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Growth of Location Based Marketing and Its Importance

Martech Series

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

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10 Best Tips for Marketing of Business Services

AdvertiseMint

Are you looking for ways to market the services of your business effectively? In this post, we’ll discuss ten essential service marketing strategies. Applying these techniques lets your target audience know about the services you offer. Social proof helps the target market trust the product or service more.

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Is Google Analytics going away? What marketers need to know

Martech

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting.

Marketing 125
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Precision Targeting Tactics for Effective Campaigns

Smart-Hub

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. For instance, marketers can target their audience on the basis of age, gender, location, behavior patterns, etc.

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5 tips for Performance Advertisers to #WinWithVideo

InMobi

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. On the other hand, skippable video enables interest-based targeting on the basis of completion rates at scale.

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How to control Performance Max campaigns

Martech

And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Here are a few more ways that advertisers can still exert control over Performance Max campaigns: Marketing objectives and goals. Geo-targeting. Source (Optmyzr internal data from May 2022.