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Curb introduces one-stop advertising solution 

Martech

Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance. billion impressions annually.

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Geotargeting in the cookieless world

illumin

Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. Geofencing is also a type of location-based marketing.

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In 2023, the retail media story is bigger than just CPG brands

Digiday

While RMNs are most broadly adopted among brands in the consumer packaged goods industry, non-retail and specialty brands are increasingly turning to RMNs for effective performance marketing in a brand-safe environment. but any brand that wants to target audiences based on first-party data can benefit from retail media networks.”

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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Growth of Location Based Marketing and Its Importance

Martech Series

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

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How to control Performance Max campaigns

Martech

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Geo-targeting.