Conversion Rate Geo targeting Impressions Marketing 
Martech
AUGUST 25, 2022
The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.
InMobi
OCTOBER 3, 2016
Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. On the other hand, skippable video enables interest-based targeting on the basis of completion rates at scale.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
JUNE 22, 2022
AdMob maximizes impression value for more ad revenue. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate.
Martech Series
JANUARY 5, 2023
Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.
Single Grain
JUNE 21, 2023
As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S.
Single Grain
JULY 31, 2023
Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords.
Single Grain
DECEMBER 13, 2023
Ad fatigue is a very prominent issue facing marketers and their target audience. Declining Engagement Ratios: Perhaps the biggest signal of ad fatigue is the changing ratio of impressions to clicks. Lower Conversion Rates: Even if the audience clicks on the ad, a decreasing conversion rate is a significant sign of ad fatigue.
Expert insights. Personalized for you.
91 
Let's personalize your content