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How Ryan Mayward Is Expanding Walmart Connect’s Retail Media Empire

Adweek

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. By Matt Britton --> Retail media is rewriting the rules of brand engagement. Walmart Connect is leading this transformation, blending in-store, online, and CTV into a unified strategy.

Retail 202
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Most celebrity endorsements are expensive mistakes

Martech

Social listening, sentiment analysis and even good old-fashioned surveys can surface mismatches early before they become headlines. If you’re putting seven figures into a campaign, the ROI shouldn’t be anecdotal it should be visible in the numbers. Trait transfer: What are we absorbing here?

Fashion 94
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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

For instance, a fashion brand can use a loyalty member’s purchase history to recommend complementary clothing items or outfit upgrades, thereby increasing the chances of additional sales. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

ROI 110
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Location, Location, Location: The Importance Of Billboard Placement

Ad Rants

Keep in mind that the most sought-after billboard locations often have a higher price tag, but the ROI can be well worth it if you're able to reach a large and engaged audience. For example, if you're a luxury fashion brand, you may want to place your billboard in a high-end shopping district or near a luxury hotel.

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How B2B and B2C brands adopt genAI — same tech, different strategies

Martech

B2B buyers demand logical, ROI-driven decisions, that justify long-term investments, while B2C decisions prioritize convenience, aesthetics and trends. As a result, B2B marketing requires highly personalized messaging throughout the buyer journey, whereas B2C transactions rely more on ads and social proof to drive conversions.

Fashion 94
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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

Zara, despite its fast-fashion dominance, struggles to provide a seamless digital experience, making it clear that foundational gaps must be addressed before implementing hyper-personalized AI solutions. Teams fear that automation might threaten jobs, while leadership hesitates to invest without guaranteed ROI.

Marketing 124
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Facebook and the Future of Social Commerce

The Ad Tech Blog

Key metrics include engagement rates, conversion rates, and ROI. Case Study: Fashion Nova’s Mastery of Social Commerce Fashion Nova , a leading fashion brand, exemplifies the power of social commerce done right. How can brands measure the success of social commerce campaigns? Absolutely.

Fashion 130