How Ryan Mayward Is Expanding Walmart Connect’s Retail Media Empire
Adweek
JUNE 10, 2025
As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. By Matt Britton --> Retail media is rewriting the rules of brand engagement. Walmart Connect is leading this transformation, blending in-store, online, and CTV into a unified strategy.
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