article thumbnail

Picking a marketing performance management platform: Best of the MarTechBot

Martech

Sojourn Solutions: They provide insights on measuring marketing ROI and compare MPM platforms with other solutions. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months.

article thumbnail

Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

Marketing Dive

Johnce via Getty Images Dive Brief: Samsung Ads, the advertising arm of Samsung Electronics, launched a Mobile Conversion product for gaming advertisers meant to help them turn connected TV (CTV) viewers into mobile gamers, according to details shared with Marketing Dive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

LG continues positivity push with AI-powered ‘Radio Optimism’

Marketing Dive

Courtesy of LG Electronics Dive Brief: LG Electronics is continuing its efforts to infuse digital spaces with positivity through a new campaign, “Radio Optimism,” that encourages consumers to connect with each other through music, per a press release.

article thumbnail

Target’s Roundel powers up offsite campaigns with AI-driven analysis

Marketing Dive

Walmart, for instance, purchased electronics company Vizio for $2.3 The company claims its network drove more than 250 million visits to Target properties in 2024. Other retailers are also trying to make their media networks more competitive. billion last year, giving the retailer a foothold in the connected TV marketplace.

Retail 59
article thumbnail

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. Cross-channel attribution is complex.

Media 59
article thumbnail

Tactics to Dominate Micro-Moments and Capture Customer Intent

Single Grain

Example 4: Maximizing “I-Want-to-Buy” Moments Brand: Consumer electronics retailer. Real-World Examples: Brands Mastering Micro-Moments Let’s examine how leading brands are successfully implementing micro-moment strategies. Results: 189% increase in organic traffic from how-to searches.

article thumbnail

Why Disney’s Compass seeks true north in data collaboration

Marketing Dive

A stronger Compass The news, timed to this week’s Cannes Lions International Festival of Creativity, comes as Disney Compass crosses the five-month anniversary since its debut at the Consumer Electronics Show (CES) earlier this year. ET Loyalty 2.0

Cookies 83