Martech

DECEMBER 27, 2024

In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on products ranging from official team jerseys to consumer electronics. The post Africa Creative makes soccer ad boards shoppable appeared first on MarTech. Why we care. Processing.

Electronics 70

Electronics MarTech Agency Advertising 70

Martech

SEPTEMBER 27, 2024

Influencers dominate in tech categories including consumer electronics. The post New brands burst into celebrity influencer space appeared first on MarTech. Preference for celebrities over influencers (or vice-versa) varied by brand category: Luxury apparel and accessories leaned towards celebrities. The winners. Processing.

Electronics 76

Electronics Food Entertainment Retail 76

Martech

SEPTEMBER 20, 2024

Do this in real time, including electronic and verbal communication with the vendors, customers and government institutions. The post What to do when your vendor has a data breach appeared first on MarTech. Take the time to review processes and find out if you did everything right. This will help in the security review process.

Communications 127

Communications Electronics Fashion Education 127

Martech

NOVEMBER 10, 2022

Driven in part by generous discounts, especially in electronics and toys, economic pressures did not depress consumer online spending YoY. Consumers have seen discounts of 17% for electronics generally and 10% for computers. This was driven in part by decreased prices for electronics and toys; indeed a sharp 12.9% Get MarTech!

Electronics 122

Electronics Food eCommerce Retail 122

Martech

OCTOBER 22, 2024

The highest discounted categories globally were general apparel (average discount 27%), electronics and accessories (20%) and health and beauty (17%). The electronics category saw a significant increase in discount rate, up 25% year-over-year. The global average this year was 18% for Prime days. In the U.S., Likely not. Processing.

Electronics 73

Electronics Retail eCommerce Food 73

Martech

SEPTEMBER 8, 2023

It looks to be a big year for sweaters (or other clothes) as 70% said they’ll be giving apparel, games and toys came in second with 51%, closely followed by electronics (47%), food and beverages (40%), then a near tie between health and beauty (37%) and jewelry (36%). Electronic word-of-mouth. Get MarTech! In your inbox.

Electronics 131

Electronics Food MarTech Media 131

Martech

OCTOBER 5, 2023

Electronics, apparel, furniture and home goods, groceries and toys will drive more than half the overall ecommerce spend this year. It looks like we started but never stopped, with food now ranking alongside traditional ecommerce rainmakers like electronics and clothes. In your inbox. Business email address Subscribe Processing.

Electronics 130

Electronics eCommerce Food Retail 130

Martech

OCTOBER 28, 2024

The suit, filed with trade groups the NCTA (The Internet and Television Association) and the Electronic Security Association (ESA), marks the first time the IAB has sued the government. appeared first on MarTech. Email: Business email address Sign me up! Processing.

Electronics 73

Electronics Entertainment Agency MarTech 73

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. appeared first on MarTech. Email: Business email address Sign me up!

Shipping 135

Shipping Fashion Conversion Retail 135

Martech

SEPTEMBER 18, 2024

For instance, two customers with school-age children might appear similar, but AI can discern that one parent focuses on basic school supplies, while the other is interested in advanced electronics. The post Amid political ad blitz, brands can hack the media landscape appeared first on MarTech.

Media 78

Media Ad Inventory Electronics Audience 78

Martech

JANUARY 9, 2023

At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. PIXELYNX was cofounded by Grammy-winning producer Deadmau5 and electronic musician and DJ Richie Hawtin. Get MarTech! Immersive music. In your inbox. Processing.

Electronics 118

Electronics MarTech Audience 118

Martech

AUGUST 10, 2022

Electronics, the largest ecommerce category with 18.6% That is close to its pre-pandemic level – electronic prices fell an average of 9.1% Online prices may have dropped because consumers can’t buy things like electronics because they are spending more on increasingly expensive necessities like food. YoY (2% month over month).

eCommerce 113

eCommerce Electronics Food Retail 113

Martech

JANUARY 4, 2024

Electronics rang the bell for discounts peaking at over 30% of list price. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! The post $221 billion adds up to a record online holiday season appeared first on MarTech. Toys and apparel were not far behind. In your inbox.

Electronics 121

Electronics Retail Affiliates Food 121

Martech

JULY 14, 2022

Lower discount levels were reported for computers (8%), electronics (6%) and TVs (3%). The post Prime Day contributed to significant e-commerce growth this year appeared first on MarTech. The biggest discounts offered by e-commerce sellers during Prime Day were toys (15% discount) and apparel (12%).

Electronics 133

Electronics Retail MarTech Marketing 133

Martech

APRIL 8, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tool: Tableau or Power BI can be used for data visualization and analysis.

Electronics 109

Electronics MarTech Communications Marketing 109

Martech

MAY 11, 2022

The five categories where price drops were seen were electronics, jewelry, books, toys, and computers. MoM price drops were seen in electronics, office supplies, jewelry, books, furniture/bedding, toys, home/garden, flowers/related gifts, computers, and apparel. Take the 2022 MarTech Replacement Survey today! Prices rose 10.3%

Electronics 108

Electronics MarTech Retail Marketing 108

Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.

Ad network 119

Ad network Electronics Retail MarTech 119

Martech Series

DECEMBER 12, 2022

Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO to Keynote at annual Future of Video. Nandhu Nandhakumar, President & Chair, Ultra HD Forum ; SVP, Strategic Technologies, LG Electronics-Zenith R&D. “Our latest survey finds 20% of US internet households now have eight or more services.

Electronics 96

Electronics Entertainment Media Communications 96

Martech Series

JULY 22, 2022

Food and Beverage and Electronics are experiencing a notable increase in consumer spending. While consumers might pare back on buying higher priced goods like electronics, or price shop for more ‘essential’ goods, they’re still going to buy from the brands they love.”. Brands are offering fewer discounts. in Pre-Seed Funding.

Electronics 94

Electronics Food MarTech Marketing 94

Martech

OCTOBER 27, 2021

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. The post DocuSign will be available in Salesforce’s Slack in 2022 appeared first on MarTech. This will be available in 2022. Salesforce completed the acquisition of Slack in July, 2021.

Electronics 113

Electronics MarTech Marketing 113

Martech

NOVEMBER 7, 2023

Here, consumers will be able to explore shopping trends and gift ideas across categories like Wellness Essentials, Accessories, Home & Garden, Electronics, Travel, Stocking Stuffers, and Toys & Games. Get MarTech! The post Google rolls out new shopping features to boost conversions appeared first on MarTech.

Conversion 112

Conversion Electronics Retail MarTech 112

Martech

OCTOBER 20, 2023

Clothing, electronics, food and food delivery were the most popular products purchased through shoppable ads. Get MarTech! The post Samsung sees success with shoppable TV ads appeared first on MarTech. The connected future. In order, they selected cars (19%), refrigerators (14%), and washers/dryers (12%). In your inbox.

Food 120

Food Electronics MarTech Audience 120

Martech

JULY 13, 2022

Although the majority of the eighteen categories tracked showed price increases, these were outweighed by price drops across electronics, office supplies, books, appliances, flowers and related gifts, computers and apparel. The post Online inflation slows for third consecutive month appeared first on MarTech.

Electronics 113

Electronics Food Retail MarTech 113

Martech Series

JULY 14, 2022

Stinziano joins First Orion after a 12-year career at Samsung Electronics North America, where he most recently served as the executive vice president of the consumer business division. Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes.

Electronics 88

Electronics Communications MarTech Conversion 88

Martech

JUNE 7, 2022

The electronics maker established an experience, called 837X, on 3D virtual platform Decentraland. The post Samsung expands metaverse presence with Discord appeared first on MarTech. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung.

Electronics 127

Electronics MarTech Marketing 127

Martech

NOVEMBER 24, 2021

However, they will also compromise on buying gifts that weren’t necessarily first on their lists as popular items like electronics continue to be out of stock.”. The post Adobe updates its holiday shopping predictions appeared first on MarTech. Read Next: Taylor Schreiner on the long, strange year of 2020.

Electronics 121

Electronics Retail MarTech 121

Martech

JULY 13, 2023

Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. Also, Adobe found that the electronics category was discounted at 14%, but this didn’t include high-demand items like computers (only discounted 8%) and TVs (5%). Get MarTech! In your inbox.

eCommerce 98

eCommerce Electronics Retail Food 98

Martech

JANUARY 5, 2023

Discounts were also significant across electronics, computers and apparel. Get MarTech! The post Final 2022 holiday numbers break ecommerce records appeared first on MarTech. Discounts still work. Across a number of key categories, discounts were breaking records too. In toys, discounts hit 34%, almost double the 2021 high.

eCommerce 117

eCommerce Electronics Food Retail 117

Martech

NOVEMBER 9, 2021

The electronics category is hardest hit, followed by jewelry, apparel, home and garden, and pet products. The post Supply chain crisis impacts holiday shopping appeared first on MarTech. Be empathetic, be transparent and be honest. You can’t fix the supply chain; you can try to ameliorate how bad your customers feel.

Electronics 113

Electronics Shipping Retail MarTech 113

Martech

OCTOBER 23, 2023

Tim has held senior IT roles at global corporations such as Philips Electronics and National Semiconductor, and he served as CIO of the All Covered division at Konica Minolta Business Solutions USA. followers) Get MarTech! He hosts the CIO In The Know podcast. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K

Pharmaceuticals 130

Pharmaceuticals Electronics Healthcare MarTech 130

Martech Series

SEPTEMBER 15, 2022

The partnership stems from an initiative with an electronics multinational to deploy virtual sales agents on retail locations, instantly connecting customers to representatives via AI-based visual engagement. ” Marketing Technology News: MarTech Interview With Sharat Potharaju, CEO and Co-founder at Beaconstac.

Electronics 89

Electronics Retail MarTech Communications 89

Martech

JUNE 16, 2022

Electronics and computers had the biggest price decreases. Electronics were down 6.5% The post Adobe: Online prices were up only 2% in May appeared first on MarTech. May’s online prices were down 0.7% from April and 1.6% from March’s record 3.6% The DPI tracks prices across 18 categories, 10 of which saw decreases last month.

Electronics 101

Electronics MarTech Advertising Marketing 101

Martech Series

SEPTEMBER 7, 2022

Tresorit , leading the Swiss-Hungarian end-to-end encrypted (“e2ee”) cloud collaboration specialist and subsidiary of Swiss Post announced that it is now offering its customers the ability to add electronic signatures to documents at the touch of a button. Furthermore the process is perfectly integrated into daily workflows.

Electronics 72

Electronics MarTech Marketing Media 72

Martech Series

JANUARY 5, 2023

Samba TV , the leading provider of television technology and content analytics, today announced it has entered into a new multi-year research and development (R&D) venture with TCL, one of the leading consumer electronics brands in the world. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Electronics 80

Electronics AutoMobile Machine Learning Healthcare 80

Martech

APRIL 29, 2025

OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The post OpenAI adds shopping features to ChatGPT Search appeared first on MarTech. The shopping features will guide users to find the right product for their queries or questions.

Electronics 95

Electronics Fashion Retail Conversion 95

Martech

SEPTEMBER 23, 2022

Environmentalists and consumer electronics fans will be engaged on Discord , in real life at Samsung’s New York flagship store, called Samsung 837, as well as at the brand’s metaverse hub, Samsung 837X, located in Decentraland. Get MarTech! Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse.

Fashion 123

Fashion Electronics MarTech Media 123

Martech

MARCH 4, 2024

For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.” Get MarTech! The post How the big holding companies are handling genAI appeared first on MarTech. In your inbox.

Machine Learning 128

Machine Learning Electronics Retail eCommerce 128