Martech

JANUARY 5, 2024

Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Offsite RMN channels will step in as cookies crumble The continued phasing out of third-party cookies will make retailers’ first-party data even more valuable to advertisers. Get MarTech!

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Martech

NOVEMBER 29, 2023

Common features in a CMP At the core of any CMP is the ability to effectively collect and manage consent, which includes the comprehensive management of opt-ins and cookie consents. A CMP offers configurable cookie banners and pop-ups that can be tailored to enhance the user experience. In your inbox.

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Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. The post Direct-to physician marketing, FLoC: Wednesday’s daily brief appeared first on MarTech.

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Martech

JULY 30, 2021

These datasets apply to multiple industry categories to provide computer vision applications for e-commerce, travel and tourism, self-driving cars and consumer electronics. launches data products for AWS Data Exchange customers appeared first on MarTech. Why we care. Data is oil, yes. The post Shutterstock.AI

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Martech

MAY 2, 2023

“Despite today’s marketplace being 24/7 and 365-day experience, NewFronts provides a singular moment in time for buyers and sellers to meet and discuss planning for the remainder of the year and next,” Cohen told MarTech. Get MarTech! This means that we have the number one addressable footprint in the U.S.” In your inbox.

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Martech

JULY 19, 2021

As cannabis products become more widely used, these consumers can be messaged about packaged goods, consumer electronics, financial services or any other category. The post Fyllo teams up with Comscore to enrich data and unlock cannabis consumer engagement appeared first on MarTech. Demographics, not stereotypes.

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Martech Series

OCTOBER 13, 2022

How it works: AdTheorent aggregates health data from hospital and healthcare provider claims, electronic health records, as well pharmacy and contextual data representing 300+ million patients and Health Care Professionals, which equates to more than 90% of the US population. .

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