Remove Conversion Remove Cookies Remove Electronics Remove MarTech
article thumbnail

Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. Stephen Prately , Growth Consultant, The Conversion Co. This is why long copy works.”

article thumbnail

The Top 4 Things Brands Should Keep in Mind Ahead of the Holidays

Martech Series

Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. Marketing Technology News: Getting Ahead of the Cookie Curve Using AI Relevance Tools. Conversely, consumers plan on buying clothes and shoes the most, with 63.2% Social Standings and Brand values. Consumers want to save.

Retail 88
article thumbnail

IDnow AutoIdent AML: First in the EU to issue QES Certificates Based only On Artificial Intelligence Identification

Martech Series

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. These innovations result in one of the fastest, most secure processes in the European market while also significantly increasing conversion rates. Milestone for identity verification based on AI algorithms.