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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. He added, “The video landscape has drastically changed, and ad-supported streaming is reaching a place of maturity. Get MarTech! Now is the time to get in the game.”

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What Is Retail Media & Retail Media Networks (RMNs)?

Clearcode

The end of third-party cookies — retail media networks allow brands to reach potential customers with personalized advertising by using a retailer’s, and their own, first-party data for ad targeting. Audio ads — served in between content when users are listening to music and podcasts.

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