IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
Martech
MAY 2, 2023
digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. He added, “The video landscape has drastically changed, and ad-supported streaming is reaching a place of maturity. Get MarTech! Now is the time to get in the game.”
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