Audience Cookies Electronics MarTech 
Martech Series
OCTOBER 13, 2022
Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.
Martech
JANUARY 5, 2024
Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! We’d like to know how it’s been for you. In your inbox.
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Martech
JULY 14, 2021
About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.
Martech
MAY 2, 2023
It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. Audiences are moving to streaming services for traditional TV content like movies and sports. Get MarTech! This means that we have the number one addressable footprint in the U.S.” In your inbox.
Martech
JULY 20, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. As cannabis products become more widely used, these consumers can be messaged about packaged goods, consumer electronics, financial services or any other category. Kim Davis Editorial Director.
Martech
JANUARY 25, 2022
Google had no news to announce with respect to its Privacy Sandbox Timeline for deprecating third-party cookies, although it conceded it might change depending on trials and feedback. The post FLoC is off the table as Google switches to targeting by Topics appeared first on MarTech. How it will work. Why we care.
Clearcode
MARCH 23, 2023
Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Retail media allows retailers to monetize their first-party data and audiences and create a new revenue stream. million people.
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