Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 103

Retail Media Cookies Electronics 103

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. ” Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

JUNE 10, 2022

Privacy regulations and deprecation of Cookies have greatly disrupted digital targeting data. Privacy regulations and deprecation of Cookies have greatly disrupted digital targeting data and models. Brands can now integrate this channel shopper data with their own customer data to be in control of their digital advertising spend.”

Retail 90

Retail Electronics Cookies Audience 90

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. The post Direct-to physician marketing, FLoC: Wednesday’s daily brief appeared first on MarTech.

Healthcare 116

Healthcare Marketing Cookies Electronics 116

Martech

MAY 2, 2023

They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones. Earlier this year, Samsung Ads launched the ability for advertisers to run QR codes with ads. This means that we have the number one addressable footprint in the U.S.”

Retail 111

Retail Electronics Manufacturing MarTech 111

Martech

JANUARY 25, 2022

Google had no news to announce with respect to its Privacy Sandbox Timeline for deprecating third-party cookies, although it conceded it might change depending on trials and feedback. The site itself or its advertising partners can opt in to the Topics API. The difference between contextual advertising and Topics. Why we care.

Cookies 88

Cookies Electronics Advertising MarTech 88

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. Where Did Retail Media Come From?

Retail 59

Retail Media eCommerce Audience 59