Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Blogs: Educating accounts with best practices, training, and research in their niche. Measure and Report Results Source: Postal If this is your first time working on an ABM strategy , achieving your ROI may take time.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

JUNE 17, 2025

times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. Educational myth-busting content drives the highest lead conversion potential with 3.8% Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency.

Marketing 135

Marketing ROI Machine Learning Education 135

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. When designed properly, they can give a strong first impression. Driving high-quality traffic, educating the audience, and gaining their trust. Explore more details in our guide about the mastering ad operations.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Impressive Financial Services Marketing Experience. Other Executive Marketing Experience.

Marketing 111

Marketing Education MarTech ROI 111

PubMatic

MAY 5, 2025

In my world, uncertainty shows up everywhere from hearing about shifting priorities from my wife who works in higher education, to trying to keep pace with my teenagers ever-changing weekend plans, to talking daily with brands feeling squeezed. Prove Real Impact with Ghost Bidding When budgets tighten, every impression must prove its worth.

ROI 58

ROI Control Group CPM Viewability 58

The Ad Tech Blog

JULY 10, 2024

Improved ROI: Implementing a cross-channel strategy can lead to better return on investment. This ensures that ads are shown to the right audience at the right time, maximizing the effectiveness of the campaign and improving return on investment (ROI). How does cross-channel programmatic advertising improve ROI?

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Single Grain

FEBRUARY 14, 2025

Direct Attribution Source: OptiMine While there are reports in YouTube Studio that show vital metrics, such as viewers, subscribers, and impressions, it’s still challenging to measure the direct impact that these KPIs have on sales. million active users , offering impressive traffic potential.

ROI 52

ROI Agency Brand Awareness SEO 52

Ad Monsters

SEPTEMBER 5, 2024

RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses. LTV acts as a rough ROI on CAC investment over time, but you must also factor in churn.

CPM 105

CPM Impressions CPA Affiliates 105

Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex. Conversion paths are fragmented.

Media 59

Media SEO Marketing Healthcare 59

Martech Series

AUGUST 4, 2022

” Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. Ian Marshall, commented, “We have an impressive opportunity at RAEK to truly add value to businesses looking for solutions to improve their marketing ROI by deploying RAEK.

ROI 98

ROI Cookies MarTech Education 98

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. The simplest form of brand awareness is recognizing your logo, which comes from seeing it enough and in the right places to leave a lasting impression. Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Martech Series

OCTOBER 13, 2022

condition sufferers, caregivers, HCP or prescription users) based on non-sensitive data such as age, location, gender HHI and education level. AdTheorent Health Predictive Audiences define the data-driven universe within which AdTheorent predictive targeting scores individual ad impressions for optimization. Performance Focused.

Audience 98

Audience Healthcare Machine Learning Advertising 98

Single Grain

MAY 6, 2021

Client Education Template from Moz. Impressions. For C-level executives who might not have their hand in the daily goings on of their site, reports are a great way to review the ROI of SEO to either increase or put the brakes on the allocated funds. Template #7 – The Keyword Ranking Summary Report from Link Assistant.

SEO 145

SEO Education Conversion Conversion Rate 145

The Ad Tech Blog

MAY 30, 2024

Inadequate media planning can lead to missed opportunities and lower return on investment (ROI) for advertising campaigns. For instance, an ad that tells a heartfelt story or evokes a sense of nostalgia can create a lasting impression. Consider using a mix of traditional and digital media channels to reach a broader audience.

Audience 130

Audience ROI Control Group Media 130

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Identify target audience. Identify what the CMO is most focused on.

Marketing 109

Marketing Education ROI Communications 109

Ad Rants

JULY 3, 2024

For instance, a health brand could use an infographic showing the benefits of having a balanced diet, which grabs attention while educating at the same time. Ensure all visual elements are optimized for different platforms and devices, too, so that a high-resolution image on a website may be equally impressive on mobile devices.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL. That way, you’ll still make your ROI while maximizing your revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

The Ad Tech Blog

MAY 5, 2024

These platforms use AI not only to detect fraud but also to optimize bidding strategies and maximize ROI for advertisers. Real-time bidding is an automated digital auction process that allows advertisers to bid on ad impressions in real time, as a user visits a website. Frequently Asked Questions What is real-time bidding?

Machine Learning 130

Machine Learning Education ROI Ad Tech 130

Single Grain

MAY 30, 2025

Key Takeaways SEO delivers exceptional ROI compared to other marketing channels with an average return of 748% ($7.48 Different industries see varying levels of SEO success, with real estate (1,389% ROI) and financial services (1,031% ROI) experiencing the highest returns on their SEO investments. The good news?

SEO 52

SEO ROI Real Estate Conversion 52

Martech

OCTOBER 17, 2023

Picture this: a respected voice in the room, who has already made friends with the very folks you’re trying to impress, raves about your brand. It could be enhancing brand visibility, generating leads or educating a new market segment. It’s the classic word-of-mouth charm but with an electric, digital spin.

Marketing 124

Marketing Audience Brand Awareness ROI 124

Martech

MARCH 22, 2023

The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Boosting your search rankings is one of the best ways to increase organic traffic and ROI. For example, you can impress clients with a how-to guide during the early stages of interactions.

Click Through Rate 127

Click Through Rate SEO Brand Awareness MarTech 127

Single Grain

MAY 1, 2025

The dual benefit of this approach is particularly powerful: it not only generates revenue but also substantially reduces the resources required for content creation, improving overall marketing ROI. This strategy has helped Peloton generate over $4 billion in annual revenue, with subscription revenue growing faster than equipment sales.

Conversion Rate 52

Conversion Rate Non-Profit Conversion ROI 52

Single Grain

APRIL 20, 2025

Once you’ve established strong rankings, you continue to receive visibility without paying per click or impression. Focus on creating educational content that addresses recession-specific concerns. These optimizations can significantly improve the ROI of your paid campaigns even with reduced overall spend.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Better ability to measure return on investment (ROI) and more.

Marketing 142

Marketing Machine Learning Communications ROI 142

Single Grain

APRIL 29, 2025

For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Microsoft Advertising’s key advantages include: Less competition : Fewer advertisers competing for impressions leads to lower cost per clicks (CPCs) and better ad positions.

Media 52

Media ROI CPC CPA 52

Martech

MARCH 20, 2024

However, the ROI can be enormous. Launch from the inside out Unveiling either a refreshed or net-new brand requires awareness and ongoing education — internally and externally. Some additional soul-searching and subsequent changes across the organization may be required to ensure a new brand delivers true ROI. In your inbox.

ROI 117

ROI Agency Education MarTech 117

Single Grain

APRIL 30, 2025

The integration of educational content (tutorials) with the AR experience also added value beyond simple product visualization, keeping users engaged longer and building their confidence in using the products. Create educational content and promotional materials that showcase your AR capabilities and explain their benefits.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Monetize More

JUNE 26, 2023

Analyze how CMP data affects key ad metrics like impressions, clicks, conversions, and revenue. We’ll keep improving our systems, educating our partners, and advocating for strong privacy laws. When you know a user’s consent preferences, you can serve ads that match those interests. Measure consent impact.

ROI 52

ROI Ad network Ad Tech Conversion 52

Basis

APRIL 11, 2023

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 tons of carbon.

Demand Side Platform 95

Demand Side Platform Impressions Education Ad Server 95

Martech

AUGUST 25, 2021

” Showing ROI is essential, she said. “Vanity metrics of impressions or views — that’s not enough. . “Then there are the measurables, where I’m seeing deals accelerate through the pipeline much more quickly when customers and prospects are involved in these community programs – and the deal are bigger.”

Marketing 144

Marketing Retail Education MarTech 144

InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.

Viewability 52

Viewability Impressions Rich Media ROI 52

Single Grain

APRIL 29, 2021

Using PR for NFT marketing yields a better ROI because with PR, you can send the right message to the right people at the right time. You can create blog posts to educate buyers, compare different NFTs, provide a list of top-selling NFTs, or show the reasons why your NFT is the best. Generate High ROI.

Agency 113

Agency Marketing Non-Profit SEO 113

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Facebook’s targeting features and massive user base make it a fantastic platform for virtually any business to see a healthy ROI. You can target by gender, education level, income, location, and interests.

Agency 98

Agency Marketing SEO Brand Awareness 98

Digiday

OCTOBER 27, 2022

Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering. ” Beyond first-party signals, we’re admitting third-party IDs into AMC. .

Advertising 72

Advertising Demand Side Platform Conversion Audience 72