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Decentralized Verification Systems for Ad Traffic

The Ad Tech Blog

Fraudulent activities such as fake clicks , impression laundering, and bot traffic not only drain advertiser budgets but also skew marketing data, leading to poor business decisions. This transparency helps prevent fraudulent activities such as fake clicks and impression laundering.

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YouTube’s competition remedies spark debate on potential future concessions

Digiday

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.” ’s Competition Markets Authority.

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Chiropractic Marketing Tips: Add $70K Per Month In New Patients

AdvertiseMint

You need clever yet ethical marketing tactics to educate potential patients and spur interest. You must educate people on how chiropractic treatment can help with their specific needs. I mean good old educational blog posts, articles, social messages, and videos. What problems lead people to seek chiropractic care?

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How to control Performance Max campaigns

Martech

Fleas can jump eight inches, 150 times their body height. The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. It’s like putting a flea in a small box. 13,671 accounts and 1.7m

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Mobile Programmatic Set To Be a Game Changer, Despite Hurdles

InMobi

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. The advertisers will only want to pay for the impressions that have been viewed by a human, and not for any others. By 2017, U.S.

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The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

iSpot’s cross-platform solution quantifies ad impressions delivered to incremental households not reached on linear TV, FuboTV said. The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory.

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CPG Marketers – Go Mobile

InMobi

Having Branded Mobile App Having branded app which is informative, educational or gaming is key part of any mobile strategy. Properly targeted rich medibanner and search ad creative leaves lasting impression with consumers. In- Game Mobile Marketing - User engagement is critical to driving brand loyalty.