Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

Machine Learning 94

Machine Learning Conversion Geo targeting Audience 94

NewProgrammatic

SEPTEMBER 8, 2021

Real-time bidding is actually a mechanism that enables programmatic mass advertising via ad exchange platforms combining both demand-side (DSP) and supply-side platforms (SSPs). Ads can be bought by impression or click in real-time so there is no need for a direct relationship between the advertiser and the publisher.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Single Grain

FEBRUARY 17, 2020

Brand recall is 59% higher for branded content than other digital ads. of internet users have an ad blocker. Branded content delivers value to the consumer by inspiring, educating or informing them. That’s some pretty impressive reach. 9) NerdWallet Educates Customers with Short, Engaging, Educational Videos.

Pop-Up 140

Pop-Up Education Entertainment Audience 140