article thumbnail

The Top 5 Ad Sizes That Generate the Most Revenue in 2023

Monetize More

On the other hand, if you have more space available, larger ad sizes like 728×90 or 300×600 may be a better choice. It’s important to balance the number of ads on your website with the overall user experience to avoid overwhelming visitors with too many ads.

article thumbnail

How to control Performance Max campaigns

Martech

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress. This not only provides value to the player but also increases the chances of the player engaging with the ad. This can be especially effective if the ad is relevant to the game’s content.

article thumbnail

50 Impactful Facebook Ads Statistics to Help Your Ads Strategy

Single Grain

To help you make the most of this advertising potential, this article features 50 impactful Facebook ads statistics that’ll help you optimize your campaigns and achieve impressive engagement results. Source ) Click-to-Messaging format usage: An impressive 40% of Facebook advertisers use the Click-to-Messaging format.

article thumbnail

30 Social Media Advertising Statistics to Improve Your Strategy

Single Grain

smartphone users are reached by Snapchat advertisements, despite the fact that the company’s share of the country’s digital ad industry is less than 2% ( Hootsuite ). This might seem counterintuitive at first, but it’s actually quite impressive that Snapchat ads are that prevalent among U.S. smartphone users.

Media 98
article thumbnail

Website Conversion Optimization: The Key to Boosting Ad Performance

Single Grain

Ad Creative When it comes to ad creatives, think of it as your opportunity to captivate your audience. They grab attention and make a memorable impression. By refreshing your creative content regularly, you ensure that your ads stay relevant, engaging and aligned with your target audience’s evolving preferences.

article thumbnail

7 underutilized ways to drive traffic to your brand

NewProgrammatic

Real-time bidding is actually a mechanism that enables programmatic mass advertising via ad exchange platforms combining both demand-side (DSP) and supply-side platforms (SSPs). Ads can be bought by impression or click in real-time so there is no need for a direct relationship between the advertiser and the publisher.

SEO 52