Ad Audience Education Impressions Machine Learning 
Martech
AUGUST 25, 2022
Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. In Performance Max, it’s rather difficult to emulate this strategy because there are neither keywords nor static ads. Source (Optmyzr internal data from May 2022. 13,671 accounts and 1.7m
Single Grain
FEBRUARY 17, 2020
Brand recall is 59% higher for branded content than other digital ads. of internet users have an ad blocker. Branded content delivers value to the consumer by inspiring, educating or informing them. That’s some pretty impressive reach. 9) NerdWallet Educates Customers with Short, Engaging, Educational Videos.
Expert insights. Personalized for you.
107 
Let's personalize your content