Martech

AUGUST 25, 2022

Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. In Performance Max, it’s rather difficult to emulate this strategy because there are neither keywords nor static ads. Source (Optmyzr internal data from May 2022. 13,671 accounts and 1.7m

Machine Learning 93

Machine Learning Conversion Geo targeting Audience 93

Monetize More

MAY 23, 2023

For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress. This not only provides value to the player but also increases the chances of the player engaging with the ad. This can be especially effective if the ad is relevant to the game’s content.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. That’s some pretty impressive reach. Instagram Ads. Audience Network. In 2018 the company generated $32 million in revenue. Get A Free Consultation.

Pop-Up 140

Pop-Up Education Entertainment Audience 140