Martech

AUGUST 25, 2022

Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. In Performance Max, it’s rather difficult to emulate this strategy because there are neither keywords nor static ads. Account negatives.

Machine Learning 101

Machine Learning Conversion Geo targeting Audience 101

Monetize More

MAY 23, 2023

For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress. This not only provides value to the player but also increases the chances of the player engaging with the ad.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Ad Wisey

AUGUST 15, 2023

Need of the ad audience As the holiday season comes, eCommerce advertisers pump a lot of money onto retargeting in hopes to reengage the “hot” leads. The AI analyzes purchasing behavior of millions of people, chooses those who are more likely to buy from you and this helps you drive your ROAS up with AI-powered ads.

Retargeting 95

Retargeting eCommerce CPA Machine Learning 95

Single Grain

FEBRUARY 17, 2020

Although Facebook claims not to be a publisher, they certainly have published some quality content in their online Blueprint marketing e-syllabus : Blueprint offers in-depth courses on using the various Facebook-owned advertising channels and platforms, including: Facebook Ads. Instagram Ads. Audience Network.

Pop-Up 140

Pop-Up Education Entertainment Audience 140