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How one tech company is doing marketing without cookies

Martech

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” We were aware that retargeting our core tracking would need to be revamped.

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10 Direct Response Marketing Examples

AdvertiseMint

These are key metrics and KPIs to monitor: Impressions – How many times your ad is seen. CTR – Click-through-rate – Clicks divided by Impressions. Retarget people who sign up for content with related products or services. Then, they retarget engaged viewers via digital ads with a free trial offer.

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Digital Marketing Consulting

AdvertiseMint

They make integrated and actionable plans across: Search engine optimization Pay-per-click ads Social media marketing Content creation Affiliate marketing partnerships Retargeting campaigns Email nurturing Marketing analytics The goal is to bring various marketing channels together in a more impactful unified program.

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Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

RevX

The Ever-Evolving Landscape Lastly, the influx of new technologies, changes in the advertising landscape, and the speed at which the digital industry evolves pose an educational challenge. Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency?

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Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

The Trade Desk’s OpenPath claims to provide advertisers with unfettered access to ad impressions from several high-value partner publishers. Batched reports of the number of conversions related to ad clicks/impressions are sent, and companies can create open-source match keys for anyone to use their footprint.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across web and mobile to recent site visitors—as well as to viewers who had seen their Performance TV ad.

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Improve Your B2B Programmatic Advertising Using Intent Data

PrograMetrix

An impressive 70% of B2B technology companies use intent data for prospecting purposes and 52% use it to target high-intent accounts. Third-party intent data: this data comes from external marketing sources, which is often used for account-based marketing and to expand first-party retargeting and remarketing pools.