Adweek

SEPTEMBER 2, 2022

The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned. The EU is in the process of drafting regulations around political communications. The proposals are expected to be agreed early next year.

Communications 344

Communications Advertising Marketing 344

AdExchanger

AUGUST 28, 2022

Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay afloat. Chrome Unboxed, which started in 2015 as a YouTube channel for unboxing videos featuring Google’s Chromebook products, is emblematic of the early struggles upstart publishers have in monetizing their content. Its path to ad-supported.

Media 142

Media 142

VideoWeek

SEPTEMBER 2, 2022

In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Top Stories. Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. Details of Netflix’s ad-supported plans finally began to emerge this week, including rumours of subscription pricing and the potential cost for advertisers, plus key hires for its advertising business.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Chief Martech

AUGUST 29, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.

MarTech 123

MarTech Non-Profit Pop-Up Marketing 123

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Adweek

AUGUST 30, 2022

Unilever is the latest business to fall foul of ad regulators for making "unclear" claims relating to the environment. Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding "Dirt is Good" campaign. The ad focused on the product's sustainability.

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AdExchanger

AUGUST 31, 2022

Mobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform. On Wednesday, Branch bought AdLibertas, a data platform that helps developers gather and analyze their first-party data in one place. Think of AdLibertas as a bit like Amplitude, but specifically tailored for mobile apps and mobile marketers.

Marketing 134

Marketing Ad Exchange 134

Martech

AUGUST 31, 2022

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go.

MarTech 115

MarTech Marketing ROI Retail 115

Adweek

AUGUST 30, 2022

Netflix finally found the strategic leaders for its upcoming ad-supported tier. Snap's chief business officer Jeremi Gorman will join the streaming giant as president of worldwide advertising as Netflix prepares to make its way into the world of ad-supported streaming. Netflix also snagged Snap's vp of sales, Americas Peter Naylor, who will serve as vp.

Advertising 305

Advertising Ad Tech 305

AdExchanger

SEPTEMBER 2, 2022

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Fear Of Finding Out appeared first on AdExchanger.

Advertising 136

Advertising Media 136

VideoWeek

AUGUST 31, 2022

This morning TF1 Live announced a partnership with commercial real estate giant Unibail-Rodamco-Westfield (URW). TF1 Live sits within TF1 PUB, the media sales arm of French broadcaster TF1. URW is a French retail property operator with 82 shopping centres around the world. The pairing will enable advertisers to develop campaigns inside Westfield shopping centres, combined with multi-touchpoint media coverage from TF1’s brand content unit.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

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Advertising

Martech

AUGUST 30, 2022

In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and e-commerce products.

Conversion 114

Conversion MarTech 114

Adweek

AUGUST 30, 2022

The media company behind the editorial titles Money and Consumers Advocate, as well as proprietary ad tech Navchain, has rebranded from Ad Practitioners to Money Group in an effort to better reflect its commercial focus, according to its chief executive Greg Powel. The company made the change earlier this month. The new identity comes as.

Ad Tech 288

Ad Tech Media 288

AdExchanger

AUGUST 29, 2022

Editorial opinion byJames HercherSenior EditorAdExchangerCommerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now an important part of the growth picture painted for investors by The Trade Desk. And a report published by McKinsey last month forecasts that retail media networks (RMNs) will grow from about $45 billion in.

Retail 130

Retail Media Advertising 130

Smart Insights

AUGUST 29, 2022

Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although … The post 2022 comparison of Google organic clickthrough rates (SEO CTR) by ranking position appeared first on Smart Insights.

SEO 108

SEO Marketing 108

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

AUGUST 30, 2022

Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands build trust, and with that, a competitive edge. “Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference.

MarTech 112

MarTech Communications Media Marketing 112

Adweek

SEPTEMBER 2, 2022

When it comes to advertising, a great way to get your messaging to stick is a catchy jingle. Staples took it up a notch with its 60-second spot "The Sign," set to the hit Ace of Base song by the same name, tapping into '90s nostalgia to remind customers that when it comes to making.

Advertising 281

Advertising 281

AdExchanger

AUGUST 31, 2022

For much of 2022, business leaders have been bracing for a downturn. But if a recession does hit, advertisers are unlikely to pull back on performance spend as they continue to chase consumer attention amid changing media consumption habits. In times of recession, marketers typically zero in on driving performance rather than brand awareness, said. Continue reading » The post Why A Recession Won’t Change What Matters To Marketers appeared first on AdExchanger.

Brand Awareness 127

Brand Awareness Marketing Media Advertising 127

Marketing Dive

AUGUST 30, 2022

Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts.

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119

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. Only now it’s increasingly able to assist in creating content in ways it could not before. All you need to do is give an AI app a specific input.

SEO 112

SEO MarTech Communications Marketing 112

Adweek

SEPTEMBER 2, 2022

Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn't listen. The object of Window's affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns. After Windows commented relentlessly on her videos, the creator finally gave the Windows' four-paned.

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AdExchanger

AUGUST 30, 2022

A podcast interview withFiona Campbell-WebsterChief Privacy OfficerCCPA, CPRA, VCDPA, UCPA, CPA, CPDPA … It’s hard enough keeping track of the acronyms for state-based privacy laws in the US, let alone complying with them. And the operational challenges of compliance only get trickier as more states pass data protection and privacy laws of their own.

CPA 121

CPA 121

Mediavine

AUGUST 31, 2022

Back in the early days of Mediavine’s ad management offering, we made a promise to ourselves and our publishers to always be open to change. Possibly as important as our mission statement, being open to change has allowed us to Grow (pun intended) and build things that 2015 Eric, Amber, Matt and Steve wouldn’t even be able to imagine. Nor could we foresee just how many magnificent minds we’d have on staff to build those things, market those things and support those things because who the heck wo

Impressions 105

Impressions Advertising Marketing 105

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue.

Machine Learning 107

Machine Learning Retail MarTech Search Advertising 107

Adweek

AUGUST 30, 2022

In an era of technological advancement, with various devices at our disposal, who still wears a watch? Lots of people, as it turns out. As a multi-billion dollar industry, watches are always on-trend and sales grow every year. To understand the business and its future, Ben joins the conversation to share insights about the watch.

Conversion 280

Conversion 280

AdExchanger

AUGUST 29, 2022

The Federal Trade Commission sued Kochava on Monday for allegedly selling visitation data tied to abortion clinics, mental health facilities, places of worship, domestic abuse shelters and other sensitive locations. The FTC’s complaint (click here to read it in full) claims that Kochava acquires and sells precise geolocation data associated with mobile ad IDs “in.

Mobile Ads 114

Mobile Ads 114

Marketing Dive

SEPTEMBER 2, 2022

The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

Marketing 124

Marketing 124

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech Series

SEPTEMBER 1, 2022

Named a Visionary in 2022 Gartner® Magic Quadrant for Digital Commerce. VTEX Adds and Expands US and Global Customers, Hosts 230+ Successful Live Shopping Events in Q2. VTEX, the global digital commerce platform for premier brands and retailers, has been named a Visionary in the 2022 Gartner Magic Quadrant for Digital Commerce,1 a report that evaluates digital commerce vendors across a range of key metrics to offer insights into both their completeness of vision and ability to execute.

Retail 103

Retail Conversion MarTech Marketing 103

Adweek

SEPTEMBER 2, 2022

Marketers are gearing up for yet another busy back-to-school shopping season, and new data shows that there's no one-size-fits-all strategy to get consumers to open their wallets. According to an analysis by Rakuten, consumers are planning on prioritizing many different rewards incentives when doing their back-to-school shopping. For example, we found that nearly a quarter.

Affiliates 273

Affiliates Marketing 273

AdExchanger

SEPTEMBER 1, 2022

P&G is taking a gamble on Unified ID 2.0. (Sorry, had to.) The CPG giant publicly signaled its support for the initiative on Thursday. But P&G had already been using UID 2.0 since last year to create anonymized identifiers tied to its first-party data for activation in the bidstream. Unified ID 2.0 is an open-source. Continue reading » The post Procter & Gamble Is Doing The Unified ID 2.0 Thing appeared first on AdExchanger.

Advertising 110

Advertising 110

Martech

AUGUST 29, 2022

Pumpkin spice latte (PSL) is a marketer’s dream come true. Introduced by Starbucks in 2003, it has become a cultural icon, created a new consumer product sector and, oh yeah, generated approximately $2,000,000,000 in sales for the company. It also offers an important lesson in analyzing data for what you aren’t seeing. Cultural Icon. Part of the success has to do with limited availability.

Conversion 100

Conversion Pop-Up MarTech Retail 100

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.