Adweek
AUGUST 30, 2022
Unilever is the latest business to fall foul of ad regulators for making "unclear" claims relating to the environment. Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding "Dirt is Good" campaign. The ad focused on the product's sustainability.
AdExchanger
AUGUST 28, 2022
Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay afloat. Chrome Unboxed, which started in 2015 as a YouTube channel for unboxing videos featuring Google’s Chromebook products, is emblematic of the early struggles upstart publishers have in monetizing their content. Its path to ad-supported.
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VideoWeek
SEPTEMBER 2, 2022
In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Top Stories. Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. Details of Netflix’s ad-supported plans finally began to emerge this week, including rumours of subscription pricing and the potential cost for advertisers, plus key hires for its advertising business.
Chief Martech
AUGUST 29, 2022
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.
Adweek
AUGUST 30, 2022
Netflix finally found the strategic leaders for its upcoming ad-supported tier. Snap's chief business officer Jeremi Gorman will join the streaming giant as president of worldwide advertising as Netflix prepares to make its way into the world of ad-supported streaming. Netflix also snagged Snap's vp of sales, Americas Peter Naylor, who will serve as vp.
AdExchanger
AUGUST 31, 2022
Mobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform. On Wednesday, Branch bought AdLibertas, a data platform that helps developers gather and analyze their first-party data in one place. Think of AdLibertas as a bit like Amplitude, but specifically tailored for mobile apps and mobile marketers.
VideoWeek
SEPTEMBER 1, 2022
The European Audiovisual Observatory reported today that the number of broadcasters relocating away from the UK has fallen back to pre-Brexit levels, suggesting that an exodus away from the UK which was primarily caused by Brexit is now finally complete. This broadcaster exit (or ‘brexit’, if you will) has been significant: the Observatory previously reported that the number of TV channels based in the UK had halved between 2018 and 2020, from 1230 to 586.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 2, 2022
The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned. The EU is in the process of drafting regulations around political communications. The proposals are expected to be agreed early next year.
AdExchanger
SEPTEMBER 2, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Fear Of Finding Out appeared first on AdExchanger.
Marketing Dive
AUGUST 30, 2022
Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts.
Martech
SEPTEMBER 2, 2022
If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you. CDP pricing is complicated for two reasons. CDPs do different sorts of things. CDPs have different “origin stories,” and their pricing is often a relic of what they used to be and do. A CDP that started as an email service provider might base its price on events, like emails sent, page views, clicks, etc.
Adweek
AUGUST 29, 2022
True icons are rarely defined by a single moment. This is especially the case for Serena Williams, who has changed the game of tennis so thoroughly over nearly three decades that she is considered one of the greatest athletes of all time. Beyond that, her visibility and perseverance has inspired generations of women and girls.
AdExchanger
AUGUST 29, 2022
Editorial opinion byJames HercherSenior EditorAdExchangerCommerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now an important part of the growth picture painted for investors by The Trade Desk. And a report published by McKinsey last month forecasts that retail media networks (RMNs) will grow from about $45 billion in.
Marketing Dive
SEPTEMBER 2, 2022
The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.
VideoWeek
AUGUST 31, 2022
This morning TF1 Live announced a partnership with commercial real estate giant Unibail-Rodamco-Westfield (URW). TF1 Live sits within TF1 PUB, the media sales arm of French broadcaster TF1. URW is a French retail property operator with 82 shopping centres around the world. The pairing will enable advertisers to develop campaigns inside Westfield shopping centres, combined with multi-touchpoint media coverage from TF1’s brand content unit.
Adweek
AUGUST 30, 2022
The media company behind the editorial titles Money and Consumers Advocate, as well as proprietary ad tech Navchain, has rebranded from Ad Practitioners to Money Group in an effort to better reflect its commercial focus, according to its chief executive Greg Powel. The company made the change earlier this month. The new identity comes as.
AdExchanger
AUGUST 30, 2022
A tide of online accountability has come to Europe. In July, the European Parliament adopted the Digital Services Act (DSA) and the Digital Markets Act (DMA). Although they were passed as one legislative package, they function as two distinct laws. The DSA creates new obligations for online platforms to moderate content and be transparent about. Continue reading » The post AdExplainer: The Digital Services Act Vs.
Marketing Dive
SEPTEMBER 2, 2022
A new campaign represents the marketer’s largest paid media effort to date and was inspired by real guest stories showcasing personalized stays.
Martech
AUGUST 30, 2022
In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and e-commerce products.
Adweek
SEPTEMBER 2, 2022
Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn't listen. The object of Window's affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns. After Windows commented relentlessly on her videos, the creator finally gave the Windows' four-paned.
AdExchanger
AUGUST 31, 2022
For much of 2022, business leaders have been bracing for a downturn. But if a recession does hit, advertisers are unlikely to pull back on performance spend as they continue to chase consumer attention amid changing media consumption habits. In times of recession, marketers typically zero in on driving performance rather than brand awareness, said. Continue reading » The post Why A Recession Won’t Change What Matters To Marketers appeared first on AdExchanger.
Smart Insights
AUGUST 29, 2022
Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although … The post 2022 comparison of Google organic clickthrough rates (SEO CTR) by ranking position appeared first on Smart Insights.
Mediavine
AUGUST 31, 2022
Back in the early days of Mediavine’s ad management offering, we made a promise to ourselves and our publishers to always be open to change. Possibly as important as our mission statement, being open to change has allowed us to Grow (pun intended) and build things that 2015 Eric, Amber, Matt and Steve wouldn’t even be able to imagine. Nor could we foresee just how many magnificent minds we’d have on staff to build those things, market those things and support those things because who the heck wo
Adweek
SEPTEMBER 2, 2022
When it comes to advertising, a great way to get your messaging to stick is a catchy jingle. Staples took it up a notch with its 60-second spot "The Sign," set to the hit Ace of Base song by the same name, tapping into '90s nostalgia to remind customers that when it comes to making.
AdExchanger
SEPTEMBER 1, 2022
The success and value of an AVOD platform depends on more than just the size and growth of the audience. How much time they spend streaming also matters. And as the AVOD landscape becomes more competitive, platforms like Netflix will need to focus on user experience to keep viewers watching, writes Joel Cox, co-founder and SVP of strategy and innovation at Strategus.
Martech
AUGUST 30, 2022
Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands build trust, and with that, a competitive edge. “Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference.
Martech Series
SEPTEMBER 1, 2022
Named a Visionary in 2022 Gartner® Magic Quadrant for Digital Commerce. VTEX Adds and Expands US and Global Customers, Hosts 230+ Successful Live Shopping Events in Q2. VTEX, the global digital commerce platform for premier brands and retailers, has been named a Visionary in the 2022 Gartner Magic Quadrant for Digital Commerce,1 a report that evaluates digital commerce vendors across a range of key metrics to offer insights into both their completeness of vision and ability to execute.
Adweek
AUGUST 29, 2022
Playing the field with online dating can sometimes feel as brutal as a contact sport. Dating app Bumble is promoting the ways its features help users avoid foul play through a new collaboration with Minneapolis-based agency Mono titled "The New Rules of the Game," which launched today. The effort features a trio of spirited 15-second.
AdExchanger
AUGUST 30, 2022
A podcast interview withFiona Campbell-WebsterChief Privacy OfficerCCPA, CPRA, VCDPA, UCPA, CPA, CPDPA … It’s hard enough keeping track of the acronyms for state-based privacy laws in the US, let alone complying with them. And the operational challenges of compliance only get trickier as more states pass data protection and privacy laws of their own.
Martech
AUGUST 31, 2022
In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go.
Martech Series
SEPTEMBER 2, 2022
Today, we have everything-as-a-service. Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas). What is it? And how is it different from the conventional or digital marketing we have known for decades? Will M-a-a-S do us any good? Let us dig in to find out more. In simple words, Marketing-as-a-service is the delivery of end-to-end marketing by a third party.
Adweek
SEPTEMBER 2, 2022
"You only come to New York once. And when you do it, you gotta do it big. Hence.this!" That is how Yujin Heo, CarMax's vp of creative, described the company's recent activation on The High Line, the elevated park along Manhattan's west side that runs through the bustling and high-end real estate-heavy neighborhoods of the.
AdExchanger
SEPTEMBER 1, 2022
P&G is taking a gamble on Unified ID 2.0. (Sorry, had to.) The CPG giant publicly signaled its support for the initiative on Thursday. But P&G had already been using UID 2.0 since last year to create anonymized identifiers tied to its first-party data for activation in the bidstream. Unified ID 2.0 is an open-source. Continue reading » The post Procter & Gamble Is Doing The Unified ID 2.0 Thing appeared first on AdExchanger.
Martech
SEPTEMBER 2, 2022
Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to harness these capabilities, here are some ways to get started. “You do not, and should not, try to create this yourself in-house from scratch,” said Jim Lecinski, clinical associate professor of marketing at Northwestern University at The MarTech Conference.
Martech Series
AUGUST 30, 2022
The Ticket’ Launch Includes Evvnt’s Ticketing, Marketing and Calendar Tech. Evvnt Inc., the industry leader in ticketing marketing and event discovery, announces a new partnership with The Seattle Times’ The Ticket, powered by the ST Content Studio. Launched August 18, 2022, The Ticket gives the Seattle area a robust, comprehensive entertainment website focused on local events and tickets.
Adweek
AUGUST 30, 2022
Amid Covid-19 curveballs in the winter and a turbulent summer in the skies, airlines have a lot of noise drowning out their day-to-day details and long-term plans. As the travel industry dealt with an encroaching omicron variant during the 2021 holiday travel season, American Airlines named Walton Isaacson its multicultural agency of record. Attempting to.
AdExchanger
AUGUST 29, 2022
The Federal Trade Commission sued Kochava on Monday for allegedly selling visitation data tied to abortion clinics, mental health facilities, places of worship, domestic abuse shelters and other sensitive locations. The FTC’s complaint (click here to read it in full) claims that Kochava acquires and sells precise geolocation data associated with mobile ad IDs “in.
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