A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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YouTube Introduces More Ad Targeting Options For Shorts
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories.
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Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report
US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.
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T-Commerce Vs. Shoppable TV
Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.
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Yahoo Extends Its Identity Solutions To Connected TV
Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans.
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OPINION: Data-Driven Thinking
How The ‘Privacy By Default’ Internet Will Reshape Ad Industry Priorities
Change is coming quickly in the digital advertising industry. With so much shifting, here’s what’s top of mind for Prebid members, based on feedback from a cross-section of the top companies in the industry.