How Microsoft Windows Reached 1 Million TikTok Followers in Nine Months

The brand leans on tech nostalgia and fan-led content

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Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn’t listen.

The object of Window’s affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns.

After Windows commented relentlessly on her videos, the creator finally gave the Windows’ four-paned blue window-shaped logo the Zugay treatment, replacing the blue squares with a photo of her face.

Microsoft, in turn, put Zugay’s version of its logo on one of its stores in New York and—of course—made a TikTok about it.

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