Adweek
JULY 29, 2022
World Wrestling Entertainment became just the seventh channel overall and the first sports brand to top 70 billion views on YouTube. The WWE channel is also on pace to surpass 90 million subscribers at some point during SummerSlam weekend, with the actual event set for Saturday (July 30) at Nissan Stadium in Nashville, Tenn. Also.
The Ad Tech Blog
JULY 25, 2022
Do you need a Lead Scoring system? I don’t know any popular lead scoring system. Some CRMs like Salesforce or Hubspot offer an off-the-shelf solution. When you read articles about how lead scoring should work, you get a bunch of techy buzzwords that sound good in theory until you start implementing them. One easy way to rank a potential lead is by the number of touchpoints or actions throughout your marketing funnel.
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Ad Rants
JULY 25, 2022
Paid advertising is one way to dominate your industry and get ahead of the competition. A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends. So what does the future hold for PPC in the SaaS industry?
Martech
JULY 27, 2022
Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 27, 2022
Three veteran New Orleans journalists announced on Wednesday the launch of a nonprofit news organization, designed to serve the city's marginalized communities--and becoming the latest in a series of nonprofit newsrooms across the country that aim to reverse the spread of local news deserts.
AdExchanger
JULY 27, 2022
Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. This is the second time Google pushed off the deadline, but it says it’s doing so in response to industry feedback. Google’s original plan was. Continue reading » The post Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024 appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Espresso
JULY 26, 2022
In this article, we’re going to discuss what social media analytics tools really are, why you need them, and which solutions are the best on the market. Social media marketing is a great way to build an audience, drive traffic, and generate leads for your brand. However, if you don’t have the data to inform Read More.
Adweek
JULY 29, 2022
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: RIP, Choco Taco Klondike and parent company Unilever announced this week that they are discontinuing the beloved Choco Taco following "an unprecedented spike in demand across our portfolio" that resulted in.
AdExchanger
JULY 28, 2022
Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and monetize it how they see fit. Fireside recently partnered with influencer management firm Slash Management to create Slash Studios, a Fireside network dedicated to content that brings audiences behind the scenes of talent management and social media star making.
Martech
JULY 27, 2022
Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” wrote Anthony Chavez, VP of Google’s Privacy Sandbox in a blog post.
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Marketing Dive
JULY 25, 2022
The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.
Adweek
JULY 28, 2022
With Germany set to face England in the UEFA Women's European Championships 2022, sponsor Volkswagen (VW) will aim to capture the talking points as its social media campaign, fronted by a tiny car that has captured audiences' hearts, makes its final appearance. Following on from the Men's European tournament last summer, which featured a miniature.
AdExchanger
JULY 26, 2022
Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Madding, chief product officer at Adjust. Apple orchestrated the biggest mobile marketing landscape shift in years when it released iOS 14.5 last year. The industry shook when.
Martech
JULY 28, 2022
This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 times the rate of the industry overall.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smart Insights
JULY 26, 2022
What are the differences in digital marketing for business-to-business compared to business-to-consumer audiences? Since working in digital marketing I have found that much of the discussion and examples of digital marketing focus on B2C marketers and well-known big brands. Yet, … The post What’s the difference between B2B and B2C digital marketing?
Adweek
JULY 25, 2022
A recently leaked Amazon memo hinted at an internal fear: The ecommerce giant could run out of people to hire by 2024. Shortly thereafter, Amazon issued a statement about new robotic technology in its fulfillment centers that is purportedly focused on enhancing employee safety. In an email, a spokesperson called the memo a "draft document.
AdExchanger
JULY 25, 2022
Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth opportunities. But despite their rapid adoption, the definition of what a data clean room is – and all of the related nuance – is not. Continue reading » The post AdExplainer: Data Clean Rooms appeared first on AdExchanger.
Martech
JULY 29, 2022
Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. The cross-promotion was part of a long-term initiative executed by Under Armour and spearheaded by NFT branding and tech company Luna Market.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
TechCrunch Ads
JULY 27, 2022
Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. In a blog post, Anthony Chavez, Google’s VP of Privacy Sandbox, said that the company is now targeting the “second half of 2024” as the timeframe for adopting an alternative technology.
Adweek
JULY 29, 2022
Facebook's parent company Meta is telling its U.S. publishing partners that the company no longer plans to pay for news content that aggregates on Facebook's news tab. Top line Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in an AI-based TikTok-like experience on Facebook.
AdExchanger
JULY 29, 2022
Multiple threats to the ad tech industry make navigating forward complicated, writes Rob Beeler, Founder and CEO of Beeler.Tech. But as “fun” as it is to bet on what dooms us, might I suggest we start placing bets on what saves us? For publishers, the way forward lies in revenue diversification and building real trust with consumers. The post To Survive, Publishers Have To Focus On Building Trust appeared first on AdExchanger.
Martech
JULY 25, 2022
One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JULY 29, 2022
Award win recognizes MikMak’s commitment to helping brands access and apply eCommerce insights that accelerate business growth, with a complete understanding of omnichannel consumers’ behavior and preferences. MikMak, the leading eCommerce acceleration platform for multichannel brands, announced today that the company has been named 2022 Organization of the Year by the Business Intelligence Group’s Sales and Marketing Technology Award program, also known as ‘The Sammys.
Adweek
JULY 29, 2022
Twitter allows people to block other Twitter users to prevent those users from interacting with them. People can view the list of users they've blocked from within Twitter's Settings menu. On this list, they have the option to unblock users they've previously blocked. Our guide will show you how to see the users you've blocked.
AdExchanger
JULY 29, 2022
Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry. This second delay drew “maybe half an eyebrow raise,” said Peter Barry, VP of addressability at PubMatic. The longer runway will give advertisers and publishers more. Continue reading » The post Industry Reaction To Google’s Third-Party Cookie Delay: ‘Depends How You Feel About Purgatory’ appeared first on AdExchanger.
Ad Monsters
JULY 28, 2022
Albert Einstein famously once said, “In the midst of every crisis, lies great opportunity.”. The disruption in digital advertising over the past year has certainly felt like a crisis. On top of the iOS privacy rule changes, market volatility, and the emergence of new platforms, marketing budgets are being scaled back, and brands must be much smarter with their dollars.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JULY 27, 2022
Sellers of Customer Data Platforms (CDP) promise their software will gather data from various applications, and assemble it into a single-source-of-truth “golden record” for each customer. It’s a lovely vision, but rarely achieved. And that’s perfectly okay. Most companies won’t achieve the goal of one record for each customer, but will find ways to cope with the limitations that prevent the creation of golden records.
Adweek
JULY 25, 2022
Women's Health will mark the anniversary of the signing of the Americans with Disabilities Act with its first-ever closed-captioned Instagram Live workout Tuesday (June 26) at noon ET on the Women's Health Instagram channel. The workout will be led by trainer Anne Reuss, who is deaf and uses soundless cues and techniques while working with.
AdExchanger
JULY 28, 2022
Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what else?) data privacy. “Everybody is thinking about how they can evolve in this new world,” David Mitby, Google’s senior director of product management for app ads, told AdExchanger. Apple’s privacy changes on iOS, in particular, Continue reading » The post Google’s AdMob Adds New Features To Help Developers Roll With Apple’s Privacy Changes appeared first on AdExchange
Ad Monsters
JULY 27, 2022
What’s the best way for publishers to attract advertisers to their properties? Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. But storytelling requires data. As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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