Martech
NOVEMBER 11, 2021
“As digital presence becomes a greater emphasis for businesses, a lot of companies are looking to find out how best to merge all of their activities and teams,” said Ryne Knudson, Senior Content Marketing Specialist for Brandfolder, at our recent MarTech conference. As a digital asset management (DAM) company, Brandfolder specializes in getting digital content organized and out in front of customers.
AdPulp
NOVEMBER 8, 2021
Adpulp: When you hire someone new, what’s the one thing that you need to see in them? David T. Jones: Four things. Hunger, honesty, creativity, and humor. One of the best things about Adpulp.com is the people we meet. The site opens many doors and behind many of these doors are amazingly unique people with […]. The post A Book for ‘Ad People’ with Brains appeared first on Adpulp.
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More About Advertising
NOVEMBER 8, 2021
TK Maxx is where you pick up designer brands for less (wandered into one in London’s well-heeled financial district once, just the place to pick up a tiara) and agency Wieden+Kennedy is going down the well-trodden route of the nervous performer in the Christmas concert. No wonder the performers are nervous when everyone’s filming it. The post UK Christmas ads: both ends of the clothing spectrum - TK Maxx and Joules first appeared on More About Advertising.
InMobi
NOVEMBER 12, 2021
This article first appeared on The Drum Programmatic advertising has taken on an important role in performance marketing and has seen exponential growth as a result. According to a report by Statista, global programmatic ad spend reached an estimated US$129b over the past year, with spending set to surpass $150b 2021. As a performance channel, programmatic provides advertisers with the ability to reach audiences at a scale where other channels can’t because of cost implications and competi
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
NOVEMBER 8, 2021
“AMP is an innovative Google technology that allows recipients to interact with live content right inside an email,” said Matt Harris, CEO and cofounder of email creation platform Dyspatch, in a recent talk at the MarTech conference. “Subscribers don’t need to click through to a web page with an amp email,” he added. “They take action directly in the inbox, and this isn’t just for Google.
AdPulp
NOVEMBER 10, 2021
Food advertising is best when it serves up a healthy dish of appetite appeal. What does this mean? It means the ad ought to make a hungry person want to drop what they’re doing and eat. This ad for Wendy’s new Hot & Crispy Fries is a good example of the appetite appeal approach at […]. The post Wendy’s Won’t Let Cold and Soggy Fries Through the Window appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
NOVEMBER 12, 2021
For a deep dive into the current state of the mobile in-app advertising market in the U.S. and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. CHECK IT OUT A significant market share of all digital marketing budgets are now going to mobile and being spent programmatically. So in the world of programmatic, it makes sense to focus on mobile and in-app.
Martech
NOVEMBER 8, 2021
Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility. In this webinar, experts from Adobe share three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach. Register today for “3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022 , “ presented by Adobe.
Lemonads
NOVEMBER 12, 2021
Did you know that affiliate marketing is used by 4 out of 5 companies on a global scale? This is because this marketing technique allows businesses to partner with seasoned marketers that run performance-based campaigns. With that said, the success of your affiliate marketing efforts doesn’t only depend on the affiliates you partner with. This also depends on the structure of your affiliate sales funnel and how well you cater to your buyer's journey.
More About Advertising
NOVEMBER 10, 2021
The by now regular appearance of Aldi’s Kevin the Carrot isn’t quite an ad event of John Lewis proportions but maybe it’s becoming so at the Gogglebox end of the market. Another regular is Charles Dickens’ Ebenezer Scrooge. Here he is, yet again, this time in the form of an unloved, uneaten banana – Ebanana. The post Kevin the Carrot returns in triumph for Aldi first appeared on More About Advertising.
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Smarty Ads
NOVEMBER 12, 2021
Outstanding news! It was recently approved that SmartyAds become an official vendor of IAB Europe’s Transparency and Consent Framework (TCF). The TCF is an industry-wide ad tech framework that helps to maintain advertising chains compliant with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. This is a notable.
Martech
NOVEMBER 11, 2021
The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. This makes marketers’ online customer engagement more important now than ever. Elena Hoffman, Sr. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives.
InMobi
NOVEMBER 11, 2021
Joe Esposito joined InMobi in July 2021 as our VP, Head of Agency Partnerships for North America. Learn more about him and why he likes working at InMobi. What are your responsibilities at InMobi? I lead Agency Partnerships in North America, driving deeper relationships and value exchange with the major agency holding companies and key independent agencies.
More About Advertising
NOVEMBER 7, 2021
It’s Christmas 2021, and all that stuff about helping other people seems to have gone out the window – for Peloton at least. In a new festive ad by adam&eveNY, Scrooge doesn’t find the Christmas spirit in helping his fellow man, but in a selection of immersive Peloton workouts. It’s a subversive take on Christmas, The post Sweaty Scrooge finds Christmas spirit lurking in a Peloton, by adam&eveNY first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
NOVEMBER 11, 2021
People who work in marketing communications spend a significant amount of energy and time making presentations. A great presentation is often the difference between failure and success, whether it’s a new business presentation or an internal creative review. Making remarkable presentations—just like making remarkable work—is a learned skill and there are smart people and companies […].
Martech
NOVEMBER 12, 2021
Social platform Instagram added new text-to-speech features for IG users yesterday. The new capabilities, living within the text tool in the Reels camera, allow users to have an auto-generated voice read text from the post to provide an audio narration to the post. The message from IG to its users that announced the additional capabilities said, in part: “We know that sound and audio are one of the funniest aspects of creating a Reel!
InMobi
NOVEMBER 11, 2021
As we head into the busiest time of the year for retailers in the U.S., what are the biggest retail mobile app trends? With brands and retailers increasingly pushing consumers to download and use their own mobile apps to make purchases this holiday season, who specifically should they be targeting in their app marketing strategies? To find out, we looked at the data.
More About Advertising
NOVEMBER 12, 2021
Is it worth advertising anything else but, well, Christmas at Christmas when screens are awash with gifting, jingle bells and spins on A Christmas Carol? What you don’t need at Christmas even more than a pair of reindeer socks is a broken down boiler so UK heating service and indie agency Uber may have their. The post Not so trad Xmas: Boxt, Ikea and Camden Town Brewery first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Bannerwise
NOVEMBER 10, 2021
Black Friday shoppers often make purchases both online and in-store, but online sales have been growing exponentially in the past years. The COVID-19 pandemic and subsequent lockdowns have contributed to this growth. In 2020, during Black Friday 100 million consumers shopped online and US companies brought in $14.13 billion in online sales.
Martech
NOVEMBER 9, 2021
“The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. He noted that there are specific challenges for CPG brands that have to fuel segmentation and insights with vast amounts of customer data.
InMobi
NOVEMBER 11, 2021
Historically, the period from Thanksgiving to Cyber Monday, also sometimes known as Cyber Five, was the busiest part of the U.S. holiday shopping season. Will that be the case again this year? For one, shopping on Thanksgiving Day and on Black Friday will look very different this year. Major retailers like Best Buy, Target and Walmart have already announced that their stores will be closed on Thanksgiving Day.
More About Advertising
NOVEMBER 12, 2021
Aldi gave this the works this Christmas with teaser ads, silly stories planted in a gullible press and all the rest of it. The ad itself is full of in-jokes (usually a disaster) including Aldi’s Cuthbert the Caterpillar, which so annoyed M&S, being nicked – although can’t say I noticed it. But it’s beautifully put. The post MAA Ad of the Week: Aldi's 'Christmas Carol' by McCann first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
NOVEMBER 10, 2021
As the bustling holiday season quickly approaches, and in light of COVID-19’s impact on global supply chains, retailers face many challenges in their business operations, but also in maintaining regulatory compliance relating to shipping—and shipping representations. This is especially true for retailers selling goods online, by phone, or by mail, who must be mindful of both federal and state regulations.
Martech
NOVEMBER 8, 2021
Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform. As part of its offering, Demandbase surfaces engagement and intent data related to accounts.
Smarty Ads
NOVEMBER 8, 2021
Yes, we’ve made it together again, thanks to our customers and fans we won the title of the fall 2021 high performer on G2. This year we’ve already gained a couple of high performer titles, namely, SmartyAds was featured as a high performer of summer 2021 and high.
More About Advertising
NOVEMBER 11, 2021
John Lewis’s “Unexpected guest” has all the hallmarks of the retailer’s famous Christmas ads, including the downbeat version of a classic pop tune; in this case, “Together in Electric Dreams” by Phil Oakey and Georgio Moroder, reworked by Lola Young. But Somerset folk duo The Portraits claim that they got there first: they did an. The post John Lewis denies Christmas music plagiarism accusation first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
NOVEMBER 9, 2021
Most of us know what we want from Facebook. Family updates and sensational fake news! No, what we want is reform from within and regulation from the federal government. Have we properly considered what the company that owns Facebook wants? The company that owns Facebook wants “updated internet regulations to set clear guidelines for addressing […].
Martech
NOVEMBER 12, 2021
On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The Widely Viewed Content Report shows a clear pattern in the top 20 most viewed posts and the Community Standards Enforcement Report shows that the prevalence of hate speech on Facebook has decreased for the fourth consecutive quarter.
InMobi
NOVEMBER 8, 2021
Introduction to Metaverse The Metaverse refers to the all-encompassing virtual reality technology with digital gaming and video as the center stage. With 55% of the world’s 3 billion gamers living in Asia, the Metaverse is rapidly growing in the mobile-first Asian continent. 90% of the gamers are smartphone players, indicating the dominance of mobile in the world of connected consumers*.
More About Advertising
NOVEMBER 11, 2021
Last year, O2 went all John Lewis with its first Christmas ad, but this year agency VCCP has found its own groove for the brand, recruiting a futuristic version of Santa’s elves — the Bubl army — to connect family, friends and loved ones across the UK. There’s also a promise that, for every plan. The post O2's loveable 'Bubl Army' brings real Christmas connection first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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