Adweek
JUNE 1, 2022
In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone. Messaging, the new social darling, is also surging--80% of time on mobile devices is now spent on.
Ad Rants
JUNE 2, 2022
If you're in the process of building a website, you've probably considered how to get it listed on Google Maps. Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. The good news is that there are several Google My Business SEO Services that can help you get your journey started with Google Maps.
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Smart Insights
MAY 31, 2022
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research … The post Global social media statistics research summary 2022 appeared first on Smart Insights.
Martech
JUNE 1, 2022
Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 2, 2022
The artists behind Slug Global want to take you along on a field trip. The self-described art collective, which has done branding and experiential marketing work for top names like Foot Locker, Instagram and HBO, is setting its sights on a new realm: the outdoors. This week, Slug launched a new environmental justice-focused vertical called.
Ad Rants
JUNE 2, 2022
Video marketing is one of the most powerful tools at your disposal to engage and connect with new customers. When done correctly, videos can engage and connect with your audience in a way that no other medium can. In order to get the most out of your video marketing efforts, you need to focus on engagement. Here are 15 ways to boost engagement with your marketing videos!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 3, 2022
“What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and multiple personas that are making [buying] decisions,” said Auseh Britt, VP of growth marketing at Terminus, her presentation at The MarTech Conference (scroll down to watch the video of their session). “It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.” Rather than
Adweek
JUNE 1, 2022
Meta will mark Pride Month with its introduction of an LGBTQ+ Safety Center Hub on Facebook, which will provide users of the social platform with features including details on how to report harmful content, guides to improve account security and tools to prevent bullying and harassment. Pride-themed avatars and stickers debuted Wednesday for use in.
Ad Rants
JUNE 2, 2022
So you are ready and ready to start selling, but you do not know how to sell your products. You're not alone - it's a stumbling block for many retailers and small businesses. It is essential to market your products correctly and offer the best price guaranteed. Ask big questions, and your customers will go straight to your competitors. It's a small matter, and no one cares about you.
AdExchanger
JUNE 1, 2022
You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data? And what makes first-party data more suited to a privacy-centric ad experience? Defining first-party data First-party data is data that.
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Martech
JUNE 3, 2022
Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field. One of the report’s important takeaways is that marketing operations practitioners are in high demand, and there’s a real need for more formal training opportunit
Adweek
JUNE 3, 2022
With Pride month in full swing, McDonald's is reminding everyone that support can go beyond the month of June as they continue to create deeper partnerships and safe spaces within the LGBTQ+ community. As part of McDonald's larger approach with the LGBTQ+ community, the fast-food chain is partnering with Revry TV--an LGBTQ+ media company--for a.
Marketing Dive
JUNE 1, 2022
A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches.
AdExchanger
JUNE 3, 2022
Google filed its first progress report to the UK’s antitrust regulator this week on its plans to replace third-party cookies in Chrome with APIs from the Privacy Sandbox. But the report makes it clear how much work still needs to be done before third-party cookies can be removed, a decision the CMA must approve. “They’re. Continue reading » The post The Big Story: It’s A Party (First And Third) appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 1, 2022
Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers.
Adweek
JUNE 3, 2022
In today's bonus episode of Yeah, That's Probably an Ad, Adweek sits down with agency experts to make sense of why holding companies are mashing agencies together to create new ones like VMLY&R, Wunderman Thompson and, most recently, EssenceMediacom. R3's Greg Paull, Forrester's Jay Pattisall and ID Comms' Tom Denford take listeners back to the.
Marketing Dive
JUNE 2, 2022
Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.
AdExchanger
JUNE 1, 2022
With so many regional privacy laws around the world, and more on the way, compliance is complicated. Rube Goldberg comes to mind. On Wednesday, the IAB Tech Lab announced the launch of its Global Privacy Platform (GPP), which is a protocol designed to standardize the sharing of consent signals so companies can more easily comply. Continue reading » The post IAB Tech Lab Launches Global Privacy Platform To Transmit Kosher Consent Strings appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JUNE 1, 2022
Despite the sea of information available to the 4.95 billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and effort. In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base.
Adweek
JUNE 3, 2022
Your dog does not have a meltdown over Lucky Charms in the grocery store or pick fights with other passengers during road trips. Your cat, meantime, doesn't throw dinner back in your face. Ergo, pets are better than kids. With millennials in mind, a legacy brand called Halo Pets launches its most significant national marketing.
Marketing Dive
JUNE 2, 2022
It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.
AdExchanger
JUNE 1, 2022
App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent privacy changes on iOS means the gloves are off. “Optimizing and maximizing the organics you can get becomes really important when there’s less efficiency in the user acquisition funnel,” said Dave Bell, CEO and co-founder. Continue reading » The post Airship Gets Into App Store Optimization With The Acquisition Of Gummicube appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JUNE 3, 2022
Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. Emails with personalized subject lines actually get lower open rates (18.79%) than those with generic ones (22.14%).
Adweek
JUNE 3, 2022
The food and home goods publisher Food52 laid off 21 employees Thursday evening, a figure that represents about 15% of its total staff, the publisher confirmed to Adweek. The cuts primarily affected the editorial team, which has been thinned to a headcount of 15. The remaining editorial staff, as well as part of its creative.
Martech Series
MAY 31, 2022
Nullafi’s agentless approach is a fast, easy way to protect sensitive data, automate policy enforcement, and eliminate risks such as data leakage, inadvertent access, and improper downloading. Nullafi, a fast-growing provider of data security software, announced the general availability of Nullafi Shield, an agentless, Zero Trust data security solution that sits between applications and endpoints, tying in with existing network technology in order to redact data across applications.
AdExchanger
JUNE 2, 2022
Whenever there’s a sociopolitical or economic crisis, the lowest rung of online marketers finds a way to prey on the vulnerable and disenfranchised. Some con artists have posed as debt advisors for people during times of economic insecurity; others target addicts seeking rehab using online indicators of depression and anxiety. The pending overturn of Roe.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JUNE 3, 2022
The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market.
Adweek
JUNE 3, 2022
On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Katrina Adams, former president and chief executive of the U.S. Tennis Association. Adams is also the author of Own the Arena: Getting Ahead, Making a Difference, and Succeeding as the Only One--it's both.
Martech Series
JUNE 3, 2022
Ever imagine being able to visit the bank branch virtually (without leaving home) or conveniently discussing investment plans with an advisor? Well, the day is not far when individuals will be able to transact, access banking information and avail various banking products from the comfort of one’s home. Kiya.ai – one of the most innovative digital solutions providers serving financial institutions and governments globally, today announced the launch of India’s first-ever Bank
AdExchanger
MAY 31, 2022
In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail partners thanks to an infusion of investor cash. The company announced a $12.3 million Series B round on Tuesday, led by Panoramic Ventures, bringing its total funding to just over $30 million. Vibenomics expects to. Continue reading » The post Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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