Martech

NOVEMBER 22, 2021

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. He added, “There are some disconnects that are preventing us from getting to that state of Nirvana where we’ve got lots of people coming into the hopper, they’re c

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NOVEMBER 25, 2021

Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. Maybe it should have a word with the media buying fraternity too. With The Cookie. The post Unesco launches confuse-a-cookie kit with DDB Paris first appeared on More About Advertising.

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Cookies Media Advertising Ad Tech 75

All About Advertising Law

NOVEMBER 24, 2021

Mastercard recently announced new requirements for merchants using a subscription billing model or negative option model, or both. The new standards focus on disclosures made to consumers at the point of payment; providing adequate confirmation, notices, and billing receipts; and affording customers an online or electronic cancellation method. Requirements relating to point of payment disclosures become effective on September 22, 2022.

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Electronics Healthcare 59

Smarty Ads

NOVEMBER 23, 2021

Self-service advertisement is dominating the digital advertising market at the moment. Such a self-serve ad platform as Google has already connected 7 million advertisers in 2019 and it continues to grow. Self-service allows advertisers to display ads where, when, and how they want, without having to deal with a long.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

NOVEMBER 22, 2021

Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix.

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NOVEMBER 26, 2021

We are definitely reaching saturation point with the Christmas ads, but it’s a testament to the power of Apple’s advertising heritage that we will always find time to watch a full three minutes of its latest oeuvre. This one lives up to expectations, with a lot of help from accomplished director Jason Reitman, of Up. The post MAA Ad of the Week: Apple's 'Saving Simon' first appeared on More About Advertising.

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Lemonads

NOVEMBER 25, 2021

Establishing a successful blog is a great way to take control of your working hours, specialize in something you’re passionate about, and most importantly, make a good living. While there are a few different ways to monetize a blog, the best alternative is affiliate marketing. In simple terms, affiliate marketing is a strategy where companies that want to promote their products (advertisers) get help from affiliate marketers to generate leads.

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Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build trust with customers, organizations need to be consistent with their marketing practices and communicate that they are being responsible.

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More About Advertising

NOVEMBER 26, 2021

Yum Brands’ Taco Bell, a massive quick service restaurant brand in the US, has appointed TheOr as its first UK agency in a pitch managed by the AAR. Deutsch handles its global business. TheOr, formerly Other, is Mother’s second UK agency. Mother handles Yum Brands’ KFC in the UK. Taco Bell currently operates 78 restaurants. The post Taco Bell picks rebranded TheOr for UK ad debut first appeared on More About Advertising.

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InMobi

NOVEMBER 22, 2021

This article first appeared on The Drum From appointment-based viewership to on-demand content consumption, over-the-top (OTT) marketing has made major strides in the way consumers consume content worldwide. With the complete shutdowns of movie theaters and dining choices, consumers increasingly chose at-home entertainment to watch content on OTT apps in the last year.

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Entertainment Media Marketing 52

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Flashtalking by Mediaocean

NOVEMBER 23, 2021

Depuis une dizaine d'années, la perspective de fusionner la télévision linéaire (qui pèse 150 milliards de dollars) avec le numérique, enthousiasme les acteurs de l’écosystème de la publicité digitale. Toutefois, alors que les spécialistes du marketing sont parfaitement conscients des opportunités potentielles offertes par la digitalisation de la télévision, ils sont confrontés à un défi de taille : réussir à gérer la complexité et la diversité des environnements pour atteindre, et engager leurs

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Martech

NOVEMBER 24, 2021

Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We truly live in a world where marketing and technology have become inseparable concepts,” said Lyola Rowe, Growth Marketing Manager at Tray.io, in her session at our MarTech conference.

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More About Advertising

NOVEMBER 26, 2021

The&Partnership has won Ineos Hygiene, a new business set up by the chemicals giant to produce handwash in the pandemic, initially for healthcare workes. Now it’s become Ineos’ first consumer-facing brand. Ineos COO George Ratcliffe says: “We’re delighted to have chosen The&Partnership as our partner for Ineos Hygienics. We wanted an agency that could give.

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Healthcare Agency Advertising 59

InMobi

NOVEMBER 23, 2021

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 update. Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

RevX

NOVEMBER 22, 2021

Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. Programmatic retargeting allows you to target users who have or had already downloaded your app and could be interested in booking future trips or looking at travel content.

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Martech

NOVEMBER 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space. Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and

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More About Advertising

NOVEMBER 25, 2021

It isn’t just adland that’s transfixed by science these days, the pandemic has brought the men (and women) in white coats to all of us, even to the point of the UK government trumpeting “the science” at every opportunity, even though science changes more rapidly than a lizard sheds its skin. 40 years ago Zanussi. The post MAA blast from the past: The Appliance of Science first appeared on More About Advertising.

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Martech

NOVEMBER 22, 2021

“Lucchese got its start by making boots for the U.S. Cavalry based out of San Antonio,” said David Berger, Lucchese’s Head of Marketing. “We’re a premier Western lifestyle brand and we still follow the same handcrafted principles we had in 1883. Our customers love that we’ve upheld the quality and reputation that has existed for almost 140 years.”.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

NOVEMBER 24, 2021

The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just go along with the rules. Or it can turn data privacy into a competitive advantage. Consider this: about half of all Americans decided not to purchase a product or a service online because they were concerned their data would not be kept confidential.

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Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. Why we care. Again, the B2B buyer journey has changed — irrevocably. Not only is it now digital-first, except perhaps in the most intransigently traditional verticals, it’s constructed by the buyer, not the seller, and increasingly demands B2C-style engagement rather than a purely tra

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Martech

NOVEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is marketing automation reverting to an email tool? Sara McNamara, Marketing Operations Solutions Architect with Slack and a well-known voice in the MOPs space has been making some very timely observations about change

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Marketing MarTech 111

Martech

NOVEMBER 23, 2021

Concentrix, a global provider of customer experience and business performance solutions, has entered a definitive agreement to acquire CX design and transformation business PK, formerly known as Connective. The move is expected to help Concentrix scale its digital capabilities faster as well as adding adjacent markets to the Concentrix portfolio. Concentrix, which is present in over 40 countries, aims at improving customer engagement across a wide set of industry verticals.

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Communications MarTech Marketing 110

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

NOVEMBER 23, 2021

Adobe and Major League Baseball have announced new initiatives to enhance fan engagement leveraging Adobe Experience Cloud and Adobe Creative Cloud. Adobe will also promote seamless workflows among clubs and players using Adobe Sign. For fans at the ballpark, the digital experience will potentially include directions to seats, parking promotions and concession discounts.

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MarTech 110

Martech

NOVEMBER 24, 2021

The latest from the Adobe Digital Economy Index shows that consumers have spent over $70 billion in online shopping this season (beginning November 1), almost a 20% increase YoY. This reflects a trend in 2021 towards early holiday shopping. Based on a unique data pool, including over one trillion visits to digital retail sites, Adobe is projecting some $207 billion in digital retail sales for the entire season (closing December 31), a 10% YoY increase and a new record.

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Electronics Retail MarTech 104

Martech

NOVEMBER 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we’re nearly there. I mean the holiday season, with all its joys, all its pleasure and all its professional and personal stresses.

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MarTech Marketing 99

More About Advertising

NOVEMBER 25, 2021

An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but even these, in hindsight, seem mired in a post-Covid gloom. Lots of big media reviews too but these are now par for the course. It’s as though as soon as a client concludes one review, The post Maybe adland needs a miracle or two: MediaCom claims creative breakthrough first appeared on More About Advertising.

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Media Advertising Ad Tech Finance 59

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

NOVEMBER 25, 2021

This three-minute Christmas epic is good enough to keep you watching, and has a couple of rewarding twists at the end. Although just when you think it’s taken a tragi-comic turn, Apple dials up the soppiness to a new level. It was shot on an iPhone 13 Pro by Jason Reitaman, who directed the new. The post Apple's 'Saving Simon' star tries to hold on to the Christmas spirit all year round first appeared on More About Advertising.

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More About Advertising

NOVEMBER 24, 2021

If you’re looking for baubles and bling in your Christmas ads, Louis Vuitton — with help from director Roman Coppola — will not disappoint. Featuring French model and actress Stacy Martin and set to Candi Staton’s timeless tune, Young Hearts Run Free, it’s a masterclass in seasonal sparkle. Coppola has form when it comes to.

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More About Advertising

NOVEMBER 24, 2021

Another day, another massive media review. This time it’s Volkswagen Group whose brands include VW itself, Audi, Skoda and Seat. VW’s contract with Omnicom’s PHD (hired in 2016) expires at the end of 2023 so this looks set to be another marathon. VW, which spends around $4bn, told Campaign: “In the coming year, there will. The post VW embarks on marathon global media pitch first appeared on More About Advertising.

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More About Advertising

NOVEMBER 24, 2021

A few years back we had Mrs Claus making a memorable appearance in Y&R’s last ad for Marks & Spencer, now Norwegian postal service Posten has unveiled another side to the old boy’s private life in ‘When Harry Met Santa,’ – he’s gay. From Oslo agency Pol. Posten marketing director Monica Solberg says: “It has.

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Agency Advertising Marketing 59

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.