Fuel Lines

APRIL 1, 2013

'Over the past seven years I’ve primarily written content for Fuel Lines that was specifically about agency new business. Rarely have I written anything personal. I hope you will grant me this exception. Since starting my consultancy and working from my home office, my constant companion each day has been our tiny Yorkie Terrier, Bracie. When it was time to start my work day and I headed up the stairs, she was always right by my side.

Agency 279

Agency 279

Nick Burcher

APRIL 17, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 17 April 2013. Ed Sheeran - Lego House (Lego version) - animated video remix drives new attention. A user generated LEGO remix of Ed Sheerans Lego House video is drawing new attention to the track. Ed Sheerans Lego House video was originally published to YouTube in October 2011 and so far Lego House has attracted 47 million views.

Media 76

Media Advertising Marketing 76

InMobi

APRIL 28, 2013

It is common knowledge that Tablets provide a much higher and superior monetizing opportunity when compared to smartphones. Since Tablets have more premium and high value users, if done right, Tablet-optimized apps can make 3-4x more money for the developer. But ironically, due to simple and basic mistakes, Tablet apps at times make half the money that a Smartphone app makes through ads.

Ad network 52

Ad network Advertising 52

Advertising to Baby Boomers

APRIL 2, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 02 April 2013. AARP Is All New Redux: Part III (The Magazine). There is a slow overhaul of AARP Magazine going on, no doubt for the better.

Advertising 58

Advertising Fashion AutoMobile Education 58

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Fuel Lines

APRIL 15, 2013

'3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.” 3D Printing Buzz 3D printing is a process of making three-dimensional solid objects from a digital model.

Agency 262

Agency Manufacturing Advertising Marketing 262

Nick Burcher

APRIL 22, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 22 April 2013. YouTube blood donation film integrates into video progress bar (Hemorio, Brazil). A clever new film from Hemorio in Brazil highlights the fact that in Brazil, no matter how much blood is donated, there is always someone waiting for a blood donation - the film is therefore named waiting for life and aims to encourage more people to donate blood in Brazil.

Media 65

Media Advertising Marketing 65

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. This was bound to happen with the coming of the Internet and the mobile and the way media has changed over the last few years.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

InMobi

APRIL 12, 2013

With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances. We found that awareness and adoption of mobile banking and mobile bill payments are relatively high, with the majority of those surveyed conducting mobile banking and almost half paying bills on mobile. Use of peer-to-peer payment services is still lower, but we expect this category to grow quickly as consumers become increasingly comfortable transacti

Finance 52

Finance 52

InMobi

APRIL 2, 2013

The same regions of the brain light up when someone touches their smartphone, as when they touch their family or pet , concludes a research that used MRI scans for its findings. There is indeed something fundamentally different and personal when it comes to mobile phones and how we interact with them. A large part of this difference relates to the anticipation and engagement that we experience as we consume content on our smartphones.

Mobile Ads 52

Mobile Ads Rich Media Ad network Media 52

InMobi

APRIL 25, 2013

In 2012, Facebook & What's app dominated the social networking space on mobile devices, accounting for 85% of usage in North America and securing #1 position in most markets. However, in 2013, Asian Newbies such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices.

Geo targeting 40

Geo targeting Rich Media Communications Audience 40

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Advertising

InMobi

APRIL 24, 2013

Life isnt easy on Piggy Island for the Angry Birds. Red and his fearless feathered companions, Chuck, Matilda, Bomb, Blues and Terence, must band together to protect their eggs “ and their future “ from the wily plotting of the Bad Piggies! This is the description of Angry Birds Toons, a Finnish TV series revolving around the rivalry between the pigs and the birds in the popular game of the same name.

Real Estate 40

Real Estate 40

InMobi

APRIL 22, 2013

At InMobi, we are leading the charge of architecting innovative ad monetization solutions for developers. With 50,000 and more apps on the Windows 8 App Store, and a vast majority of them being free , we see a clear need for a viable monetization solution for developers on the Windows platform. With the launch of this new Windows 8 SDK, we are now extending our scalable and proven technology from other platforms to the youngest and the most promising one.

Rich Media 40

Rich Media Media Marketing 40

InMobi

APRIL 16, 2013

With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. We believe that this is a step in the right direction for the industry that will help protect end user privacy while still enabling advertisers to safely target users.

Rich Media 40

Rich Media Media Advertising 40

Fuel Lines

APRIL 23, 2013

' Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly. strat·e·gy : A plan of action or policy designed to achieve a major or overall aim. Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies were caught “flat-footed” when it caught fire, being fueled by the greatest economic downturn since the Great Depression.

Media 279

Media Agency Audience SEO 279

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

APRIL 2, 2013

InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving and related) every day through multiple sources/streams originating from over ten geographically distributed data centers.

Data Management Platform 52

Data Management Platform Fashion 52

InMobi

APRIL 12, 2013

At InMobi we are constantly working on making it easy for our customers/partners to integrate faster and make life easier. We are very excited to share this with all of you (and as always look forward to your feedback and suggestions). Sending more information as part of an ad request improves monetization. As sending more information is not always easy, we have built a new tool, InMobi Diagnostics, to help you.

Ad network 52

Ad network 52

Advertising to Baby Boomers

APRIL 10, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 10 April 2013. AARP Is All New Redux: Part IV (Entrepreneurs, VCs & Health Tech). In 2005 I wrote Advertising to Baby Boomers.

Education 55

Education Public Relations Electronics Affiliates 55

Advertising to Baby Boomers

APRIL 18, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 18 April 2013. We’re hot again. For almost a month I’ve been on a Large Org Rampage , ignoring all late-breaking stories.

Advertising 53

Advertising Education Retail Marketing 53

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Advertising to Baby Boomers

APRIL 29, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 29 April 2013. My post this week was written by The Ad Contrarian. I was just about to put paws to keyboard and expose this exposé: IAB to Rally Industry Against Bogus Publishers and Bots By Mike Shields The Interactive Advertising Bureau will

Advertising 45

Advertising Click Through Rate Education Ad Exchange 45

Fuel Lines

APRIL 2, 2013

'A simple formula for using Twitter more effectively for new business. I’ve been using Twitter for new business since 2007. It is the leading traffic generator for my website traffic. One of the best helps I found when I first started using Twitter came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provided focus and purpose for her participation.

Agency 279

Agency Pop-Up Education Audience 279