Martech Series

JANUARY 25, 2023

iSportz Sports Management Platform caters to a range of stakeholders, including governing bodies, associations, clubs, teams, major & minor leagues, coaches, volunteers, athletes, and fans.

Machine Learning 63

Machine Learning eCommerce MarTech Marketing 63

VideoWeek

JANUARY 18, 2023

Short and shallow The trade body said the figures reflect “downbeat expectations for the year ahead as a persistence of high inflation, increased interest rates and low consumer confidence raise the prospect of a UK recession.” Asked for their views on their own company’s prospects in Q4, 32.8 percent, up from -27.6

Media 111

Media Marketing Advertising Ad Tech 111

Martech Series

JANUARY 23, 2023

The disclosed embodiments may further enable individuals to build new virtual worlds within a framework and allow third party users to better interact with those worlds.

Electronics 98

Electronics Communications Education Entertainment 98

Martech Series

JANUARY 23, 2023

This is all done via an animated avatar body giving people who interact with Athena the sense they are speaking with a real person. Athena can provide advice, answer questions, source media for playback, create AI imagery, find 3D objects, create sticky notes, and interact with key functions of the platform.

Conversion 95

Conversion MarTech Education Communications 95

Digiday

JANUARY 2, 2023

Take body positivity, said Monica Rigali, vice president, global brand management at JanSport. This not only pertains to body types and skin tones, but it is also important to include different capabilities of consumers, including those who use mobility devices in their daily lives,” said Rigali.

Marketing 86

Marketing Media Entertainment Communications 86

Martech Series

JANUARY 23, 2023

The recent ISO 27001 certification, by an accredited certification body, affirms the diligent approach the company has taken in this area. Life science organizations require the highest level of data handling and compliance assurance for all the various stakeholders they interact with.

GDPR 61

GDPR MarTech Marketing 61

VideoWeek

JANUARY 17, 2023

percent market share, according to Italy’s TV measurement body Auditel. Mediaset Italia exceeded 7.5 billion online views last year, representing a 50.3 That means the combined views of rival TV operators in Italy, including RAI, Sky, La7 and Warner Bros. Discovery, totalled 49.7 percent of market share.

Marketing 59

Marketing Advertising Media 59

VideoWeek

JANUARY 11, 2023

Meta has called for an industry body to address these challenges “in the absence of consistent and clear regulation,” a rare plea for stronger legislation by a company regularly hit by regulatory fines.

Advertising 109

Advertising Media 109

Digiday

JANUARY 12, 2023

For its 2022 Pride set, Harry’s worked with Flamingo (its sister in shaving products) to offer customers a limited edition, genderless, Face & Body Pride Shave Set. Throughout their partnership, Harry’s has donated more than $1.1 million to TTP, including Pride set sales and programmatic work.

Food 70

Food Machine Learning Healthcare Manufacturing 70

Martech

JANUARY 10, 2023

Human bodies are similar, but “every situation is a little different” for the team, Schaub said “They are empowered in the moment to make decisions,” she said, and they are held accountable for the outcome. In that space you find a collection of specialists: a surgeon, an anesthesiologist, several operating room nurses.

ROI 107

ROI Communications Marketing MarTech 107

VideoWeek

JANUARY 4, 2023

Meanwhile advertising industry bodies ISBA, the IPA and the Advertising Association claimed that a sale could harm competition in the TV industry, with ISBA warning that a merged Channel 4 would assert “undue dominance” over the TV ad market.

Advertising 59

Advertising Marketing 59

VideoWeek

JANUARY 26, 2023

This is due to browser changes Google is pushing through at the World Wide Web Consortium (W3C), the global standards-making body for the internet where Google enjoys an ‘outsized role in the formal stakeholder standards-making process’, according to Congress. ’ Here DV360 divestiture should be an additional remedy.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

VideoWeek

JANUARY 30, 2023

At the end of last year, UK TV measurement body BARB began reporting viewing figures for Netflix, lifting the lid on the traditionally cagey streaming giant as it introduces advertising for the first time. After the first couple of months of Netflix numbers being reported, here’s what we’ve learnt.

Advertising 73

Advertising Agency Audience Media 73

VideoWeek

JANUARY 27, 2023

“As the global technical standard-setting body for the digital advertising ecosystem, Tech Lab’s goal is to provide the information and mechanism to send and receive signals pertaining to carbon emissions programmatically. “The

Ad Tech 59

Ad Tech Media Ad Server Agency 59

Digiday

JANUARY 5, 2023

For example, ahead of CES’ official opening, Meta received a significant body blow in the guise of a €400 million fine (that’s close to $425 million) from Coimisiún um Chosaint Sonraí – Ireland’s Data Protection Commission which effectively polices GDPR compliance by the industry’s Big Tech players.

Cookies 66

Cookies Advertising Demand Side Platform Audience 66

VideoWeek

JANUARY 6, 2023

Trade Bodies Welcome Scrapping of Channel 4 Privatisation. UK advertising trade bodies welcomed the government’s U-turn on Channel 4 privatisation this week, axing the controversial sale set into motion by former culture secretary Nadine Dorries. billion in 2023.

Retail 52

Retail Media Audience Ad Tech 52

MNTN

JANUARY 19, 2023

If the growth marketing strategy involves talking about wellness and feeling good in your body, then a good performance marketing strategy might include PPC ads aimed at people who attend yoga or self-identify as caring about wellness. For example, consider a brand that sells protein bars.

Marketing 40

Marketing Native Advertising Food Advertising 40

Exchange Wire

JANUARY 19, 2023

IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [.]

Marketing 98

Marketing Ad Tech 98

Digiday

JANUARY 16, 2023

In general, the crypto market tends to be volatile, as cryptocurrencies are currently purely speculative, backed by no inherent value and no federal governing body yet regulating the market. Likewise, the value of NFTs can be unpredictable, since they tend to rely on hype to drive and sustain consumer interest.

Marketing 66

Marketing Brand Awareness Retail Fashion 66

Single Grain

JANUARY 30, 2023

The outline should have an intro, main body, and conclusion. “Write persuasive content copy for the landing page on ‘baking recipes guide’.” Create three outlines about the benefits of using live chat software. The conclusion should have a CTA to persuade users to subscribe to the ABC live chat tool.”

Marketing 59

Marketing SEO Food Pop-Up 59