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NOW UPDATED! This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. Unfortunately, the average cost to attend even a small business conference comes in around $1,000 , making it very difficult for startups to get in front of their target audience.
WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will be integrated into Ogilvy’s office on rue Marbeuf. Ogilvy Paris co-presidents Emmanuel Ferry and Matthieu.
Do you pay for any/some/all of the content you consume online? There’s no judgment coming, just an explanation of why it matters to the content producers, who in turn make it matter to you. Adpulp, and our Emerging Voices Project specifically, is supported by 11 patrons today. The goal is to reach 100 patrons and […]. The post Do You Pooh Pooh the Pay Pay?
Given everything going on in the world, I cannot phantom how and why these cruel and offensive names still exist. Yet, they do. I wrote the first version of this post in 2014! Unbelievable it is even more relevant now… The righteous drum continues to beat louder, calling for the termination of the Washington Redskins nickname, which got a huge assist when the United States Patent Office rescinded trademark rights for the moniker, deeming it offensive to Native Americans.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Programmatic at its heart is driven by automation where demand from buyers such as advertisers and agencies is met by supply from publishers on a digital marketplace.
Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps. Read up to know more about advertising opportunities, ad formats, and audiences that […].
NOW UPDATED! This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born. Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ.
NOW UPDATED! This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born. Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ.
The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take on the captaincy of the good ship Ogilvy is a glimpse of the future for the industry. Across the board historically the top job usually goes to someone from the same cohort, either within the organisation or doing a similar.
Mary Wells Lawrence, 92, is about to be named the new “Lion of St. Mark” by Cannes International Festival of Creativity. She will be honored through the LIONS Live platform on Friday 26 June. Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, were honored with the Lion of St. Mark Award at […]. The post Ad Legend: Marry Wells Lawrence appeared first on Adpulp.
It’s one of several lines in the Big Book you balked at. There aren’t many mind you. But this one feels religious, not spiritual. God didn’t make this claim. He, She or It wouldn’t. A person did. Came to believe that a power greater than ourselves could restore us to sanity. Almost every idea, if not word, in Step 2 belies the absolutism of God is or He isn’t.
Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers. Besides driving more programmatic revenue to their apps, header bidding is also operationally more efficient.
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Earlier this month, the FTC approved a settlement with a developer of popular apps for purported violations of the Children’s Online Privacy Protection Act (COPPA). The Commissioners voted 4-1 to authorize the Department of Justice to file the complaint and the stipulated final order resolving the matter. Under the stipulated final order, the company was ordered to pay a $4 million civil penalty (although all but $150,000 of it was suspended for inability to pay).
ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure.
Publicis Groupe CEO Arthur Sadoun welcomed WPP CEO Mark Read (via video link) to the Palais du Festival to celebrate the achievements of Burger King’s “Mouldy Whopper” ad, which was a joint effort between the two groups. Read greeted Sadoun with a dusting of French (one minute into this video), and, after a quick comment.
Exceptional brands create culture, but most brands reflect culture. Reflecting the culture since mid-March has been a creative challenge, given that millions of people are stuck at home and fearful for their health and economic well being. To make matters much worse, one week ago today, a Minneapolis cop was caught on video murdering a […]. The post Brands Pause to Acknowledge the American Melee and Register Their Sadness appeared first on Adpulp.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Remove the Christian gravy from AA and it’s just a program of substitutions, a replacement strategy for better living. Replacing barrooms with fellowship, selfishness with service. Honesty replaces duplicity. And so on. First and foremost, however, one had to replace the booze. Here Bill Wilson made a crucial decision: the surrogate for alcohol would be God, later amended to a Higher Power, as you understand him.
Many people in marketing and advertising aren’t exactly sure what native advertising is. Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. While that’s likely increased all these years later, it’s still a relatively unknown term. So, if you consider yourself a marketer but have found yourself here Googling about it, don’t worry!
By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. Here’s what you need to know about TCF 2.0 and how InMobi is here to help. At its core, TCF 2.0 intends to build a more responsible and self-regulated ad ecosystem.
Over the past few months, people all over the world have had enough of a few things. Among them: viruses, the word “unprecedented,” and a lack of toilet paper. But perhaps above all, people have had enough of distancing. As normal daily tasks become restricted and people are unnaturally distanced for extended periods of time, individuals and businesses are seeking ways to use technology to bridge that physical gap.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways of working in partnership. For those still able to trade – from retail to telcos, financial services to home entertainment – planning and production cycles have been radically pruned. What previously took several months to.
This new article in our Emerging Voices Series is made possible by the generous support of our patrons on Patreon. Please join Adpulp’s subscribers on Patreon. When you do, we will deliver fresh material for your head. Witness… LONDON—The last two decades have seen the world double down on a growing obsession with ease and […]. The post A Tasty Rediscovery: Personal Happiness Is Baked-In to Our Slow, Deliberate Processes appeared first on Adpulp.
You‘re different around people, seldom for the better. For the longest time you believed it was you alone who’d suffered this way: the flutter in your stomach, the faint patina of sweat on your brow and, regrettably, the overcompensation of self. Make men laugh. Turn women on. You had to create an impression… or else. You had ludicrously sensitive radar, capable of detecting and amplifying all manner of human behavior.
The number of daily emails sent and received each day has risen from 281 billion in 2018 to more than 305 billion in 2020. While new ad formats and innovative approaches are changing the way companies market their products, many affiliates are still relying on email campaigns to generate a large portion of their profits. If you don't know what email marketing is, we invite you to start by reading our article: What is email marketing?
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […].
Communication is integral to the proper functioning of any business – and what method of communicating is more fundamental than human speech? Despite the rise of text and email in business communications, nothing really beats the ease of being able to simply dial up a colleague or client, make a personal connection, and talk things out. Although video conferencing is gaining popularity, it's often viewed as more intrusive than phone calls.
Football is on the way back – albeit behind closed doors – and this, from 2006, is surely one of the best football-related ads. “Probably the best pub team in the world.” By Saatchi & Saatchi and director Chris Palmer, it featured in the run-up to the 2006 FIFA World Cup. Some of the lions.
People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, Colle MCVoy created a series of PSAs that depicts the growing need to feed millions and inspire […].
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
In the waiting room, you walk past an older woman, no doubt Mia’s next appointment, flipping through the pages of a magazine. She gazes up at you. Tired eyes. Thin lips. She has the face of someone forgotten, lost. You sense irritation as well. You were yet another man taking up her space. “I’m sorry,” you say, offering a feeble smile. “If it’s any consolation you’ve come to the right place.”.
DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business.
We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. With this new partnership, we are taking another step forward in strengthening our commitment towards measurement and verification of ad effectiveness. As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have
In a case that may have significant implications for the remedies available to the FTC, the Supreme Court issued its opinion yesterday in Liu v. SEC. We’ve written previously about Liu and several cert petitions now pending at the Court. The Court held that the SEC may only obtain disgorgement from defendants as equitable relief under 15 U.S.C. § 78u(d)(5) to the extent the disgorgement is limited to the defendant’s net profits gained from the defendant’s unlawful conduct.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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