Adweek
AUGUST 9, 2022
After 27 years as one of the world's most recognized and iconic athletes, Serena Williams is winding down her professional career in tennis following her participation in the U.S. Open at the end of August.
AdExchanger
AUGUST 9, 2022
TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday, AppLovin offered to buy Unity in an all-stock merger valuing Unity at $20 billion – but the offer doesn’t include ironSource. The news comes just three weeks after Unity announced its plan to acquire ironSource for. Continue reading » The post AppLovin Offers To Buy Unity (But Doesn’t Want IronSource) appeared first on AdExchanger.
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Adweek
AUGUST 9, 2022
Speaking with a friend of mine who writes best-selling thriller novels, it occurred to me that there is a key similarity between writing mysteries and writing great marketing content. In both cases, creating a compelling narrative requires starting with the end in mind and working backwards from there. Spoiler alert: You never want to read.
Martech Series
AUGUST 9, 2022
A robust video marketing strategy can enable better marketing output and drive faster ROI. Seeing how consumer trends and content consumption habits are rapidly evolving, brands that sport a strong video marketing process can actually achieve more while also ensuring they stand out from the competition. Reports suggest that most consumers who watch a video about a product or brand end up purchasing it.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 9, 2022
The first thing advertisers need to understand about representation is that it is not just about doing good. Devising diverse and inclusive media strategies is table stakes for maximally effective advertising, especially during a time when more than half the U.S.
Martech
AUGUST 9, 2022
If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. If you don’t, one needs to be created. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 9, 2022
Are public ad tech companies totally screwed? “Um, do you want the short answer?” said Rocco Strauss, a partner at independent equity research firm Arete Research. “Because the short answer is … yes,” Strauss said. Although upfront commitments for the second half of the year may delay the inevitable, platform privacy changes and recession fears. Continue reading » The post What The End Of Days For Ad Tech Might Look Like appeared first on AdExchanger.
Adweek
AUGUST 9, 2022
Meta introduced new targeting segments for business-to-business advertisers on its platform, The company said in a blog post Tuesday that more than 200 million businesses and over 2.9 billion people use its applications daily. The new b-to-b targeting options when creating campaigns are: IT decision-makers: People who are information technology decision makers, based on their.
Martech
AUGUST 9, 2022
Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. What it does. Attentive’s text-to-buy solution connects customers with Shopify’s Shop Pay checkout flow when they are in a text conversation with a brand and want to make a purchase.
Adweek
AUGUST 9, 2022
Confectionary and pet food maker Mars Wrigley drew much debate earlier this year when it sought to develop a generational connection for its biggest brand M&M's. This saw the redevelopment of the M&M's brand mascots as a way to improve their representation. The company's North American president Anton Vincent reveals that within four days of.
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Martech
AUGUST 9, 2022
New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Co
Adweek
AUGUST 9, 2022
Snap Inc. introduced an in-application tool for parents, Family Center, with the goal of helping them learn who their teens are friends with on Snapchat and who they communicate with, without seeing the actual conversations. Parents must install the Snapchat app and establish an account to use Family Center, and Snap explained in a blog.
Marketing Dive
AUGUST 9, 2022
The finance, alcohol and pet supplies industries cut ad spend amid recession concerns while entertainment, technology and travel firms are spending more, per a new report.
Adweek
AUGUST 9, 2022
Live from Los Angeles, it's Kenan Thompson. On Tuesday, NBC and the Television Academy announced Saturday Night Live's Kenan Thompson would host the 74th Emmy Awards. The broadcast airs live from the Microsoft Theater in LA on Monday, Sept. 12, at 8 p.m., with an accompanying livestream on Peacock for the first time. "Being a.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 9, 2022
Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. They’ll also gain new capabilities to pull intelligence and insights about the overall customer journey.
Adweek
AUGUST 9, 2022
If you're one of the 433 million people who have opened Spotify recently, you may have noticed the app has become more interactive. There are Q&As on podcasts where audiences can offer suggestions for future guests. Some audio ads have clickable links. You can even create your dream band - and corresponding playlist - via.
AdExchanger
AUGUST 9, 2022
A podcast interview withEmily Del GrecoPartnerEmily Del Greco likes to understand how things work and make sure they work well. This applies as much to the Dyson humidifier she recently took apart and reassembled as it does to the inner workings of ad tech. Today, Del Greco is a consultant and partner at McKinsey & Continue reading » The post Retail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco appeared first on AdExchanger.
Adweek
AUGUST 9, 2022
While there are an enormous number of blogs, advice columns and books devoted to answering relationship questions, they often don't meet the needs of members of the LGBTQ+ community. Dating app Hinge is looking to help the 80% of its queer users who said they struggle to find resources to help them date with a.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 9, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has grown beyond news and entertainment – and as subscription-based relationships become more valuable, it creates a new way for businesses to work together. Case in point: Walmart talked to Comcast, Paramount and Disney execs about a.
Adweek
AUGUST 9, 2022
On this week's episode of Brave Commerce, Clive Sirkin, executive chairman of Screendragon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss business strategy. During the conversation, Sirkin shares the major blindspots he sees that most brands endure and the importance of learning from past mistakes and evolving strategies accordingly. Sirkin explains how to inspire.
AdExchanger
AUGUST 9, 2022
The LGBTQ+ community is the fastest-growing minority group in the US, accounting for over 20% of Gen Z. Yet, to date, social platforms have not fully embraced and supported our community. Across popular social networks like Facebook and TikTok, queer creators face censorship and potential legislation to limit their rights, writes Lauren Zoltick, director of performance marketing at Storyblocks.
Adweek
AUGUST 9, 2022
Fans went wild this summer when two superstars dropped their highly anticipated albums. Lizzo released Special while Beyonc? released her seventh studio album Renaissance. We were all excited to binge each and every song. So it came as a shock when both artists used the word "spaz" in their songs. Lizzo used the word in.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Smart Insights
AUGUST 9, 2022
What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an … The post Campaign planning tools and templates to win more customers appeared first on Smart Insights.
Adweek
AUGUST 9, 2022
Instagram allows users to automatically share their Instagram Stories posts to their Facebook Stories. After an Instagram user turns this feature on, when they share a post to their Instagram Stories, it will automatically be shared to their Facebook Stories, as well. Our guide will show you how to automatically share your Instagram Stories to.
Exchange Wire
AUGUST 9, 2022
As digital advertising continues to expand within the APAC region, and attention flows increasingly towards emerging channels, efforts to preserve media quality must also be heightened. Ahead of ATS Singapore, Laura Quigley, SVP APAC, Integral Ad Science, discusses how this [.]. The post Preserving Media Quality in APAC appeared first on ExchangeWire.com.
Adweek
AUGUST 9, 2022
While Fiverr has maintained a consistent marketing presence in front of freelancers and small businesses, the online marketplace for talent has had its eye on something bigger. In a report to investors last year, Fiverr noted that 64% of larger companies claimed their investments in independent talent have increased. Looking to reach these businesses, the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
AUGUST 9, 2022
The global Web3 community has gathered in Seoul for the Korea Blockchain Week (KBW), happening from 7-14 August 2022. The event, which has been fully sold out, brought together top players in the Web3 community to discuss the current and future trends and technologies in blockchain. Dr Sangmin Seo, Director at Klaytn Foundation, is one of the speakers featured at KBW.
Adweek
AUGUST 9, 2022
Motorcycling has a dusty image, seen by some people as an older man's hobby. Manufacturers such as Harley-Davidson have in recent years reported falling sales amid an aging demographic. Motorcycle brand Royal Enfield wants to change that. Its new global campaign, created by U.K.-based agency New Commercial Arts (NCA), aims to attract a younger, more.
Martech Series
AUGUST 9, 2022
Workshops and Programs Will Discuss and Showcase the Innovations that Deliver Content to the Metaverse. SIGGRAPH 2022 delves into the evolution and advancements in technology for the metaverse. Several programs across the conference will explore the current state and future possibilities in this virtual universe. Conversations and workshops will be held to assist in creating content for the metaverse; while leading experts touch on the experiences, and other metaverse-related ideas, from discuss
Adweek
AUGUST 9, 2022
Stories about trans people often focus on the ways that they transition medically and socially, but a new campaign from Oberland for the ACLU aims to move beyond that limited narrative. "Trans Scripts" uses a series of three 30-second videos shared on social media and trans-focused websites to demonstrate that "there's more to trans than.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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