Adweek
SEPTEMBER 1, 2022
All technological advancements seem impossible before they happen, and so sometimes the key to imagining a more expansive future lies in tapping into historical milestones of years gone by. Transportation has changed by leaps and bounds over time, and with a pressing need to adapt new systems in light of global climate catastrophe, it's bound.
VideoWeek
SEPTEMBER 1, 2022
The European Audiovisual Observatory reported today that the number of broadcasters relocating away from the UK has fallen back to pre-Brexit levels, suggesting that an exodus away from the UK which was primarily caused by Brexit is now finally complete. This broadcaster exit (or ‘brexit’, if you will) has been significant: the Observatory previously reported that the number of TV channels based in the UK had halved between 2018 and 2020, from 1230 to 586.
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Adweek
SEPTEMBER 1, 2022
Messenger released an "Invite Link" feature for group chats that allows group chat administrators to quickly invite new users to join their group chats. When an admin turns the "Invite Link" feature on for a group chat, the Messenger application will generate an invite link that they can share outside of the chat to invite.
Martech
SEPTEMBER 1, 2022
Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. Only now it’s increasingly able to assist in creating content in ways it could not before. All you need to do is give an AI app a specific input.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 1, 2022
As dusk fell and fairy lights twinkled on a summer evening in Copenhagen, a crowd gathered at one of Europe's most iconic venues: the Pantomime Theatre in Tivoli Gardens. Some spectators had spontaneously stopped at the open-air theater before the park closed, curious to see which celebrated international dancers would be performing this time. But.
AdExchanger
SEPTEMBER 1, 2022
The success and value of an AVOD platform depends on more than just the size and growth of the audience. How much time they spend streaming also matters. And as the AVOD landscape becomes more competitive, platforms like Netflix will need to focus on user experience to keep viewers watching, writes Joel Cox, co-founder and SVP of strategy and innovation at Strategus.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 1, 2022
P&G is taking a gamble on Unified ID 2.0. (Sorry, had to.) The CPG giant publicly signaled its support for the initiative on Thursday. But P&G had already been using UID 2.0 since last year to create anonymized identifiers tied to its first-party data for activation in the bidstream. Unified ID 2.0 is an open-source. Continue reading » The post Procter & Gamble Is Doing The Unified ID 2.0 Thing appeared first on AdExchanger.
Adweek
SEPTEMBER 1, 2022
Candy Crush Saga is turning 10. Since 2012, the mobile game has racked up more than three billion downloads and millions of daily players, who swipe, match and destroy the neon-colored candies on their screens during stolen moments on commutes or in long lines. Today Candy Crush is one of the top grossing games in.
AdExchanger
SEPTEMBER 1, 2022
Live television is back in style. And according to Magnite, there's a surge in demand for linear addressable inventory from programmatic buyers. The net result is that SSPs are squeezing linear addressability into their tech stacks. Magnite, for one, ran a test campaign that points to programmatic addressable's incremental reach potential. The post Is Programmatic Making Linear TV Cool Again?
Adweek
SEPTEMBER 1, 2022
When Chris Evert wasn't calling matches for ESPN during last year's US Open, she was on screen pitching sub sandwiches for Jersey Mike's. For the United States Tennis Association's charitable foundation, there's tremendous value in each of their chairperson's contributions. Evert won 18 Grand Slam titles between 1974 and 1986, including six out of eight.
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Martech Series
SEPTEMBER 1, 2022
Named a Visionary in 2022 Gartner® Magic Quadrant for Digital Commerce. VTEX Adds and Expands US and Global Customers, Hosts 230+ Successful Live Shopping Events in Q2. VTEX, the global digital commerce platform for premier brands and retailers, has been named a Visionary in the 2022 Gartner Magic Quadrant for Digital Commerce,1 a report that evaluates digital commerce vendors across a range of key metrics to offer insights into both their completeness of vision and ability to execute.
Adweek
SEPTEMBER 1, 2022
Shannon Ash is not looking to end drug use. Instead, the licensed clinical social worker has set out to eradicate overdoses. And in an industry that has historically shunned individuals who struggle with recovery, she is determined to offer a warmer approach. According to Ash, fear of being shamed is one of the main reasons.
Martech
SEPTEMBER 1, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
SEPTEMBER 1, 2022
California is no stranger to wildfires, but it has been predicted by many experts that they will only increase going forward due to the catastrophic consequences of climate change. Affecting everything from local wildlife and public safety to air quality and beyond, this is a major threat not just for the region but for the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Buyer Advertising
SEPTEMBER 1, 2022
Buyer proudly recognizes and congratulates Natasha Cuomo on her recent promotion to Vice President of Strategic Partnerships! Natasha joined Buyer in January 2020, right before the COVID-19 outbreak. Natasha’s genuine tenacity, resilience, years of marketing experience, and breadth of knowledge helped us quickly pivot and adapt to the swift changes in our industry.
Adweek
SEPTEMBER 1, 2022
Procter & Gamble, one of the world's largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk. The tie-up means that the advertiser can use its first-party data to identify and target people--in a more privacy complaint way than third-party cookies--on publishers' sites that also have UID2.
MNTN
SEPTEMBER 1, 2022
The words ‘prime time’ and ‘television’ have always gone hand in hand, until now. Earlier this week, NBC made an announcement that (if implemented) could forever change the way viewers and advertisers see television. The network is considering cutting down their prime time period and giving one hour (10pm to 11pm) to its NBC affiliate stations to program.
Adweek
SEPTEMBER 1, 2022
When a brand has been around for nearly a century, what else is there to do? For Keith Dawkins and the Harlem Globetrotters, the answer is more. The basketball exhibition team has relied on its famous live shows since its birth in 1926, but is now looking for new ways to reach consumers. The Globetrotters.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
SEPTEMBER 1, 2022
In today's ExchangeWire news digest: Disney contemplates a new membership programme akin to Amazon Prime; US chipmakers see shares dip as lawmakers restrict exports to China; and Shopee rescinds numerous job offers at its Singapore head office. Disney contemplates membership programme. Entertainment [.]. The post Disney Explores New Membership Programme; China Export Rule a Blow to US Chip Makers appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 1, 2022
The Sprite that is specifically served at McDonald's nationwide has reached meme levels of notoriety thanks to its unique taste (a "crisp" note that some superfans credit to the chain's syrup-to-liquid ratio). And while the brand isn't sharing any specifics behind its "static"-like taste, it is leaning into the idea that its Sprite offering is.
Martech Series
SEPTEMBER 1, 2022
Accenture Sustainability Services expands its unique ability to use technology, science, data, and economics to drive sustainable impact for clients globally. Accenture has acquired Carbon Intelligence, a leading carbon and climate change strategy consultancy, adding more than 160 professionals to its rapidly growing group of data scientists, consultants and sustainability experts.
Adweek
SEPTEMBER 1, 2022
European energy company Vattenfall aims to create the first truly fossil fuel-free vehicle by 2025. It has been working alongside the Swedish manufacturer of electric motorcycles, Cake, on the long-term project--which has been given a demonstration using a glass cube filled with CO2 and "the cleanest dirt bike ever." While the businesses are already developing.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
SEPTEMBER 1, 2022
SaaS Company Announces New CPO Amidst Rapid Growth. SOCi Inc., the marketing platform for multi-location brands, has announced continued triple-digit revenue and employee growth as the company closes the books on the first half of 2022. In addition to realizing revenue growth of 120% compared to the first half of 2021, the SaaS organization cemented partnerships with notable brands across various industries, continued to release future-focused integrations and product optimizations, secured top
Adweek
SEPTEMBER 1, 2022
The world's largest agency network WPP has acquired e-commerce consultancy Newcraft to strengthen the online retail capabilities within Wunderman Thompson. The Netherlands-based business, which works with clients such as Ahold Delhaize, Pon Holdings, Yakult and JDE Peet's, supports companies to reach their growth targets through digital means. The staff of 155 people, based in Amsterdam.
Smart Insights
SEPTEMBER 1, 2022
How to select the 5 best marketing channels from 30+ alternatives Small businesses have particularly limited resources whether it is people or budget, so it's crucial to select the most cost-effective communications to invest in. That means, free and low-cost … The post The 5 best marketing channels for small businesses and startups appeared first on Smart Insights.
Adweek
SEPTEMBER 1, 2022
Britain's competition watchdog has identified "potential concerns" around the $68.7 billion deal agreed by Microsoft to acquire Activision Blizzard and how it may hurt the U.K. industry. The Competition and Markets Authority (CMA) has claimed that the acquisition could "substantially lessen" competition in the gaming sector around gaming console sales, multi-game subscription services and cloud.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
SEPTEMBER 1, 2022
NEP Group, the leading media technology partner for content creators around the globe, announced that Martin Stewart has joined the company as NEP’s Chief Financial Officer. Stewart will oversee all financial strategy and actions for the company across NEP’s three business segments: Broadcast Services, Live Events and Virtual Studios. Based out of the UK, he will report to CEO Brian Sullivan and join the company’s Executive Team.
Marketing Dive
SEPTEMBER 1, 2022
"Believing is Magic" is the latest iteration of the brand's "Real Magic" platform and focuses on authentic moments of connection between FIFA fans.
Martech Series
SEPTEMBER 1, 2022
PWH Helps Empower Women to Be Leaders in Healthcare. ibex, a leading global provider of business process outsourcing (BPO) and customer engagement technology solutions, announced that Julie Casteel, CMO and Chief Strategic Accounts Officer, has become a member of Professional Women in Healthcare (PWH). The organization is dedicated to empowering women to lead and succeed in the healthcare supply chain industry.
Clearcode
SEPTEMBER 1, 2022
The programmatic advertising industry is not without its fair share of challenges. From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. Luckily, a number of solutions have emerged to tackle these issues. For advertisers, one way to gain more transparency into the media-supply chain is to conduct supply-path optimization (SPO).
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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