Agencies Must Advance in Health Care Messaging by Practicing Empathy

Authoritative marketing is a turn-off for those who need help the most

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Shannon Ashe is not looking to end drug use. Instead, the licensed social worker has set out to eradicate overdoses. And in an industry that has historically shunned individuals who struggle with recovery, she is determined to offer a warmer approach. According to Ashe, fear of being shamed is one of the main reasons people don’t seek treatment.

“I had a participant tell me that I was the first therapist that didn’t make them feel worse when they had a relapse,” said Ashe, who is the co-founder of harm reduction organization The Everywhere Project.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in