Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.

Machine Learning 74

Machine Learning Media Healthcare Impressions 74

Digiday

DECEMBER 7, 2023

Naming new companies and new products in new categories is something Lexicon CEO and Founder David Placek has done for decades. His agency, founded more than 40 years ago, has come up with numerous brands’ brand names that evolved from novel to iconic. Continue reading this article on digiday.com.

Agency 87

Agency Media Marketing 87

Martech

APRIL 9, 2024

It currently maintains that cookies will be gone by the end of the year, although regulators have warned it not to act before anti-competitive concerns have been resolved. But it’s not just about the Chrome Browser and it’s not just about Topics. It has worked with the U.K.

Cookies 113

Cookies Advertising GDPR MarTech 113

Martech

NOVEMBER 18, 2022

Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). Retail media networks. YoY in 2023. Goals for ads.

Retail 117

Retail eCommerce Agency Media 117

VideoWeek

MARCH 25, 2024

Connected TV is set to amass $20 billion in US ad revenues this year, according to the latest forecast from Brian Wieser, principal of consultancy Madison and Wall. percent for the full year. The projection marks an improvement on Weiser’s previous forecast, which estimated full-year expansion of 5.2 percent in Q1, and 3.2

Manufacturing 73

Manufacturing Retail Ad Inventory eCommerce 73

Digiday

DECEMBER 27, 2023

And given how fierce the competition has grown for brand deals, the old methods for selling media may be too antiquated to keep up with the demands of advertisers and agencies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 87

Media Agency Advertising Marketing 87

Ad Monsters

APRIL 10, 2024

The ripple effect of this momentous change has spread rapidly across the digital media ecosystem, as brands and agencies realize the window of opportunity to explore viable cookie alternatives is closing. The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws.

Cookies 111

Cookies Ad Tech Retail GDPR 111

Martech

AUGUST 8, 2023

Media buyers don’t know much about bid shading and it’s costing them $6.6 Additionally, 75% of digital media buyers believe that the shift to first-price auctions favors publishers, and 64% say that first-price auctions cause CPMs to increase for them. billion annually, according to a recent study by AI adtech company Cognitiv.

Advertising 98

Advertising CPM MarTech Agency 98

VideoWeek

FEBRUARY 8, 2024

French agency group Publicis has spoken frequently in recent years of its “balanced revenue mix”, with one third of revenues coming from media, one third coming from creative, and one third coming from ‘tech and data’ – which is business generated by its specialist units Sapient and Epsilon.

Media 52

Media Agency 52

Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.

Media 74

Media Machine Learning Healthcare Impressions 74

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. “Brands that don’t have a lot of first-party data — say, for example, CPG brands — are going to rely on their retail media partners, the Targets and the Walmarts, to get them the reach that they need. .

Cookies 137

Cookies Impressions Retail MarTech 137

Digiday

APRIL 4, 2023

For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories. The Super Bowl commercial received 101.4

Media 68

Media Agency Machine Learning Audience 68

Martech Series

JANUARY 11, 2023

The digital media and data consultancy is recognized by DAA’s 2022 Quantie Awards, Built In’s 2023 Best Places to Work Awards and Chief Marketer’s 2022 Top Women in Marketing. DAA’s Quantie Awards recognizes top digital analytics professionals and agencies, awarding the Top Large Agency honor to Adswerve.

MarTech 90

MarTech Agency Media Marketing 90

Martech Series

SEPTEMBER 12, 2022

including local broadcast television, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television. Gregory Aston, Chief Research Officer, Media Intelligence, Kantar. Gregory Aston, Chief Research Officer, Media Intelligence, Kantar.

Agency 75

Agency Media Marketing Communications 75

Martech Series

SEPTEMBER 8, 2022

New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments. Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t.

Audience 95

Audience Agency Advertising ROI 95

Digiday

JANUARY 30, 2023

Interested in sharing your perspectives on the media and marketing industries? Agencies expect a big jump in online ad spend this year — but the same isn’t true for offline ad spend. That’s according to a Digiday+ Research survey of 79 agency professionals. That percentage fell to 17% this year.

Agency 68

Agency Media Marketing 68

Fuel Lines

MARCH 29, 2018

Positioning is the foundation for new business but most agencies are fearful of it. Without a differentiated position, agency new business is much harder than it needs to be. Here’s an example: Eric Kiker is the Chief Strategy Officer and Partner at LRXD , an ad agency in Denver, CO. But, it doesn’t have to be so hard.

Agency 245

Agency Communications Media Food 245

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind. At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

Retail 112

Retail Retargeting Ad Inventory Media 112

Digiday

MARCH 28, 2023

Digiday Media is thrilled to announce the 2023 Future Leader Awards winners. Representing brands, agencies, retailers and publishers, this year’s winners are focused on promoting diversity, equity and inclusion, creating a culture that values and promotes DE&I within their organizations and products.

Retail 69

Retail Agency Media Marketing 69

Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. AI-Led Targeting for Social Advertising AI has already started to change how advertisers target audiences on social media. A healthy dose of skepticism is, well, healthy.

Media 77

Media Advertising Social Advertising Non-Profit 77

VideoWeek

FEBRUARY 27, 2023

Please email if you would like to sponsor a category or partner with the European Video Awards. The European Video Awards are back and will be celebrating the industry’s leading innovators in video & CTV advertising. Entries are now open, so don’t hold back if you would like to nominate your company, clients or colleagues.

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

Digiday

OCTOBER 17, 2022

This new reality has made it more difficult than ever for marketers and their agencies to know where and how to more effectively reach those consumers. This new reality has made it more difficult than ever for marketers and their agencies to know where and how to more effectively reach those consumers. million people. million people.

Media 68

Media Audience Agency Communications 68

Digiday

AUGUST 16, 2023

Last year, Roblox announced that it would roll out programmatic in-game ads by the end of 2023. Now, with just over four months left in the year, the metaverse platform is nearing the end of its self-imposed deadline. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad network 69

Ad network Agency Media Marketing 69

Digiday

JULY 23, 2023

Commerce acceleration platform Pacvue last week published its Q2 advertising results across the three major e-retailers, using performance data from thousands of advertisers across brands and categories. Agencies are definitely seeing the rise in retail media networks. Continue reading this article on digiday.com.

Media 63

Media Agency Retail Advertising 63

Fuel Lines

FEBRUARY 3, 2016

Prospective clients shouldn’t hire a marketing agency that can’t market themselves. I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. Douglas provides a good example of how agency promotion has evolved.

Agency 253

Agency Marketing Media Advertising 253

VideoWeek

DECEMBER 4, 2023

Advertising agencies begin their winter updates for the ad market this week, opening with Magna, the media and marketing solutions division of IPG Mediabrands. Despite a “slow, uncertain macroeconomic climate”, Magna notes that digital is on track to drive modest market growth this year. percent YoY, to reach $70 billion.

Entertainment 59

Entertainment Media Impressions Agency 59

Martech Series

AUGUST 18, 2022

percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 Year-to-date through June, OOH revenue is now at $4.43 The Billboard and Street Furniture categories increased double digits, while the Transit and Place-Based categories rose triple digits reflecting a strong pandemic recovery.

Real Estate 86

Real Estate Advertising Healthcare Food 86

VideoWeek

MARCH 25, 2024

Mail Metro Media, which sells ads for the Daily Mail, Metro, i, and New Scientist among others, has launched a new vertical video partnership offering called EDITS. Advertisers using EDITS will choose from one of five key video treatments, which Mail Metro Media says can be tailored to a wide range of category verticals.

Media 52

Media Audience Agency Advertising 52

Digiday

MARCH 27, 2023

market this year — boosted by retail, streaming and the auto industry’s bounceback. This year’s outlook comes with “mixed economic signals,” but organic growth in those areas will mitigate some of the economic uncertainty, the report noted. media owner revenue grew by 6% in 2022, totaling $315 billion.

Retail 77

Retail Media Marketing Entertainment 77

Digiday

FEBRUARY 8, 2023

This week’s Media Briefing looks at which advertising categories are or are not buying campaigns from publishers this quarter. The finance category is seeing mixed results at the moment. While 4 out of 5 publishers said this category is down, one media exec reported this category is up.

Media 69

Media Finance Non-Profit Marketing 69

Ad Monsters

JANUARY 11, 2024

With the move away from direct sales to a mostly programmatic ecosystem, it’s been a hard road for premium news publishers these past few years. With the move away from direct sales to a mostly programmatic ecosystem, it’s been a hard road for premium news publishers these past few years. News is important.

Advertising 104

Advertising Ad Tech Education Audience 104

Digiday

MARCH 26, 2023

Adam Kleinberg, founder and CEO of Traction, applied this knowledge to both his passion for bonsai and home gardening to his agency as well. Over the next few years it became apparent Traction had over-staffed itself, as more of its full-time personnel were falling below the threshold of 80% profitable billability.

Media 70

Media Marketing Agency Entertainment 70

Digiday

JANUARY 19, 2023

Over the course of a year, Procter & Gamble’s U.S.-based based fabric care brands saved roughly $65 million in advertising spending by bringing media planning and buying capabilities in-house, P&G CFO Andre Schulten said. “There are many categories in the U.S. “There are many categories in the U.S.

Media 70

Media Agency Advertising Marketing 70

Digiday

MARCH 15, 2023

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business. But agencies and their clients have learned some important practices in the last few years. However, Etsy and Rakuten saw an uptick in their business by taking advantage of the lower media rates.

Agency 66

Agency Machine Learning Media ROI 66

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 68

Agency Media Retail Entertainment 68

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

Retail 118

Retail Media eCommerce GDPR 118