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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New Yorker, Details and Wired, as Chief Revenue Officer.

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Streaming Viewers Are Reducing Their Time With SVODs in Favor of FASTs

MNTN

Connected TV in the News CTV Is the Key to Rapid Growth for Small Businesses Adweek CTV allows brands to target specific audiences and accurately measure results — a pretty big deal for performance advertisers who count themselves among the millions of brands yet to make the move to TV.

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MarTech’s metaverse marketing experts to follow

Martech

She’s also the host of Adweek’s Metaverse Marketing podcast. She has been named to the 2023 Thinkers50 Radar List and is also one of readwrite’s 30 Most Influential People in the Metaverse, one of Engatica’s Most Prominent Digital Futurists to Watch Out For and an Adweek Pride Star.

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Why CTV Publishers are Exploring Audience Extension: Q&A with Publica’s Steph Miller

VideoWeek

Publica was awarded Best CTV Sell Side Platform in the 2021 Digiday Awards, and has been shortlisted in this years VideoWeek, Digiday, AdWeek, AdExchanger and Exchange Wire awards for the CTV Ad Serving technology we are building. and ads.cert 2.0