Adweek

JANUARY 4, 2023

Adweek identified seven standout agencies in the first five years of their existence as part of a shortlist for Breakthrough Agency of the Year. Although Atlanta-based Majority ultimately came out on top, the seven agencies in this category represent astounding work across culture, comedy and sustainability.

Agency 255

Agency 255

Adweek

DECEMBER 13, 2022

Applications are now open for Adweek's 2023 Media Agency of the Year award, which recognizes excellence across categories including Breakthrough, Global and U.S. Earlier this year, Adweek named MediaCom its Global Media Agency of the Year for the second year in a row.

Agency 231

Agency Media 231

More About Advertising

DECEMBER 14, 2020

It’s been a year like no other most of us can remember (and let’s hope there isn’t another one) so it’s a slightly different MAA Agency of the Year review this year. These things.

Agency 52

Agency Media Advertising Finance 52

More About Advertising

APRIL 19, 2024

Is 2024 going to be year of humour in ads? Cannes has introduced a humour category and, as Emma Hall reports, adam&eveDDB is the only UK agency to make The One Show’s humour shortlist.

Agency 59

Agency Advertising 59

VideoWeek

APRIL 10, 2024

The European Video Awards are returning this year to celebrate the industry’s leading innovators in video and CTV advertising. If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories.

Ad Server 52

Ad Server Ad Tech Video Ads Media 52

Fuel Lines

MARCH 22, 2018

For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. He started the firm in Ann Arbor, Michigan when he was 28 years old. He started the firm in Ann Arbor, Michigan when he was 28 years old.

Agency 254

Agency Communications Education Audience 254

Digiday

APRIL 2, 2024

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.

Click Through Rate 59

Click Through Rate Media Retail Impressions 59

Martech

APRIL 5, 2024

Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. Why we care. Dig deeper: Why we care about retail media networks Data.

Media 113

Media Retail MarTech Audience 113

Martech

APRIL 9, 2024

It currently maintains that cookies will be gone by the end of the year, although regulators have warned it not to act before anti-competitive concerns have been resolved. But it’s not just about the Chrome Browser and it’s not just about Topics. It has worked with the U.K.

Cookies 113

Cookies Advertising GDPR MarTech 113

Digiday

DECEMBER 7, 2023

Naming new companies and new products in new categories is something Lexicon CEO and Founder David Placek has done for decades. His agency, founded more than 40 years ago, has come up with numerous brands’ brand names that evolved from novel to iconic. Continue reading this article on digiday.com.

Agency 87

Agency Media Marketing 87

Martech

FEBRUARY 29, 2024

Consulting organizations There are a wide variety of consultancies specializing in delivering marketing and sales technology-related services, from small agencies with a narrow technology focus to large generalized firms. For consultants to continue to be relevant and add value the model needs to evolve.

MarTech 115

MarTech Marketing Agency 115

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Marketers spend much of their budgets on lead generation, but the results are masking a worrying transformation that has taken place over the years.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

Digiday

MARCH 19, 2024

This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility. A standout for one of several new categories this year — Best Agency Partner — is Digitas.

Machine Learning 74

Machine Learning Media Healthcare Impressions 74

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. “And the new solution proposed by Google, the Topics categories, those are going to go back to the days of soap opera advertising,” DeZao said. After multiple delays.

Cookies 137

Cookies Impressions Retail MarTech 137

Digiday

JANUARY 30, 2023

Agencies expect a big jump in online ad spend this year — but the same isn’t true for offline ad spend. That’s according to a Digiday+ Research survey of 79 agency professionals. To be exact, nearly two-thirds of agency pros (64%) told Digiday that they agree that online ad spending will grow in 2023.

Agency 68

Agency Media Marketing 68

Martech Series

DECEMBER 2, 2022

Each year, we gather our partners together to say ‘thank you’ and celebrate our fantastic collaborations,” said Chantele Gibson, vice president of partnerships, Searchspring. Absolute Web — Magento Agency Partner of the Year — Absolute Web has been critical in the continued improvement of Searchspring’s Adobe Commerce practice.

eCommerce 91

eCommerce MarTech Agency Marketing 91

Digiday

MARCH 23, 2023

YouTube might not be considered one of the most exciting marketing channels compared with newer platforms like TikTok and Instagram , but agencies and brands see YouTube as a reliable channel that delivers consistent marketing success. At least, that’s what a Digiday+ Research survey of 138 agency and brand professionals found.

Agency 67

Agency Marketing 67

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Our customers love our technology and our service team.

ROI 115

ROI Conversion Rate SEO Marketing 115

Martech

NOVEMBER 18, 2022

overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). This time last year, top B2B brands like Salesforce were ramping up their own video content hubs.

Retail 117

Retail eCommerce Agency Media 117

VideoWeek

FEBRUARY 27, 2023

Please email if you would like to sponsor a category or partner with the European Video Awards. The European Video Awards are back and will be celebrating the industry’s leading innovators in video & CTV advertising. Entries are now open, so don’t hold back if you would like to nominate your company, clients or colleagues.

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

Digiday

DECEMBER 27, 2023

And given how fierce the competition has grown for brand deals, the old methods for selling media may be too antiquated to keep up with the demands of advertisers and agencies. Over the past couple of years, chief revenue officers have shared how they’re reshaping their sales divisions to respond to this modern, if not tumultuous, ad market.

Media 87

Media Agency Advertising Marketing 87

Martech Series

SEPTEMBER 8, 2022

New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments. Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t.

Audience 95

Audience Agency Advertising ROI 95

Digiday

MARCH 30, 2023

Digiday+ Research surveyed over 100 agency professionals, and found that agency clients’ approach to the channels categorized as “other social platforms” has been somewhat erratic over the last year. In Q1 of last year, 9% of agency pros said this. Join the Digiday research panel.

Agency 66

Agency Marketing Media Advertising 66

Martech Series

NOVEMBER 22, 2022

In its category, Adform competed against some of the industry’s most-recognized players. This award is another vote of confidence from brands and agencies acknowledging that we are a preferred programmatic partner,” said John Piccone, Adform’s Regional President, Americas.

Demand Side Platform 74

Demand Side Platform eCommerce MarTech Communications 74

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Rob Campbell

MARCH 23, 2023

Please … Pretty please … … can you stop awarding English speaking agencies – especially those only with offices in English speaking nations, only producing work in English – titles like ‘Best APAC agency’ I get they may have won more awards than any other agency in the region.

Agency 105

Agency Media Advertising Marketing 105

Digiday

MARCH 19, 2024

This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility. A standout for one of several new categories this year — Best Agency Partner — is Digitas.

Media 74

Media Machine Learning Healthcare Impressions 74

Martech Series

JULY 15, 2022

StoryFile launched its first SaaS product, Conversa, in March of this year, and major corporations and cultural organizations are already using it. At the enterprise level, StoryFile makes interactions with organizations more human, with data being provided to make the experience better, and users having more agency.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Martech Series

JANUARY 11, 2023

DAA’s Quantie Awards recognizes top digital analytics professionals and agencies, awarding the Top Large Agency honor to Adswerve. DAA’s Quantie Awards recognizes top digital analytics professionals and agencies, awarding the Top Large Agency honor to Adswerve.

MarTech 90

MarTech Agency Media Marketing 90

Martech Series

NOVEMBER 24, 2022

Impartner’s annual company summit held in October won gold in the Strategic Communications—Special Event category; the company was ranked by G2 as the No. 1 in the Mid-Market Partner Management category in its Fall 2022 Report for the second consecutive time. ImpartnerCON, held on Oct. ImpartnerCON, held on Oct.

Communications 93

Communications Education Public Relations MarTech 93

Martech

AUGUST 8, 2023

Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM. The study of over 250 media buyers, done in partnership with research agency Alter Agents, found that roughly a third of digital media buyers don’t even know that bid shading exists. Why we care. Get MarTech!

Advertising 98

Advertising CPM MarTech Agency 98

Digiday

FEBRUARY 22, 2023

Agencies and brands alike continue to put marketing spend toward Facebook. But, according to a Digiday+ Research survey of 138 agency and brand professionals, the buy side’s confidence in Facebook as a marketing channel is trending downward — more so for brands than agencies. Join the Digiday research panel.

Agency 85

Agency Marketing Media 85

Digiday

MARCH 12, 2023

At least, that’s what a Digiday+ Research survey of 138 agency and brand professionals found. But while agencies have displayed a very steady rate of spending and marketing confidence in Google, brands’ spending and confidence have been a bit more up and down. Join the Digiday research panel.

Marketing 68

Marketing Agency Media Advertising 68

Digiday

OCTOBER 17, 2022

This new reality has made it more difficult than ever for marketers and their agencies to know where and how to more effectively reach those consumers. This new reality has made it more difficult than ever for marketers and their agencies to know where and how to more effectively reach those consumers. million people. million people.

Media 68

Media Audience Agency Communications 68

Digiday

AUGUST 16, 2023

Last year, Roblox announced that it would roll out programmatic in-game ads by the end of 2023. Now, with just over four months left in the year, the metaverse platform is nearing the end of its self-imposed deadline. Continue reading this article on digiday.com.

Ad network 69

Ad network Agency Media Marketing 69

Digiday

MARCH 28, 2023

Representing brands, agencies, retailers and publishers, this year’s winners are focused on promoting diversity, equity and inclusion, creating a culture that values and promotes DE&I within their organizations and products. This dedication and vision have earned Attmore the title of Digiday Future Leader in the Agency category.

Retail 69

Retail Agency Media Marketing 69

Martech Series

AUGUST 18, 2022

percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 Year-to-date through June, OOH revenue is now at $4.43 The Billboard and Street Furniture categories increased double digits, while the Transit and Place-Based categories rose triple digits reflecting a strong pandemic recovery.

Real Estate 86

Real Estate Advertising Healthcare Food 86