Emerging Technologies

This Tech Agency Is Using NFTs to Fund Wildfire Protection in California

Utilizing a carbon neutral blockchain, YML is donating proceeds to One Tree Planted

Screengrab of Firewatch showing a map of California that shows where fires are happening — The campaign is accompanied by an explanatory video, informing audiences about the threat of these wildfires as well as the fundamentals of how Firewatch will operate.Y Media Labs

By Sara Century

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California is no stranger to wildfires, but it has been predicted by many experts that they will only increase going forward due to the catastrophic consequences of climate change. Affecting everything from local wildlife and public safety to air quality and beyond, this is a major threat not just for the region but for the world.

With the immediacy of the wide-ranging issues that California’s wildfires pose at the forefront, technology agency Y Media Labs (YML) is launching a campaign to promote its new project, Firewatch.

Sara Century

Sara Century is a freelance writer for Adweek.

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