Adweek
JANUARY 26, 2023
As the creator economy matures, more reliable metrics should emerge for marketers. But, marketers say, it's still a challenge to make informed decisions when picking creators to work with. Data about whether a creator's audience syncs with a brand's customers, or whether the creator receives sufficient interactions on their posts, is hard to come by.
Martech
JANUARY 26, 2023
As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult. With the many platforms and apps, it can take time to understand where your audience spends time online.
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Adweek
JANUARY 26, 2023
No matter how many hours I spend on TikTok and Instagram, or how young I feel compared to my peers, there's always some word or concept that the algorithm appropriately doesn't serve me. This is when I realize what the algorithm already knows: I am old AF. (Do people still say AF?) OK, 45 is.
AdExchanger
JANUARY 26, 2023
The Department of Justice wants to break up Google's ad tech stack. But how would separating Google's publisher technology into a standalone entity affect the ad ecosystem? There are pros The post Imagining A World In Which Google Is Forced To Divest GAM appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 26, 2023
Founded in 1886, Avon is older than women's right to vote in the U.K. and U.S. But for the past two decades, the brand's sales have been lackluster as customers skipped out on door-to-door selling--first in favor of department stores, then later ecommerce.
Martech
JANUARY 26, 2023
It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. It’s important to schedule them as close together as possible to help make relevant comparisons.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 26, 2023
Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. Where would we be without them? That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.
Adweek
JANUARY 26, 2023
There's been a lot of discussion recently around text messaging boundaries and how tech giants like Apple and Google are--or aren't--making it easier to set important limitations on how we text to benefit mental health. Getting a bunch of texts at the wrong time, like during a busy work day, can undoubtedly cause anxiety for.
Marketing Dive
JANUARY 26, 2023
As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.
Adweek
JANUARY 26, 2023
Even a World Cup year couldn't make Peacock fly. NBCUniversal's flagship streaming service surpassed 20 million paid subscribers in the fourth quarter of 2022--a 5 million addition--driven by live sports, films and originals in Peacock's best quarterly result since its launch in 2020. That still didn't stop the bleeding. The cost of investing in those.
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Marketing Dive
JANUARY 26, 2023
Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications.
Adweek
JANUARY 26, 2023
TikTok lets users block other users to prevent them from seeing their profile and content. Users can view all of the TikTok accounts they've blocked within the application's Settings menu. On this menu, users can unblock users if they want to be able to interact with them again. Our guide will show you how to.
Martech Series
JANUARY 26, 2023
Bridged , the world-first no-code AI solution to automate content marketing funnels for publishers, has raised more than £575,000 (€650,000) in new investment which will help fund the startup’s global growth journey. Next Generation content tech startup, Bridged, uses artificial intelligence to understand visitor intent and identify hotspots within content – whether in text, audio or video – which are anticipated to generate engagement.
Adweek
JANUARY 26, 2023
Home improvement retailer The Home Depot's Canada arm was found sharing people's in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of those consumers, according to Canada's privacy watchdog. Top line An investigation by the Office of the Privacy Commissioner of Canada (OPC) found that The Home Depot, via Meta's Offline Conversions.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JANUARY 26, 2023
Airmeez’ AI-based intent routing will now use SoundHound’s best-in-class voice AI to offer intelligent virtual assistants and notification services featuring natural language interactions across multiple communication channels. Airmeez announced they will be working with SoundHound AI, Inc. technology to bring a seamless conversational AI experience to software-as-a-service intelligent virtual assistant, notification and customer engagement solutions.
Adweek
JANUARY 26, 2023
Various brands across the plant-based meat sector have stirred up controversy with their marketing in hopes of generating debate and making consumers think hard about their diets and the benefits of cutting out animal meat. However, one such brand became more controversial than it expected, despite aiming to highlight how its products could bring cultures.
MNTN
JANUARY 26, 2023
When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the ad-supported streaming space—it answered the burning question that we all had: will they or won’t they see success with this new strategy? The answer was a resounding yes (and put Wall Street estimates to shame).
Adweek
JANUARY 26, 2023
Three years and 164 million subscribers later, Disney+ is leaning into marketing for adults. The streamer is rolling out a series of three new spots telling the story of people who've experienced the Disney brands throughout their lives--a "Life Story," if you will. The interconnected "Life Story" ads mark the next phase of Disney+'s "Feels.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
JANUARY 26, 2023
The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served. Video brings more viewability to your ads. Since users prefer video ads, marketers and advertisers are [.
Adweek
JANUARY 26, 2023
The clamor to split up Google's ad-tech business got a lot louder (and more specific) this week. And while divesting its ad tech units will certainly shake up the display ad ecosystem, not all the outcomes would necessarily be beneficial for marketers. The Department of Justice (DOJ) is pursuing a divestiture of Google's sell-side ad.
VideoWeek
JANUARY 26, 2023
The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny. The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition.
Adweek
JANUARY 26, 2023
Even though we talk about "brand" here every week, it can still seem like a nebulous concept. What is a brand? How do you figure yours out? How do you express it to others? Brand strategist Shelley R?stlund has branding down to a science. In this episode of Let's Talk About Brand, R?stlund joins host.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
JANUARY 26, 2023
Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What did that teach us? Bad actors will use any tactic or occasion to exploit the supply chain.
Exchange Wire
JANUARY 26, 2023
In today's ExchangeWire news digest: Elon Musk explores raising USD$3bn (~£2.4bn) to pay off Twitter debt; the head of Europe's ASML calls on The Hague for “sensible” controls on chip exports to China; and Injective launches USD$150m (~£121.4m) ecosystem fund. Musk [.] The post Musk Seeks USD$3bn for Twitter Debt; ASML Head Calls for “Sensible” Controls on Chips to China appeared first on ExchangeWire.com.
Monetize More
JANUARY 26, 2023
Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.
Marketing Dive
JANUARY 26, 2023
Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPushup
JANUARY 26, 2023
Improve your advertising strategy and maximize your ad spend with our comprehensive guide on programmatic direct. Learn about the key features, the difference between open and private auctions, preferred deals, and more. The advertising industry is complex. There are already a few known methods to sell and purchase ad space (inventory); more are being added [.
Martech Series
JANUARY 26, 2023
Digital 2023 shows that people globally are becoming more discerning in their internet use Meltwater , a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023, their latest annual report on social media and digital trends worldwide. Digital 2023 shows that the typical internet user globally has reduced their average daily internet use by 20 minutes over the past twelve months to 6 hours 37 minutes, equating to a year-on-ye
Marketing Dive
JANUARY 26, 2023
Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.
Martech Series
JANUARY 26, 2023
Phillips will work with stakeholders & product owners across Foundry’s portfolio to bring the next phase of the company’s integrated vision to life Foundry (an IDG, Inc. company) announced the promotion of Danny Phillips from senior vice president to the company’s Chief Operating Officer (COO). In his new role, Phillips will work closely with Foundry’s senior leadership team to align day-to-day operations with business goals supporting Foundry’s integrated martech, media and data model.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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