Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Even a World Cup year couldn’t make Peacock fly.
NBCUniversal’s flagship streaming service surpassed 20 million paid subscribers in the fourth quarter of 2022—a 5 million addition—driven by live sports, films and originals in Peacock’s best quarterly result since its launch in 2020.
That still didn’t stop the bleeding. The cost of investing in those new subscribers led to adjusted losses of $978 million for Peacock’s parent company, Comcast NBCUniversal, for the fourth quarter. That’s up from the loss of $559 million in the same time a year ago.
The company’s top executives still believe in the streamer, with chairman and CEO Brian Roberts pointing to its revenue reaching $2.1
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in