direct-sales 
AdExchanger
NOVEMBER 7, 2023
Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […] The post Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales appeared first on AdExchanger.
AdExchanger
JULY 30, 2023
Publishers aren’t just off-setting losses with direct-sold programmatic; they’re unlocking the 70% of consumers brands can’t reach in the open marketplace. The post As The Open Marketplace Collapses, Direct Sales Offer Publishers A Lifeline appeared first on AdExchanger.
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AdExchanger
MARCH 1, 2023
Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates for direct-sold inventory. The post How The Arena Group Lowered Its Brand Safety Block Rate For Direct Sales appeared first on AdExchanger.
AdPushup
JUNE 2, 2023
direct ad sales is a one-on-one deal between publishers and advertisers, eliminating any middleman (like ad network). Learn how to get started with it. Most publishers depend on ad networks to bring a wide pool of advertisers to buy their inventory.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Critical integrations that fit directly into your sales processes and workflows. So what’s the problem?
AdExchanger
MARCH 1, 2023
American City Business Journals earns about 90% of its revenue from direct sales. So it is looking to invest in technology that can streamline its direct business as much as The post American City Business Journals Scales Up Its Direct Sales Business With A Self-Serve Platform appeared first on AdExchanger.
Exchange Wire
MAY 2, 2024
On today’s news digest: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers; WeTransfer to Allow Direct Sales Another tech giant has entered the short-form video playing field: Amazon’s livestreaming site Twitch has launched its own short-form [.]
Advertiser: ZoomInfo
The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. The following 12 tips can help ensure that you and your team are.
Advertiser: ZoomInfo
When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Combatting low adoption rates and data quality.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal.
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