Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing 126

Marketing SEO Machine Learning Audience 126

Martech

MARCH 15, 2024

Marketing teams must move out of their silos and integrate seamlessly with other parts of the organization to ensure — and potentially increase — the success of their digital marketing campaigns. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development.

Cookies 108

Cookies Communications Marketing MarTech 108

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Delivery optimization: Developing and testing content can take up critical bandwidth. This integrated AI strategy saves time and guarantees accuracy.

Advertising 118

Advertising Agency Communications MarTech 118

Smart Insights

OCTOBER 2, 2022

If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your … The post Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2022 appeared first on Smart Insights.

Marketing 144

Marketing Conversion 144

Martech Series

NOVEMBER 18, 2022

In today’s digital-dominant world staying up to date without the assistance of technology is not possible. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. As an illustration, social media has made a significant impact on the digital world.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Enhanced personalization: Personalization is crucial in today’s digital landscape. But is ABM the right approach for your business?

Marketing 107

Marketing Conversion Rate Audience MarTech 107

Martech

SEPTEMBER 27, 2023

A few dominant players continue to develop and innovate with their platforms, while others fall by the wayside. Simply having the right technology will not help you develop a better customer or digital experience. Because as I have stated before, technology is an enabler of a good strategy and not a strategy unto itself.

MarTech 111

MarTech Marketing Audience 111

Digital Turbine

NOVEMBER 21, 2023

Over the years, we’ve watched the evolution of manga, from its beginnings as black and white paper publications to the colored manga books, and now its digital presence on apps. Kyotaro from Digital Turbine: The manga market is poised to grow with a CAGR of 15.4% How has the manga and content industry evolved over the years?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

PubMatic

FEBRUARY 23, 2024

Team members from our Redwood City, New York and Cincinnati offices travelled to Pune, India to strengthen connections, foster communication, and align everyone with the company’s strategy for the new year. We are building leaders for the future, and leaders in programmatic digital advertising.

Machine Learning 79

Machine Learning Cookies Communications Media 79

Smart Insights

OCTOBER 24, 2023

Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy?

Healthcare 83

Healthcare Marketing Communications 83

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. Product managers are responsible for defining a product or product line’s strategy, roadmap and features.

MarTech 103

MarTech ROI Marketing Media 103

Martech Series

NOVEMBER 30, 2022

20-year technology and cybersecurity industry veteran will drive global marketing and growth strategies for leading application security platform provider. Checkmarx, the global leader in developer-centric application security testing (AST) solutions, announced that it has named Amit Daniel as Chief Marketing Officer (CMO).

Marketing 80

Marketing Communications MarTech 80

Martech Series

JUNE 1, 2022

Ant Group, a global technology provider, announced its Environmental, Social and Governance (ESG) strategy as part of its latest sustainability report. The ESG strategy, which lays out Ant Group’s sustainable development objectives by 2030, will be implemented across all aspects of the Company’s operations.

A/B Testing 88

A/B Testing Finance MarTech Retail 88

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. billion by transforming marketing strategies and the team to support business goals and growth.

Marketing 109

Marketing Education MarTech ROI 109

Martech Series

SEPTEMBER 28, 2022

New partnership helps more companies better navigate their digital transformation and optimization journeys. UserTesting, a leader in video-based human insight, announced a partnership with AKQA, a leading digital transformation agency. A recent Statista Report projects spending on digital transformation during 2022 to reach 1.8

AutoMobile 89

AutoMobile Communications MarTech Retail 89

Martech Series

NOVEMBER 10, 2022

a full-suite digital Customer Experience (CX) company, announced that Rain Abueg has joined the company as Co-Founder and Chief Culture Officer. “We These skills are invaluable in today’s digital-first economies, and iCXeed is determined to lead the way in reshaping business process outsourcing (BPO) into business process innovation.

MarTech 94

MarTech Marketing Advertising 94

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Marketing 116

Marketing MarTech Finance ROI 116

Martech

APRIL 19, 2024

Local newspapers, radio stations, digital platforms and community events each offer advantages. This marketing segmentation supports the development of targeted messaging and media plans for local markets. These technologies provide consumer behavior insights, enabling you to anticipate market trends and adjust strategies proactively.

Advertising 107

Advertising Marketing Geo targeting Retail 107

Digiday

MARCH 28, 2024

Independent experiential agency Coffee ‘n Clothes, or CNC Agency, recently launched an innovation division on artificial intelligence, augmented reality and other immersive content to combine creative and tech strategies with new types of physical offerings. Continue reading this article on digiday.com.

Agency 60

Agency Media Marketing 60

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. and worldwide launch, market, and monetize their digital products and content. She helps companies in the U.S.

Ad Tech 105

Ad Tech Media Agency Audience 105

Martech Series

AUGUST 11, 2022

Leading identity verification and authentication platform names Mitul Parmar as Vice President of Product Strategy and Business Development. Incode, the next-generation identity verification and authentication platform for global enterprises, announced Mitul Parmar as Vice President (VP) of Product Strategy and Business Development.

MarTech 83

MarTech Marketing 83

Martech

JULY 8, 2022

This role is an excellent opportunity to work on both sides of the business, directly engaging on sales strategies and go-to-market planning, as well as providing technical solutions and requirements to deliver new products to market.”. Get the daily newsletter digital marketers rely on. Processing.Please wait.

MarTech 112

MarTech Communications Marketing 112

Marketing Dive

MAY 17, 2023

Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position.

Marketing 75

Marketing 75

Martech

NOVEMBER 10, 2023

There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.” This transition opens doors to enhanced features, improved performance, and increased security, ensuring that Drupal remains a leader in web development.” ” Drupal is a widely used open source CMS. Bottom line.

MarTech 109

MarTech ROI Cookies Marketing 109

Martech

APRIL 15, 2024

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. Europe and Asia.

eCommerce 97

eCommerce MarTech Retail Fashion 97

Chief Martech

APRIL 28, 2024

I mean, maybe one or two respondents are truly disconnected from all digital pathways to their customers. These CMOs answering “no” — Carthusian monks aside — simply don’t recognize the digital channels and operations they’re most certainly using as marketing technology. But 24.7% — 1 out of every 4 businesses?

57

57

Martech Series

NOVEMBER 29, 2022

Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and drafting your sales and marketing strategies. For instance, WebOps applications can be developed to automate the lead capturing and qualification process, email marketing campaigns, and so forth.

Marketing 100

Marketing eCommerce ROI Audience 100

PubMatic

MARCH 14, 2024

Traditional broadcast television, once the undisputed king of mass reach, has been disrupted as consumers increasingly turn to digital environments, such as connected TV (CTV), for their entertainment needs. Notably, digital video and CTV have emerged as formidable contenders, even surpassing traditional television in viewership.

Advertising 91

Advertising Education Entertainment Media 91

Martech

JANUARY 21, 2022

It almost goes without saying that there has been whiplash in every organization as marketers pivoted their strategies to navigate the pandemic over the last two years, and continue to do so. Agencies often play a role by providing digital services and executing digital strategies for clients as part of their digital transformation.

Agency 116

Agency Marketing Communications MarTech 116

Martech Series

JUNE 1, 2022

David Beck will join Brightcove as its first Chief Strategy and Corporate Development Officer, leading strategy, business development, and corporate development for the Company. We are excited to bolster our executive team with the appointment of David Beck as Chief Strategy and Corporate Development Officer.

Communications 92

Communications MarTech Marketing 92

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. After a stagnant quarter, he’s considering outsourcing appointment setting, a strategy he’s tried with mixed results. Drawing from our expertise in the same niche, we recommend different strategies.

Manufacturing 116

Manufacturing Marketing Communications ROI 116

Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. Automated testing and debugging : Streamlining the testing phase of game development, identifying bugs and balancing issues more efficiently. This will have a profound impact.

Machine Learning 95

Machine Learning Education Entertainment Audience 95

Martech

APRIL 10, 2024

How do you learn the optimal strategies? followers) Eldad Postan-Koren Eldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy.

MarTech 89

MarTech Marketing Media Agency 89

Martech

SEPTEMBER 1, 2023

Want to find out the latest content marketing strategies? Customer experience These CX experts have the 411 to get the most ROI from all the best practices and latest developments. Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments.

ROI 110

ROI MarTech Marketing 110

Martech Series

JULY 6, 2022

Matt Kaminsky joins as Vice President of Business Development. comprising over 9000 independent publishers, welcomes Matt Kaminsky as the Vice President of their newly formed Business Development division. Publisher growth in previous years was achieved without advertising or a dedicated Business Development team.

Entertainment 89

Entertainment Cookies Ad Tech MarTech 89

Martech

MARCH 21, 2024

This sets the course for your entire AI-driven strategy. Success hinges on how well this technology can be aligned with your key business objectives to drive results, improve efficiency and create a sustainable competitive advantage in the digital age. Craft a roadmap for digital transformation with AI as a cornerstone.

ROI 105

ROI MarTech Marketing Conversion 105

Martech Series

JANUARY 25, 2023

The new research program launched by Capgemini with the Georgia Institute of Technology will develop digital twin technology to create a model-based enterprise and digitally simulate its complex system with the aim to help decision-making and solve organizational challenges. appeared first on MarTech Series.

Machine Learning 97

Machine Learning MarTech Marketing 97