Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. What is martech optimization?

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MarTech Marketing ROI Data Management Platform 122

Martech

JULY 10, 2024

MarTech defines a CDP as follows. Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. Data Lakes store vast amounts of data in its native format.

Data Management Platform 78

Data Management Platform Affiliates MarTech Audience 78

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

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Cookies ROI Audience Agency 127

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

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Entertainment Marketing Data Management Platform Demand Side Platform 121

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Processing.Please wait.

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Marketing Data Management Platform Demand Side Platform MarTech 127

Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. Connecting data across teams. Data is growing exponentially.

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Machine Learning Marketing Data Management Platform Finance 128

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Watch the full presentation from MarTech here (free registration required). But how do marketers build trust?

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Data Management Platform GDPR MarTech ROI 134

Martech Series

JUNE 10, 2022

For instance, Procter & Gamble has taken a step forward to set up an innovation center in Singapore with a team of data scientists, engineers to work on data driven product innovation. Use of data and analytics. Using ultra-personalized Instagram ads, CPG companies are using data and analytics for targeted marketing.

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MarTech Manufacturing eCommerce Food 108

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Adhere to data ethics within our privacy landscape. Image: Acoustic.

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Marketing MarTech Healthcare GDPR 141

Martech

SEPTEMBER 20, 2024

One of your vendors will suffer a data breach. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.

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Communications Electronics Fashion Education 127

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

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Marketing Audience MarTech Fashion 127

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Digiday

NOVEMBER 14, 2023

Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble. Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers. No small task.

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Data Management Platform MarTech Advertising Ad Tech 95

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Get MarTech!

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Marketing Cookies MarTech Data Management Platform 133

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

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Marketing Banner Machine Learning ROI 109

Martech

MARCH 25, 2022

The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms. To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver.

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Retail Data Management Platform Education MarTech 122

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data.

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First-Party Cookies Cookies Marketing MarTech 123

Martech

JUNE 1, 2022

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Get the daily newsletter digital marketers rely on.

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Marketing MarTech Data Management Platform 114

Martech Series

AUGUST 23, 2022

Parablu , an award-winning provider of endpoint data protection solutions, announced that they have broadened their partnering efforts with Cohesity, a leader in next-gen data management. Marketing Technology News: Cavrnus, The Ultimate Metaverse Builder Platform, New Release Pushes the Limits of Creation.

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Data Management Platform MarTech Marketing 94

Martech

MAY 18, 2022

That’s according to a new report from Forrester , commissioned by martech company Zeta Global. Base: 313 CDP users and decision-makers in marketing, IT, and customer experience in the US Source: A commissioned study conducted by Forrester Consulting on behalf of Zeta Global, January 2022. Take the 2022 MarTech Replacement Survey today!

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Marketing MarTech Data Management Platform 112

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

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Demand Side Platform Data Management Platform Marketing Cookies 78

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. To process the data, the DSP providers often use external services of data management platforms (DMP) and customer data platforms (CDP). Viewability Tracking.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

SEPTEMBER 23, 2022

Spectra Logic , a global leader in data management and data storage solutions, announced a collaboration with the iRODS Consortium to create a joint solution built upon Spectra Vail® software, Spectra BlackPearl® S3 storage and the iRODS data management platform.

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Data Management Platform MarTech Marketing 73

Martech Series

JULY 14, 2022

Optimize Insights’ customizable dashboards and visualizations answer critical subscription management questions and provide market data management reporting. Optimize Insights sits at the heart of TRG Screen’s new Optimize platform, launched in 2020.

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Marketing MarTech Data Management Platform 94

Martech

JANUARY 14, 2022

We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference. “We Moses and his marketing team worked with customer data platform Treasure Data to develop a robust customer experience strategy. Looking to take control of your data?

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Data Management Platform MarTech Audience Conversion 134

Martech

MAY 16, 2022

Email addresses and passwords are being collected from website logins and sent to trackers before consumers submit the data or give consent, according to a new research paper. Some of that data is apparently going to martech providers. Take the 2022 MarTech Replacement Survey today! Let us know! vs. EU results.

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MarTech GDPR Fashion Cookies 75

Martech Series

DECEMBER 14, 2022

Komprise Hypertransfer also strengthens security and defense against ransomware by not accessing cloud file storage over the network during data migrations, since data transfers from source to target over private channels. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Data Management Platform 84

Data Management Platform Electronics MarTech Marketing 84

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech

JULY 12, 2023

IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. This helps make the DCR options on the market more interoperable. Get MarTech!

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Marketing Audience MarTech Media 98

Martech Series

JUNE 9, 2022

The San Diego-based market research startup added a new algorithm called Idea Pool Manager into their smart survey platform. This implementation acts as the gearbox to their AI Open-End technology, delivering clean and useful data summaries to researchers. The post GroupSolver, Inc.’s

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Marketing MarTech Conversion Data Management Platform 94

Martech Series

FEBRUARY 8, 2023

TapClicks , the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, announced the official opening of its New York sales and support office, at 315 Madison Ave, Suite 3012, New York, NY 10017.

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Data Management Platform MarTech Agency Marketing 77

Martech Series

DECEMBER 12, 2022

Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. Marketing Technology News: How To Build an Audio Visual Set Up for Your Webinar. The post Wavicle Data Solutions Lands on 2022-2023 Cloud Awards Shortlist Second Year in a Row appeared first on MarTech Series.

Data Management Platform 90

Data Management Platform MarTech Conversion Marketing 90

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.

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Data Management Platform MarTech Audience Marketing 127

Martech Series

NOVEMBER 6, 2022

According to Gartner, Inc., “Driven by transition to more augmented data quality features, the market for data quality solutions is further consolidating with adjacent data and analytics markets such as metadata management, governance platforms, data integration tools and master data management (MDM) solutions.

Data Management Platform 86

Data Management Platform Affiliates MarTech Marketing 86

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 85

Cookies Marketing Demand Side Platform Ad Server 85

Martech Series

JANUARY 18, 2023

“Cloudian’s cloud-native data management software lets our customers simplify operations and creates new opportunities to derive value from data.”. Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin.

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Data Management Platform Healthcare Manufacturing MarTech 77

Martech Series

JUNE 15, 2022

AvePoint , the most advanced SaaS and data management platform provider, announced the addition of data recovery capabilities for Microsoft Azure. Marketing Technology News: Docusign Bolsters Leadership Team in Push Toward Enabling the Anywhere Economy.

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Data Management Platform MarTech Marketing 86