Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market? In the U.S.,

Advertising 113

Advertising Marketing Ad Exchange Retail 113

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The rise of programmatic advertising is closely linked with the advancements in digital marketing and the need for more targeted ad campaigns.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

VideoWeek

JUNE 13, 2023

The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. .” Scripps, Fox Television Stations and TelevisaUnivision.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

AdvertiseMint

OCTOBER 24, 2023

DSPs go beyond just purchasing ad impressions. Moreover, with the integration of data management platforms, DSPs offer enhanced targeting capabilities, ensuring that ads reach the most relevant audience segments. The DSP assesses these impressions based on the set parameters, and if a match is found, it places a bid.

Demand Side Platform 52

Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

Adtelligent

FEBRUARY 2, 2022

More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. In the wake of all data collection changes and privacy updates, it is essential to find a targeting method suitable for the needs of a particular business. Omnichannel marketing .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Basis

JANUARY 24, 2023

With marketing budgets getting tighter and consumers increasingly stressed, advertisers could use a little extra agency, too. Next, the assurance part (and this is where that glorious “guaranteed” word comes in): in programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front.

Impressions 77

Impressions CPM Data Management Platform Communications 77

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Automatad Inc.

NOVEMBER 23, 2023

They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. Advertisers: Brands, services, and marketers are a few examples of advertisers. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Basis

FEBRUARY 9, 2024

This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser. Advertising Opportunities to Address Signal Loss Again, many marketers say they’re fully prepared for this seismic shift, with cookieless solutions in place today.

Advertising 73

Advertising Cookies Non-Profit CPA 73

Martech

JUNE 22, 2022

. “We’re the center of how they get the benefit of their data, be it from a CDP or other data management platform.” ” Movable Ink activates data insights to generate multi-channel creative content. ” Get the daily newsletter digital marketers rely on. Processing.Please wait.

Data Management Platform 107

Data Management Platform Conversion Impressions Marketing 107

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. How Does Programmatic Guaranteed Work?

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Digiday

APRIL 17, 2023

Gumtree’s ads team did just that last January, when it swapped the old data management partner for another (Permutive). “We were seeing under 40% match rates with that particular data management platform, and it was causing some scale issues,” said Victoria Trevillion, head of ad tech and operations at Gumtree.

Click Through Rate 56

Click Through Rate Ad Tech Data Management Platform Impressions 56

Martech Series

DECEMBER 6, 2022

This is game-changing in aiding our expansion into Microsoft Azure, and for our team’s longstanding commitment and ability to deliver actionable insights and new data-driven solutions more efficiently to our CPG, retail, and agency partners,” said Michael Bailey, EVP and CTO at Catalina.

Retail 94

Retail Agency Impressions MarTech 94

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Martech Series

JUNE 29, 2022

We do this by powering the ecosystem with robust, high-quality data. With impressive experience working with traditional data and financial markets, dxFeed is happy to add value by sharing its professional expertise. About dxFeed: dxFeed’s primary focus is delivering financial markets, information and services.

Impressions 86

Impressions MarTech Marketing Data Management Platform 86

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016. tons of carbon.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Martech Series

JULY 8, 2022

” Marketing Technology News: Boosted Commerce Announces Key Executive Hire, Martin Dunstheimer, Former CFO of TOMS. This can give the impression that they’re not happening elsewhere, but smaller organisations also suffer an enormous volume of attacks. Mote continued “Cyber attacks on larger organisations make headlines.

MarTech 82

MarTech Impressions Marketing Data Management Platform 82

Digiday

NOVEMBER 6, 2022

It’s not cheap to keep these checks and balances in lock step with the rest of the market. Then again, the rewards could be worth it all given where the market could be headed. No surprises for guessing what side of the market OpenWeb wants to exist in. It sounds a lot like a data management platform.

Ad Tech 66

Ad Tech Data Management Platform Affiliates Ad Inventory 66

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Martech Series

JULY 18, 2022

Our technology will help Sober Peer securely manage the sensitive data required to accurately represent patients’ digital twins, instilling a necessary layer of trust to the digital patient experience,” said Frank Ricotta, CEO & Founder of BurstIQ. BurstIQ’s capability is impressive. Sober Peer annually supports 2.4

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. CPGs and third-party audiences.

ROI 93

ROI Control Group Audience Cookies 93

Martech Series

JUNE 20, 2022

Scope3 has designed and developed the system of record for mapping the end-to-end emissions of the digital advertising lifecycle, accounting for the complete ad tech graph behind every impression they measure. Marketing Technology News: ENGINE in the US, Europe, and Australia Rebrands to Big Village, Pioneering the Future of Global….

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Martech Series

DECEMBER 29, 2022

In addition, Spectra StorCycle, the company’s storage lifecycle management software, was recognized in storage and application software award categories for its performance, innovation, ease of integration, functionality and value. Marketing Technology News: Metappfactory Launches as Leading Metaverse Development Company.

Entertainment 81

Entertainment Manufacturing Media Impressions 81

Martech Series

FEBRUARY 28, 2023

. “Organizations need to guarantee a high level of data and data pipelines availability and efficiency, streamline cloud processing, and leverage augmented data and metadata management technologies.

Impressions 84

Impressions MarTech Data Management Platform Marketing 84

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory.

Ad Ops 91

Ad Ops Ad Inventory Ad Tech Demand Side Platform 91

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms.

Viewability 67

Viewability Healthcare A/B Testing Food 67

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As there are a lot of DSPs in the market, how to choose the right one? Final Note.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Automatad Inc.

MARCH 31, 2022

Publishers are trying to utilize their first-party data by finding better direct deals with fewer advertisers, instead of focusing on competing in the open market, and vice-versa. The impending lack of audience targeting and increased awareness around how user data is handled is a major catalyst for this shift in mindsets. .

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. This all takes place in the time it takes for a web page to load.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97