Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Then you want programmatic guaranteed.

Impressions 77

Impressions CPM Data Management Platform Communications 77

Ad Monsters

FEBRUARY 25, 2023

If impressions are more than 100 and CTR is less than 10%, the source will be automatically “blacklisted.” ” Let the testing campaign run for several hours so that the platform will gather enough data about your traffic. Two of the types we will discuss today are bidstream and contextual data.

CPC 108

CPC Demand Side Platform CPM Media 108

MNTN

FEBRUARY 14, 2024

Programmatic Direct With Programmatic Direct, publishers will make deals one-on-one with advertisers ahead of time to offer impressions at a guaranteed price. Cost Efficiency : With programmatic buying, companies can buy only the ad impressions that meet their target criteria, reducing waste and optimizing spend.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. How Does Programmatic Guaranteed Work?

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How much does it cost? The more specific the targeting, the higher the cost.

Advertising 124

Advertising Marketing Ad Exchange Retail 124

Digiday

APRIL 17, 2023

Gumtree’s ads team did just that last January, when it swapped the old data management partner for another (Permutive). “We were seeing under 40% match rates with that particular data management platform, and it was causing some scale issues,” said Victoria Trevillion, head of ad tech and operations at Gumtree.

Click Through Rate 54

Click Through Rate Ad Tech Data Management Platform Impressions 54

Martech

JUNE 22, 2022

” The answer, for Movable Ink, was data-activated creative. “We’re the center of how they get the benefit of their data, be it from a CDP or other data management platform.” ” Movable Ink activates data insights to generate multi-channel creative content.

Data Management Platform 114

Data Management Platform Conversion Impressions Marketing 114

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

InMobi

FEBRUARY 23, 2021

Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements. The winner is decided based on whoever bids the highest.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Martech

MARCH 15, 2022

While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time.

First-Party Cookies 126

First-Party Cookies Cookies Impressions Ad Exchange 126

Basis

FEBRUARY 9, 2024

Further, the cookieless analysis of first-party data in a data management platform can be used for lookalike modeling , allowing advertisers to increase their addressable audience pool.

Advertising 73

Advertising Cookies Non-Profit CPA 73

Basis

JANUARY 24, 2024

Part of the value proposition in digital advertising has long been the ability to tie an individual impression to an action or an acquisition. Marketers can also use the cookieless analysis of a data management platform like TransUnion for lookalike modeling based on first-party data to grow their addressable audience.

Retail 69

Retail Advertising Cookies Marketing 69

Martech Series

DECEMBER 6, 2022

To uncover those insights, the company must ingest terabytes of data, process and transform it, and then consume and analyze the results to help its customers mobilize meaningful, real-time engagement and results with shoppers.

Retail 94

Retail Agency Impressions MarTech 94

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Martech Series

JUNE 29, 2022

As a strategic data advisor, dxFeed fully believes in and supports the Goracle mission to liberate the information potential of Algorand. We do this by powering the ecosystem with robust, high-quality data. About dxFeed: dxFeed’s primary focus is delivering financial markets, information and services.

Impressions 86

Impressions MarTech Marketing Data Management Platform 86

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

YieldBird

MAY 26, 2023

And that is thanks to data! A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here. From the paywall, it’s a lot of data: user demographics, behavioral, and offline syncing data. That still makes 20% remaining unsold.

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Martech Series

JULY 8, 2022

This can give the impression that they’re not happening elsewhere, but smaller organisations also suffer an enormous volume of attacks. .” Marketing Technology News: Boosted Commerce Announces Key Executive Hire, Martin Dunstheimer, Former CFO of TOMS. Mote continued “Cyber attacks on larger organisations make headlines.

MarTech 82

MarTech Impressions Marketing Data Management Platform 82

Adtelligent

FEBRUARY 2, 2022

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Digiday

NOVEMBER 6, 2022

To stick the landing, it’s trying to pull on multiple levers, from first-party data capture to engagement, validation and verification to monetizing readers. It sounds a lot like a data management platform. Xingyu Wang prefers “community engagement platform.”. Sound familiar?

Ad Tech 64

Ad Tech Data Management Platform Affiliates Ad Inventory 64

Martech Series

JULY 18, 2022

Through its use of AI neural networks, machine learning and its proprietary evidence-based methods for collecting and interpreting large data, the company helps healthcare providers improve patient outcomes. BurstIQ’s capability is impressive.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

MediaFuse

AUGUST 19, 2015

Currently, the largest programmatic transaction method is “Real-Time Bidding” “RTB” is when thousands of advertisers are bidding on an impression that is about to be delivered to an anonymous person who fits certain criteria. The advertiser and publisher agree on a CPM and quantity of impressions.

Impressions 52

Impressions Ad network CPM Data Management Platform 52

Martech Series

JUNE 20, 2022

Scope3 has designed and developed the system of record for mapping the end-to-end emissions of the digital advertising lifecycle, accounting for the complete ad tech graph behind every impression they measure.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Unfortunately, there is no third-party data panacea. Establishing (or replacing) centralized audience activation management. On top of that, many of the media measurement approaches (e.g.,

ROI 101

ROI Control Group Audience Cookies 101

Automatad Inc.

MARCH 31, 2022

The current imbalance between first-party and third-party data has divided the industry into two sides. One is where publishers are offering premium ad inventory through secure channels to select advertisers using their first-party data. Currently, ViperBot is spoofing close to 85 million ad requests daily, on over 5 million devices.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Martech Series

FEBRUARY 28, 2023

Improved connectivity for modernization : Talend is adding to its already impressive line up of 1,000-plus connections and components to enable users to connect to virtually any cloud or on-premise data source.

Impressions 84

Impressions MarTech Data Management Platform Marketing 84

Ad Monsters

MAY 22, 2023

What the Move Should Be AdTech advisor : “While marketing agencies suffer from the lack of fully owned audience records, even companies with the ability to collect such data also experience targeting issues. To recap, brands with data sets can’t avoid a partial leakage after sending data to DMPs when bringing them to a common standard.

Ad Ops 91

Ad Ops Ad Inventory Ad Tech Demand Side Platform 91

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). Final Note.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Martech Series

DECEMBER 29, 2022

The products entered in the Digital Media World Awards help broadcasters, service providers, content producers and many other industry players adapt to the evolving content production and distribution landscape in impressive ways including cloud adoption, IP transitioning, AI/ML applications, automation and more.

Entertainment 81

Entertainment Manufacturing Media Impressions 81