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E-commerce booms for Black Friday 2023 – is it time to switch up strategies?

illumin

These sales figures show that customers are becoming increasingly comfortable making purchases through mobile apps. Being able to buy now and pay later lets customers with a tight budget stretch their income farther during heavy shopping periods such as the holiday season. Mobile shopping accounted for US$5.3 increase from 2022.

Retail 101
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Nikhil Raj, founding executive of Walmart Labs, joins Kevel’s Board

Kevel

Following his success at Walmart, Raj became the Co-Founder, Chief Operating Officer, and Chief Product Officer at Paysa, and is currently an expert partner at Bain & Company’s Advanced Analytics and Customer Strategy & Marketing practices, based in Silicon Valley.

Retail 64
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Braze Celebrates Leading Customers and Partners with 2022 Braze Torchie Awards Winners

Martech Series

Company Also Debuts New Launchpad Program for Solutions Partners and Enhanced Digital Customer Community. The awards recognize leading brands and individuals from Braze customers and partners that are building the future of customer engagement by leveraging technology and forward-looking strategies to better engage and serve their audiences.

Agency 90
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Buy Now Pay Later marketing in 2022. Brands and market overview

NewProgrammatic

Key players like Klarna aren’t promoting BNPL merchants’ offers only, as the company dreams of becoming a search engine more than a marketplace. There are many perks for brands in terms of increasing brand safety, competitiveness in the market, making the brand more visible to customers, and reaching a purchase-oriented audience.

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Kevel Launches "Ad Platform Academy"

Kevel

April 2022 - Kevel, a leading ad API infrastructure platform used to build custom ad platforms, launches an Ad Platform Academy to aid ad publishers in quickly and effectively launching their ad businesses. Customers like Ticketmaster , Yelp , Strava , Klarna , and many more have already launched successful ad platforms on Kevel.

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BRAG-ing About: Shopping Apps and the Cost-Conscious Consumer?

Digital Turbine

With economic concerns high, brands need to get creative to tap into cost-conscious customers. Klarna has used a growing “Buy Now, Pay Later” trend to lead our BRAG Index Brand Velocity rankings. Recently, we’ve also seen more name brands, like Nike and Lululemon use loyalty and rewards programs to attract customers.

Fashion 98
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Startups and Their Marketing Strategies: Lessons from Leading Brands

Martech Series

On the other hand we have Stripe, with a valuation of more than $95 million, Swedish Fintech Klarna and Australian design platform Canva with $40 billion are well-known in their respective industries. The Honest Company kept its brand story and mission in front of the customers. The Honest Company.

Marketing 103