Martech Series

NOVEMBER 28, 2022

Google parent Alphabet is phasing out third-party cookies on its Chrome browser to “fundamentally enhance privacy.”. Businesses depend on the data gathered by tracking browsing habits through third-party cookies to shape digital marketing and advertising campaigns, product development and consumer experience programs.

Cookies 94

Cookies GDPR Retail Marketing 94

Basis

FEBRUARY 9, 2024

This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser. Advertisers have had quite a long runway to prepare for this pivotal year—so how well prepared are they for a world without the targeting and attribution afforded by cookies?

Advertising 72

Advertising Cookies Non-Profit CPA 72

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. FAQ What Is Contextual Targeting?

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week. Unnamed source.

Cookies 59

Cookies GDPR Audience Media 59

Digiday

OCTOBER 10, 2022

First-party data will restore the audience-targeting capabilities of marketing teams that have grown reliant on third-party cookies to execute online ad campaigns — that’s the theory at least. Y’know, with first-party data, as long as it’s consented and you’re following GDPR principles, you can use it.

GDPR 63

GDPR Marketing Cookies Audience 63

Martech

OCTOBER 25, 2021

For CPGs, this means retailers, especially those with a solid e-commerce presence. CPG companies specifically are facing quite a few challenges because they are less consumer-facing on the digital front than other retail companies,” Silhol explained. When this data is centralized, it can be merged with second-party data partners.

MarTech 103

MarTech GDPR Audience Retail 103

Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition?

Advertising 59

Advertising Cookies CPM GDPR 59

Basis

MAY 15, 2023

Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no offense to our Hellenic ancestors!)

Cookies 82

Cookies Geo targeting Real Estate GDPR 82

InMobi

OCTOBER 1, 2021

Between the expected deprecation of third-party cookies in Chrome by 2020 to Apple’s AppTrackingTransparency framework and legal guidelines like GDPR and CCPA, it’s becoming more difficult for advertisers to identify their best audiences online. ” Who will benefit from the new partnership?

GDPR 52

GDPR Cookies Conversion Audience 52

Ad Monsters

SEPTEMBER 23, 2022

Even direct mail and brick-and-mortar retailers have used tactics like “pre-checked boxes, hard-to-find-and read disclosures, and confusing cancellation policies” to manipulate customers for their money and data. These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales.

Pop-Up 75

Pop-Up GDPR Ad Tech Cookies 75

Ad Monsters

DECEMBER 28, 2023

Amazon more or less invented the concept of retail media and it has become a favored tactic of marketers everywhere, especially as the pool of third-party data and cookies diminishes. citizens — don’t fly under GDPR. Amazon Financially, 2024 will be a banner year for Amazon’s advertising business, reports DoubleVerify.

Cookies 64

Cookies GDPR Retail Banner 64

Basis

SEPTEMBER 14, 2022

Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works…no offense to our Hellenic ancestors!). How, exactly? will find themselves very well off, indeed.

Cookies 62

Cookies Geo targeting Real Estate GDPR 62

VideoWeek

OCTOBER 13, 2023

Google Ads Introduces First-Party Data Manager Google has introduced Google Ads Data Manager, centralising controls for first-party data in preparation for the demise of third-party cookies in Chrome. IAB Releases Retail Media Definitions IAB Europe has released a set of pan-European definitions for retail media advertising.

Retail 97

Retail Media Agency Ad Tech 97

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Basis

NOVEMBER 15, 2022

online channels, rendering the physical presence of a retail footprint less meaningful. In the wake of privacy-minded regulations such as CCPA and GDPR, and with Google now (supposedly) deprecating third-party cookies in Chrome in 2024 , first-party data looks increasingly central to supporting a vibrant digital media advertising strategy.

Marketing 70

Marketing Communications GDPR Cookies 70

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Automatad Inc.

FEBRUARY 7, 2022

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Basis

AUGUST 29, 2023

It’s a shortcoming that’s been further exposed post-pandemic, as consumers have increasingly embraced online channels, rendering the physical presence of a retail footprint less meaningful. Our guide, Beyond Third-Party Cookies: Your Guide to Privacy-Friendly Advertising , covers everything marketers need to know.

Marketing 71

Marketing Communications GDPR Audience 71

VideoWeek

MARCH 3, 2023

The Week in Tech Amazon Dominates Retail Media Ad Spend Amazon dominated retail ad spend last year, according to MediaRadar, capturing 37 percent of market share. The intelligence firm analysed a sample of $5 billion in retail media campaigns from 2022, covering around 30 retail media networks.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Automatad Inc.

MARCH 2, 2022

Retail sales for the holiday season in 2021 grew by 16.1% The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers.

Retail 52

Retail Advertising Machine Learning Cookies 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. “More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.”

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

MARCH 1, 2024

Amazon Plans Post-Cookie ID Solution Amazon appears to be planning a post-cookie identity solution, AdAge reported on Tuesday. Eight consumer groups asked EU regulators to intervene in alleged GDPR breaches by Meta, accusing the tech giant of collecting vast amounts of user data without consent. percent stake.

Ad Tech 52

Ad Tech GDPR Cookies Communications 52

Automatad Inc.

JANUARY 31, 2022

The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. Users will get more transparency to see how their data is being accessed, compared to third-party cookies. Privacy Updates.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Basis

FEBRUARY 29, 2024

Unfortunately, because of the advertising industry’s historic reliance on third-party cookies, many businesses haven’t prioritized first-party data to the extent they’ll need to in a privacy-first world. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior. You’ve come to the right place.

Cookies 88

Cookies Non-Profit First-Party Cookies Audience 88

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. billion in 2020 to USD 10.3

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

DECEMBER 7, 2021

Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to continue to challenge the walled gardens. .” Moving in on telcos and retail.

Advertising 105

Advertising Retail GDPR Real Estate 105

Martech

AUGUST 26, 2021

Here’s the timeline on Google’s 3rd-party cookie phase-out. Third-party cookie deprecation. Programmatic digital advertising has long relied on third-party cookies to enable real-time bidding, auctioning the attention of web page visitors to advertisers looking for particular audiences. Where to begin?

MarTech 123

MarTech Machine Learning Cookies Pop-Up 123

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 65

GDPR Cookies Agency Ad Tech 65

Martech

JANUARY 5, 2023

Retail media networks. Changes like Google’s delayed third-party cookie wind down, and new legislation in states like Virginia, will put extra pressure on organizations in the coming year. Already in 2023, GDPR has hit Meta with much much more. “We Experience, Ecommerce and Transformation. Digital media and advertising.

Marketing 103

Marketing GDPR eCommerce Machine Learning 103

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. 2024 is shaping up to be a dynamic year in programmatic advertising.

Advertising 59

Advertising Cookies Impressions Audience 59

Clearcode

FEBRUARY 21, 2023

Retail media continued to dominate news headlines and secured its position as one of the fast-growing areas of programmatic advertising. Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. and TCF 2.0)

Cookies 89

Cookies GDPR Advertising Display Advertising 89

Ad Monsters

OCTOBER 7, 2022

Third-party cookie depreciation is on hold, or maybe not going away at all depending on who you ask. There are a plethora of new practices coming to light that can help publishers ethically collect consumer first-party data such as data clean rooms, alternative IDs, retail media and more. .

Ad Tech 59

Ad Tech Cookies GDPR Retail 59

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The Email Marketer’s 4-Step Guide to GDPR Compliance. Improve advertising targeting.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JUNE 20, 2023

With over 57% of consumers visiting a mobile retail app to obtain additional information about a product or service in 2019, the growing importance of mobile shopping cannot be overstated. It’s vital for businesses to provide a seamless shopping experience for mobile customers, who prioritize speed and personalization.

Advertising 52

Advertising Audience ROI Click Through Rate 52

VideoWeek

OCTOBER 14, 2022

Publisher Advertiser Identity Reconciliation (PAIR) is aimed at brands and publishers seeking privacy-first solutions as third-party cookies are deprecated on Chrome. billion in 2020, for imposing prices on third-party retailers so they could not undercut Apple’s list price. IAB Europe Launches Retail Media Working Group.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 59

Marketing Retail Ad Targeting Conversion 59