Cookies GDPR Retail Retargeting 
Digiday
SEPTEMBER 20, 2022
The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. Big Tech casts a long shadow.
Digiday
FEBRUARY 1, 2023
Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1%
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Automatad Inc.
FEBRUARY 7, 2022
Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.
Single Grain
JUNE 25, 2021
In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.
Single Grain
MARCH 16, 2020
If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. Retargeting 101: Why It’s Essential for Any Marketing Funnel.
Martech
FEBRUARY 11, 2022
From retargeting campaigns to personalized messaging via chatbots, brands can use these tools to customize their messaging for customers on a personal level. A report from Adobe and Incisiv found that 58% of retailers and 67% of travel firms claim they don’t have the technology they need to support their personalization strategies.
Single Grain
NOVEMBER 28, 2023
For example, a retailer could use metaverse marketing to create a virtual store where potential customers can browse products as if they’re actually in the store. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.
Expert insights. Personalized for you.
66 
Let's personalize your content