Cookies, GDPR and MarTech

AI-powered martech news and releases: August 8

Martech

AUGUST 8, 2024

And now, here’s this week’s AI-powered martech news and releases: Optimove has partnered with Captain Up and Gamanza Engage to create AI-driven gamification solutions. It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies.

MarTech

MarTech Electronics GDPR Audience

Mixed reactions from ad ecosystem to Google keeping cookies

Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. By delaying the depreciation of cookies, Google buys itself time to either refine the Privacy Sandbox or to make its implications less transparent.

Cookies

Cookies Non-Profit Audience GDPR

What’s the difference between AdTech and MarTech?

illumin

JUNE 15, 2025

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

MarTech

MarTech Ad Exchange A/B Testing Demand Side Platform

European regulators have a seat at the table

Martech

AUGUST 23, 2024

No, that’s not something entirely new; but interventions in the tech space (impacting martech and adtech ) are becoming increasingly frequent. Put the cookies back in the jar Notice I started by referring to European regulators rather than EU regulators. That’s because I also had in mind the way in which the U.K.’s

Cookies

Cookies GDPR Affiliates MarTech

What’s the difference between adtech and martech

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech

MarTech Ad Exchange A/B Testing Demand Side Platform

MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

MAY 11, 2023

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. This will support a smooth functioning of the GDPR cooperation and dispute resolution mechanisms,” the Commission noted.

GDPR

GDPR Non-Profit MarTech Cookies

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies. Time is running out to get all those well-laid marketing plans off the whiteboards and into action.

Cookies

Cookies Marketing CPA GDPR

What Oracle’s exit from advertising means for the adtech space

Martech

OCTOBER 2, 2024

“We’ve seen this in our industry with other things, like GDPR. “We still support cookies throughout our products and services where applicable, but by no means are we dependent on them.” “All of that is without the use of cookies, without the use of personal identifiers,” Hulst emphasized.

Advertising

Advertising Cookies GDPR Fashion

Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

OCTOBER 18, 2022

third-party cookies), a company’s data compliance does not stop with cookie consent. Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR).

Cookies

Cookies GDPR Communications MarTech

What your attribution model isn’t telling you

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. Laws like GDPR in Europe and CCPA in the U.S. have introduced new data sharing and processing limitations, accelerating the shift away from third-party cookies.

A/B Testing

A/B Testing Machine Learning ROI GDPR

The Real Story on MarTech: Navigating the new world of consumer privacy

Martech

AUGUST 26, 2021

Here’s the timeline on Google’s 3rd-party cookie phase-out. Third-party cookie deprecation. Programmatic digital advertising has long relied on third-party cookies to enable real-time bidding, auctioning the attention of web page visitors to advertisers looking for particular audiences. Where to begin?

MarTech

MarTech Machine Learning Cookies Pop-Up

MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies

AdExchanger

OCTOBER 13, 2022

Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies appeared first on AdExchanger.

Cookies

Cookies MarTech Media Marketing

How to move to a first-party marketing strategy

Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. .

Marketing

Marketing GDPR Cookies MarTech

10 features and capabilities you need in a call analytics platform

Martech

MARCH 18, 2025

As with many applications on the martech stack, the power of call analytics platforms is in the data. With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases. Most vendors comply with GDPR and U.S.

Machine Learning

Machine Learning GDPR Conversion Healthcare

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies

Cookies First-Party Cookies Audience Retargeting

Days before UA sunset most sites still not using GA4

Martech

JUNE 21, 2023

UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies. Get MarTech! The post Days before UA sunset most sites still not using GA4 appeared first on MarTech. 2020: Google Analytics 4 is unveiled as UA’s replacement. In your inbox.

Cookies

Cookies GDPR MarTech Conversion

Identity management in a world without third-party cookies

Martech

FEBRUARY 16, 2022

The restrictions on data collection via third-party cookies have made customer identification more important than ever. In an era of third-party cookie depreciation and privacy concerns, these pain points can be addressed effectively with identity resolution platforms. Click here to download!

Cookies

Cookies GDPR MarTech Marketing

How consent management platforms support data privacy compliance

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. A CMP offers configurable cookie banners and pop-ups that can be tailored to enhance the user experience.

GDPR

GDPR Banner Cookies Pop-Up

Why identity resolution is foundational in modern marketing

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

Marketing

Marketing GDPR Audience Cookies

The future of customer experience lies in first-party data by Treasure Data

Martech

NOVEMBER 10, 2023

The impending deprecation of third-party cookies is poised to catch many brands off guard. Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024.

Cookies

Cookies GDPR Conversion MarTech

Marketers seek adaptability amid a fragmented post-cookie landscape

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies

Cookies Marketing Demand Side Platform Ad Server

The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies

Cookies First-Party Cookies GDPR Retargeting

Privacy plus personalization: The new frontier of digital advertising

Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Get MarTech! In your inbox.

Advertising

Advertising GDPR Clickbait Machine Learning

Marketing use cases for data clean rooms

Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If Dig deeper: How companies are leveraging data clean rooms as cookies vanish Who uses DCRs? Get MarTech!

Marketing

Marketing Cookies GDPR MarTech

Web analytics is badly broken

Martech

JANUARY 8, 2024

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

Banner

Banner GDPR Cookies MarTech

What is an identity resolution platform?

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Get MarTech! In your inbox.

Cookies

Cookies Mobile Ads GDPR MarTech

Google issues urgent steps for advertisers running campaigns in the EU

Martech

JANUARY 19, 2024

Dig deeper: Alternatives to third-party cookies: The state of play Next steps. In an evolving privacy landscape, with regulatory changes and things like third-party cookie deprecation around the corner, it’s critical advertisers implement solutions like consent mode to ensure their audience and measurement solutions work effectively.

Advertising

Advertising Cookies GDPR Communications

Marketers make identity solutions an urgent priority

Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. The data comes from the latest “Beyond the Cookie” report issued by data solutions provider Lotame. Its website also still drops cookies. Get MarTech!

Marketing

Marketing Cookies GDPR MarTech

Littledata Releases White Paper on Trends in First-Party Data for Ecommerce

Martech Series

SEPTEMBER 23, 2022

The white paper, “A World Without Cookies: How ecommerce is adapting to the world of first-party data”, includes: • A brief history of first-party data, third-party data and “zero-party” data. • Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. The current state of server-side tracking.

eCommerce

eCommerce Cookies GDPR MarTech

Martech firms among 3rd parties scooping email addresses from websites prior to form submission

Martech

MAY 16, 2022

Some of that data is apparently going to martech providers. Take the 2022 MarTech Replacement Survey today! Among the third-party collectors of email addresses are martech firms such as Adobe (Bizible), Criteo, Facebook, LiveRamp, Neustar, Oracle Netsuite (Bronco Marketing Platform), Salesforce Pardot and Taboola. Let us know!

MarTech

MarTech GDPR Fashion Cookies

Why we care about data management platforms

Martech

MARCH 21, 2023

Because large portions of the data DMPs collect are anonymous (via cookies and IP addresses, for example), marketers get the 10,000-foot view and create generalized audience profiles. In an online environment without third-party cookies, many believe that DMPs are becoming redundant — with marketers increasingly turning to CDPs.

Data Management Platform

Data Management Platform Cookies GDPR Machine Learning

EU authorities ban Meta from using personal data for advertising

Martech

NOVEMBER 2, 2023

The end of third-party cookies will mean it is the only reliable source for this data. Get MarTech! The post EU authorities ban Meta from using personal data for advertising appeared first on MarTech. First-party data is considered the gold standard of customer information by marketers. In your inbox.

Advertising

Advertising GDPR Cookies MarTech

EU’s ruling against Facebook a big blow to first-party data usage

Martech

JULY 5, 2023

They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. GDPR established opt-ins for use of data for email by default years ago, so this is simply a continuation of the principles already codified in law.” Get MarTech! What’s next. Why we care.

GDPR

GDPR Cookies MarTech Marketing

Marketing and Advertising Technology Trends For the Rest of 2022!

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. Consumer data privacy concerns are ongoing.

Cookies

Cookies Marketing Advertising GDPR

How AI is making identity resolution platforms more effective

Martech

FEBRUARY 14, 2024

Dig deeper: Alternatives to third-party cookies: The state of play As a result, identity resolution is critical to marketing success and essential for compliance with data privacy laws. These identifiers can include an email and an IP or physical address, as well as a mobile phone number, digital tag or cookie. Get MarTech!

Machine Learning

Machine Learning Cookies GDPR MarTech

IAB releases new guidelines as retail media networks mature

Martech

SEPTEMBER 14, 2023

First-party data for personalization is also harder to come by with more privacy regulations and the phasing out of third-party cookies. Privacy and security: Comply with privacy regulations like GDPR and CCPA and implement stringent security measures to protect user data. In your inbox. Business email address Subscribe Processing.

Retail

Retail Media Cookies GDPR

Acquia acquires tech platform to expand DXP capabilities

Martech

NOVEMBER 14, 2023

User consent for cookies and other tracking technologies, supporting compliance with privacy regulations such as GDPR and CCPA. Get MarTech! The post Acquia acquires tech platform to expand DXP capabilities appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

GDPR

GDPR Cookies MarTech Marketing

What is identity resolution and how are platforms adapting to privacy changes?

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Pre-built connections to martech/ad tech platforms.

Cookies

Cookies Mobile Ads GDPR Ad Tech

3 Google Analytics 4 features to make up for lost data

Martech

JANUARY 9, 2023

Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking. Tracking users with cookies used to be more reliable since almost all browsers accepted cookies. Get MarTech! For mobile apps, the behavior is similar. In your inbox. Processing.

Machine Learning

Machine Learning Cookies eCommerce Conversion

The Digital Markets Act will have downstream effects on marketers and consumers

Martech

APRIL 12, 2022

To learn more we spoke with Tara DeZao, product marketing director for adtech and martech at Pegasystems. Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR. “GDPR’s were high too,” DeZao said, “but we’re seeing enforcement issues.

GDPR

GDPR Marketing Cookies MarTech

3 ways marketers can build trust with data ethics

Martech

JANUARY 3, 2022

Whether it’s GDPR, CCPA, or upcoming U.S. As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. “As What it is.

Marketing

Marketing MarTech Healthcare GDPR

New CMS with Web2 plus Web3 technology

Martech Series

DECEMBER 25, 2022

Most of the time, illegal third-party tracking cookies are used to collect customers’ online information for profit, but AesirX MCMS is different. Marketing Technology News: MarTech Interview with Ryan Schram, President & Board Director at IZEA. The post New CMS with Web2 plus Web3 technology appeared first on MarTech Series.

Cookies

Cookies GDPR Retargeting MarTech

Consolidate and personalize: A winning data strategy for CPG brands

Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. More from the MarTech Conference >> “This essentially means consolidating three types of data,” Silhol said. Using personalization to create marketing moments.

MarTech

MarTech GDPR Audience Retail

Why marketers should care about consumer privacy

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.

Marketing

Marketing GDPR Cookies Education

AI-powered martech news and releases: August 8

Mixed reactions from ad ecosystem to Google keeping cookies

Trending Sources

What’s the difference between AdTech and MarTech?

European regulators have a seat at the table

What’s the difference between adtech and martech

MarTech’s guide to GDPR: The General Data Protection Regulation

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

What Oracle’s exit from advertising means for the adtech space

Going beyond cookie consent: 3 strategies to achieve data compliance

What your attribution model isn’t telling you

The Real Story on MarTech: Navigating the new world of consumer privacy

MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies

How to move to a first-party marketing strategy

10 features and capabilities you need in a call analytics platform

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Days before UA sunset most sites still not using GA4

Identity management in a world without third-party cookies

How consent management platforms support data privacy compliance

Why identity resolution is foundational in modern marketing

The future of customer experience lies in first-party data by Treasure Data

Marketers seek adaptability amid a fragmented post-cookie landscape

The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Privacy plus personalization: The new frontier of digital advertising

Marketing use cases for data clean rooms

Web analytics is badly broken

What is an identity resolution platform?

Google issues urgent steps for advertisers running campaigns in the EU

Marketers make identity solutions an urgent priority

Littledata Releases White Paper on Trends in First-Party Data for Ecommerce

Martech firms among 3rd parties scooping email addresses from websites prior to form submission

Why we care about data management platforms

EU authorities ban Meta from using personal data for advertising

EU’s ruling against Facebook a big blow to first-party data usage

Marketing and Advertising Technology Trends For the Rest of 2022!

How AI is making identity resolution platforms more effective

IAB releases new guidelines as retail media networks mature

Acquia acquires tech platform to expand DXP capabilities

What is identity resolution and how are platforms adapting to privacy changes?

3 Google Analytics 4 features to make up for lost data

The Digital Markets Act will have downstream effects on marketers and consumers

3 ways marketers can build trust with data ethics

New CMS with Web2 plus Web3 technology

Consolidate and personalize: A winning data strategy for CPG brands

Why marketers should care about consumer privacy

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