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From campaigns to conversations: The future of email marketing

Martech

Out of nowhere, two store promoters pop up: Promoter A: Without a hello, he launches into a spiel about the latest, greatest blender. Feeling fed up, you bail on the store entirely. You mention wanting to spruce up your kitchen with Joanna Gaines’s latest home decor and some updated appliances, and voila!

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How to Create an Ecommerce Website Step by Step

Single Grain

You don’t need to be a computer whiz or a programming genius — there are tons of e-commerce website building services out there that don’t require a lick of code to get your digital storefront up and running. In this guide, we’re going to go over what you need to do to set up shop on the world wide web.

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Automizely Marketing Launches Updated Version to Help Online Merchants Prepare for Peak Shopping Season

Martech Series

Automizely Marketing provides a suite of marketing tools that enables e-commerce businesses to efficiently boost conversions. Andrew Chan, AfterShip CMO, said that retailers preparing for a busy holiday season typically target customers with personalized emails with offers for discounts or free shipping.

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9 ways to improve your content’s UX beyond great writing

Martech

Use engaging visuals more than stock photos and differentiate calls to action (CTAs) and hyperlinks for better click rates and conversions. Fix or remove broken links and make sign-ups as painless as possible. If a page isn’t loading within a second or two at the max, expect visitors to jump ship quickly.

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6 Ways that Lead Bots Can Fuel Your Lead Generation Efforts

Single Grain

A lead bot is simply a chatbot specifically set up for lead generation, such as collecting contact info from prospects and automatically qualifying leads. They take dynamic lead forms, which tailor questions based on IP addresses and cookies, one step further by interacting with the site visitor in a conversational way. And rightly so.

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Boost your Conversion Rate by a whopping 20% in just 5 minutes

Ad Wisey

And yes, the banner you clicked didn’t exaggerate – you can absolutely achieve a 20% boost in conversion rate (CR). There are two primary methods, but many store owners often erroneously mix them up or overlook powerful opportunities within each approach. To highlight the deal, a ‘Sale’ badge also shows up.

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6 Tips to Combat Cart Abandonment on a Magento E-Commerce Store

Single Grain

It’s a challenge that every online store owner encounters at one point or another, but the good news is that by employing the right strategies, you can easily turn your lost sales into conversions. More cart abandonments not only mean less conversions, but unpleasant customer experiences, too. Top 4 Cart Abandonment Triggers.

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