InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

AUGUST 9, 2013

Since an interstitial ad unit is typically 10 times larger than the size of a traditional banner ad and also because of how it appears within the flow of regular content, this type of ad is more likely to capture the user’s attention than other formats.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Learn all about these stories in this week’s Mobile Monday! Reaching a Wider Audience with In-Game Mobile Ads.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Digital Turbine

OCTOBER 30, 2023

Build Buzz In the months before, advertisers can run ads to set up their Super Bowl campaign for success. Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

Smart-Hub

NOVEMBER 1, 2023

Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website. Mobile Banner Ad Sizes and their dimensions Mobile banner ads are a cornerstone of digital advertising.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust. Many marketers and industry experts forecasted that marketers would shift ad spending to Android targeting to compensate for the loss.

Advertising 109

Advertising Conversion Audience Mobile Ads 109

Monetize More

MAY 17, 2022

This is thanks to the huge numbers of gaming streamers who, thanks to playing a playable ad, might download and stream it to their followers. Here are a few playable ads examples. Playable mobile ads have a tendency to follow the same three-stage template: The Hook – This is the default screen of the ad.

Banner 52

Banner Mobile Ads Conversion Affiliates 52

VideoWeek

MARCH 7, 2024

The company, which operates across CTV distribution, monetisation, and demand, was acquired by mobile ad tech business AppLovin back in 2021. And Wurl is bringing mobile-style performance marketing – where advertising is a revenue centre rather than a cost centre – to CTV for both mobile apps and CTV apps.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

AdvertiseMint

OCTOBER 20, 2023

Enhanced User Acquisition and Retention: Through mobile marketing messages and alerts, businesses can keep their audience engaged. Improved User Engagement and Conversion Rates: Leveraging mobile-specific content tailored for both smartphones and tablets ensures users have a seamless experience. Analytics play a key role here.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

Digital Turbine

MAY 23, 2022

On the other hand, Apple is showcasing success for their Apple Search Ads within the App store and announced that ad conversion rates for those that opted out of tracking are just as high as those for consumers who opted-in. conversion rate from consumers who opted in to tracking.

Conversion Rate 98

Conversion Rate Advertising Conversion Mobile Ads 98

MNTN

MARCH 22, 2024

Higher Conversion Rates Relevant, location-specific offers are more likely to resonate with consumers, leading to a higher conversion rate. With that in mind, some of the most common strategies include the following: Geotargeted Mobile Ads These ads tap into users’ location data to provide timely advertisements.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

AdvertiseMint

NOVEMBER 15, 2023

Defining Mobile Attribution Mobile attribution is the analytical practice of pinpointing which marketing strategies and user touchpoints lead to conversions such as app installs, in-app purchases, or specific app user actions. These models are critical for optimizing ad spend and refining marketing campaigns.

Conversion 52

Conversion Ad Click ROI Impressions 52

Brid.tv

JANUARY 2, 2023

For instance, rewarded ads are one of the most widely used in-app ad formats, and they tend to be highly engaging. Higher Conversion Rates — Statistics show that in-app advertising yields over 150% higher conversion rates than mobile web ads do. CPMs also differ depending on the in-app mobile ad format.

Advertising 52

Advertising Conversion Rate Banner Video Ads 52

AdvertiseMint

OCTOBER 24, 2023

When a user installs an app or engages with an ad, the device ID aids platforms like AppsFlyer in tracing this activity back to its source. This enables advertisers to understand which advertising campaigns or sources drive app installs or conversions. DeviceID measures the effectiveness of over 80% of mobile advertising campaigns.

Mobile Ads 52

Mobile Ads Conversion Rate Conversion Advertising 52

Martech Series

AUGUST 5, 2022

While mobile phone users in the U.S. Three-fourths of consumers want to talk on the phone when they have a complicated question or expect a long conversation. Conversations create connections and grow brand loyalty in ways website chatbots or marketing texts cannot.

Communications 82

Communications Conversion Conversion Rate Finance 82

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. What is a mobile ad network? You choose to show your ads based on the desired OS. #5.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

Digital Turbine

AUGUST 5, 2022

The well-executed ad journey delivered a fantastic user experience, and thanks to the outstanding campaign execution with the gamified mobile ad unit, Hasbro’s Nerf was able to achieve incredible results. Join the Conversation. Our Creative Showcase examines what makes top-performing mobile ad creative successful.

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Ad Colony

MAY 23, 2022

On the other hand, Apple is showcasing success for their Apple Search Ads within the App store and announced that ad conversion rates for those that opted out of tracking are just as high as those for consumers who opted-in. conversion rate from consumers who opted in to tracking. Tweet us at @AdColony.

Conversion Rate 79

Conversion Rate Advertising Conversion Mobile Ads 79

Digital Turbine

NOVEMBER 14, 2023

According to eMarketer , half of them prefer ad-supported free-to-play games. When people are especially cost-conscious and in-app advertising is a must for revenue growth, the quality of the mobile ad environment is the topic occupying most publishers’ and advertisers’ minds.

Mobile Ads 52

Mobile Ads Conversion Advertising Audience 52

InMobi

APRIL 19, 2018

One recent report found that mobile ad fraud was potentially as high as $800 million during the first three months of this year, 30 percent greater than the same period last year. If you’re interested in the growth track this year at MAU, then this chat is tailor-made for you. To call this a hot topic would be an understatement.

Mobile Ads 52

Mobile Ads Conversion Entertainment Retail 52

AdvertiseMint

OCTOBER 24, 2023

Enhanced User Experience : Ads tailored for in-app integration offer a seamless user experience, with some formats even adding value through rewards or interactive elements. Better Conversion Rates : Tailored to user preferences, in-app ads often result in more effective advertising campaigns and higher conversion rates.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

PubMatic

APRIL 8, 2022

The research also found most publishers believe cross-screen video targeting will only become more important thanks to disruptions in third-party cookies and mobile ad IDs. But, according to the survey, six in ten publishers expect higher monetization to be one of the main benefits of a cross-screen video ad program.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Digital Turbine

OCTOBER 4, 2022

And while all of these are important for driving action when it comes to a mobile sale, driving mobile growth requires a different thought process. Mobile Ads Deliver More Brand Safety and Viewability. Italy had the highest viewability rates for videos on mobile with 92%, but the U.S. falls shortly behind with 90%.

Viewability 52

Viewability Video Ads Mobile Ads Fashion 52

AdvertiseMint

JANUARY 8, 2024

This engagement-friendly environment creates opportunities for businesses to spark conversations, gather feedback, and build relationships with their audiences through likes, comments, and shares. Mobile dominance. With most users accessing Facebook on mobile devices, the platform has seamlessly adapted to the mobile-first era.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. That said, optimizing a campaign’s ads can be a time-consuming, complex endeavor.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

MAY 8, 2019

If you think about it, multiple devices were assisted in the final conversion. What often happens is that someone may first see mobile ads (possible even through various mobile apps or even on different mobile devices) but then later take additional steps on their conversion path on a tablet before finally completing a conversion on a laptop.

Retargeting 52

Retargeting Conversion Mobile Ads ROI 52

Adtelligent

JULY 19, 2022

Their advantages include that users are more likely to respond to mobile advertising , according to polls, and this channel shows outstanding levels of engagement. Mobile ads are tailored for various types of smart devices and can appear in all kinds of apps on mobile devices. The continuous growth of mobile ad spending.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

RevX

NOVEMBER 7, 2022

Popular Posts A Beginner’s Guide to Incrementality Testing Improving Campaign Execution with Kush Shah Mobile Ad Creative Excellence: An Introduction to the Essential Ad Formats. What is an Affiliate Network or a No-SDK Ad Network? Preventing Mobile Ad Fraud.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Ad Colony

JUNE 2, 2022

Join the Conversation Our Creative Showcase examines what makes top-performing mobile ad creative successful. How do you optimize your mobile video campaigns? Tweet us @AdColony and @DigitalTurbine. . The post Creative Showcase: More Cravings by Marriott Bonvoy appeared first on AdColony.

Impressions 79

Impressions Audience Food Mobile Ads 79

Lemonads

MAY 4, 2020

Not only this, but 89% of these users will likely recommend a company after having a positive experience with that brand on a mobile device. Needless to say, optimizing your mobile ads has become an essential part of any digital marketing campaign. What Makes Mobile Ads Special?

Mobile Ads 52

Mobile Ads Affiliates CPA Conversion 52

Monetize More

JUNE 20, 2023

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

SEPTEMBER 23, 2020

When Cadbury aimed to create a product discoverability campaign for their choco-bakery product “Chocobakes” with an interactive mobile video ad campaign, the consumers received it joyfully. Mobile is also going to drive significant purchase consideration especially where staying indoors is imperative for Indian shoppers.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52