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Digiday
FEBRUARY 12, 2023
While editorial teams are experimenting with ChatGPT, six top editors and media executives who spoke with Digiday said they were not working on integrating the AI technology into the workflow of their newsrooms. As a test, this Digiday reporter asked ChatGPT, “Which media companies are using ChatGPT?”
MNTN
JULY 31, 2023
If you don’t feel like you’re drowning in conversations about artificial intelligence (AI) by now, we’re a little concerned you might actually be a robot. And if you’re anything like us, most of those conversations have been about the capabilities of AI and, just as quickly, the implications of these tools. AI can’t get that context.
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MNTN
MAY 20, 2022
Marketers are also looking to capitalize on their email lists and organic social media to stay top of mind with interested consumers. The Role Total Video Planning Plays in Upfronts – After a successful NewFronts it’s time for the other biggest media companies to talk content and advertising innovation. Ultimately, Inc.
Digiday
JUNE 1, 2022
Last year, leadership at some media companies was excited by the prospects of going public via a special purpose acquisition company (SPAC). And while media companies continue to draw large private equity investments, the public market is proving to be not so kind. when the market closed on Wednesday. Not to mention, 94% of the $287.5
Ad Ops Hero
MARCH 25, 2023
This is because 70% of digital media performance is driven by creativity. Google Campaign Manager 360 integrates natively with the Google Marketing Platform’s creative asset and rich-media authoring tools. So conversion credit can be attributable across channels and against your organization’s spend more effectively.
VideoWeek
MAY 23, 2022
Again some of these are quite basic – the most basic acquisition data for example shows whether traffic has come from search, social media, email etc. And analytics also has tools for mapping out user behaviour, tracking conversions (which can be ecommerce purchases, or other campaign goals), and attribution.
Digital Remedy
JANUARY 29, 2023
For over a decade, CTV has consistently created waves in the steady stream of modern media, redefining how, when, and where we tune into this week’s top-charting shows and films. There are many different ways to have your audience interact with your brand beyond the dreaded blank stare at the screen.
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